2018年10月29日に開催された「Our “ Branding ”〜情報とデザインが溢れる時代の「ブランディング」とは？ in Tokyo Denmark Week 2018」発表資料。 http://www.a-m-u.jp/event/201810_tokyo_denmark_week_1.html/

1. 2018 © Concent, Inc. All Rights Reserved. 1Our Branding
Branding:
Designing the
Sustainability
ブランディング：持続性をデザインする

2. 2018 © Concent, Inc. All Rights Reserved. 2Our Branding
Nayuta Oyamada
Concent, Inc. Service Design div.
Service Designer / Art Director
Certified Human Centered Design Professional
About Me

3. 2018 © Concent, Inc. All Rights Reserved. 3Our Branding
About Me

4. 2018 © Concent, Inc. All Rights Reserved. 4Our Branding
About Us

5. 2018 © Concent, Inc. All Rights Reserved. 5Our Branding
Communication Design
Editorial design
70’s -
About Us

6. 2018 © Concent, Inc. All Rights Reserved. 6Our Branding
Communication Design
Editorial design, Web design
About Us
00’s -

7. 2018 © Concent, Inc. All Rights Reserved. 7Our Branding
Communication Design
Editorial design, Web design
Service Design
Service design
About Us
10’s -

8. 2018 © Concent, Inc. All Rights Reserved. 8Our Branding
About Us
An R&D team of Concent for adapting the design to the Japanese public sector.

9. 2018 © Concent, Inc. All Rights Reserved. 9Our Branding
We've been delivering the value of
design for the people and social
depending on the times.
時代に応じて人々と社会のために
デザインの価値を提供してきました。
About Us

10. 2018 © Concent, Inc. All Rights Reserved. 11Our Branding
Our times are extremely liquid.
非常に流動性の高い時代。
Our Branding

11. 2018 © Concent, Inc. All Rights Reserved. 13Our Branding
Our Branding
100%
80%
60%
40%
20%
0%
-70’s 80’s 90’s 00’s
～1year
1-2years
2-3years
3-5years
5years～
The product life cycle is getting shorter.

12. 2018 © Concent, Inc. All Rights Reserved. 16Our Branding
Our Branding
Globalization,
Diversification of lifestyles,
Digitalization, etc.
グローバル化
ライフスタイル / ニーズの多様化
デジタル化の進展、など

13. 2018 © Concent, Inc. All Rights Reserved. 17Our Branding
Branding:
Designing the
Sustainability
ブランディング：持続性をデザインする
Our Branding

14. 2018 © Concent, Inc. All Rights Reserved. 19Our Branding
Our Branding
Bad Branding

15. 2018 © Concent, Inc. All Rights Reserved. 20Our Branding
Our Branding

16. 2018 © Concent, Inc. All Rights Reserved. 21Our Branding
Our Branding
Good Branding

17. 2018 © Concent, Inc. All Rights Reserved. 22Our Branding
Our Branding

18. 2018 © Concent, Inc. All Rights Reserved. 25Our Branding
Our Branding
1. Understanding each other.
2. Create the shared viewpoint together.
3. Making the service direct and interactive.
1. お互いを理解する
2. 視点を共有する
3. つながりつづけるサービスにする
What we doing.

19. 2018 © Concent, Inc. All Rights Reserved. 28Our Branding
Our Branding
1. Understanding each other.
2. Create the shared viewpoint together.
3. Making the service direct and interactive.
1. お互いを理解する
2. 視点を共有する
3. つながりつづけるサービスにする

20. 2018 © Concent, Inc. All Rights Reserved. 29Our Branding
Case:
Kobe College
神戸女学院

21. 2018 © Concent, Inc. All Rights Reserved. 30Our Branding

22. 2018 © Concent, Inc. All Rights Reserved. 33Our Branding
Finally, we made the concept “I don’t know myself yet”.

23. 2018 © Concent, Inc. All Rights Reserved. 34Our Branding

24. 2018 © Concent, Inc. All Rights Reserved. 36Our Branding
Our Branding
1. Understanding each other.
2. Create the shared viewpoint together.
3. Making the service direct and interactive.
1. お互いを理解する
2. 視点を共有する
3. つながりつづけるサービスにする

25. 2018 © Concent, Inc. All Rights Reserved. 37Our Branding
Case:
Isumi Lifestyle design project
いすみライフスタイルデザインプロジェクト

26. 2018 © Concent, Inc. All Rights Reserved. 38Our Branding

27. 2018 © Concent, Inc. All Rights Reserved. 39Our Branding

28. 2018 © Concent, Inc. All Rights Reserved. 40Our Branding

29. 2018 © Concent, Inc. All Rights Reserved. 41Our Branding
We made a service ecology map, and defining the issue of the town with citizens.

30. 2018 © Concent, Inc. All Rights Reserved. 42Our Branding
Our Branding
1. Understanding each other.
2. Create the shared viewpoint together.
3. Making the service direct and interactive.
1. お互いを理解する
2. 視点を共有する
3. つながりつづけるサービスにする

31. 2018 © Concent, Inc. All Rights Reserved. 46Our Branding
？

32. 2018 © Concent, Inc. All Rights Reserved. 47Our Branding
Thank you!