1. Digital Switchover
 Success:
The digital switchover campaign is really successful and I know this because statistics tell us
that 50% of people already find it a lot easier than other TV’s, and this makes it obvious that
those 50% will definitely be supporting this campaign. Moreover, this campaign has already
helped over 2,000 people, which shows that they have got off to a great start, and will be
even more successful.
 Main Message:
The main message for this campaign is to mainly persuade people to switchover to digital
TV, as it is a lot better and provides better service. Also, it informs people how this will be
beneficial for them.
 Technique- Local News Article:
Another technique that this campaign used is an article for the local newspaper. This article only
consistsof one image andthat is of the robotwhichisusedfor everytechnique,andthis is effective
because wheneversomeone sees the robot they will immediately think of the ‘Digital Switchover’
Campaign. As well as that this article stores a lot of information about the campaign and this is
useful as it will make people aware about this campaign as to what it is and what it’s trying to do,
and this was it will attract people towards this campaign. Lastly, this article includes quotes from
people whowork for this campaign, and by having that present it shows the reader how they have
workedtomake thingseasierandbetterforpeople,andthisway they will be appreciative about it,
which could also urge them to support the campaign.