SD Drinks #6での日本行政へのサービスデザイン導入状況に関するプレゼンテーション資料。 A presentation about the adaptation service design to the Japanese government. https://peatix.com/event/409326

1. Design in the Japanese Government | SD Drinks #6 2018 © Concent, Inc. All Rights Reserved. 1

2. 2018 © Concent, Inc. All Rights Reserved. 2Design in the Japanese Government | SD Drinks #6
小山田
Nayuta Oyamada
CONCENT, Inc. Service Design div.
Service Designer / Art Director
Certified Human Centered Design Professional

3. 2018 © Concent, Inc. All Rights Reserved. 3Design in the Japanese Government | SD Drinks #6
Web
支
Web Governance
支
Digita Marketing
支
Business Deve opment Graphic Design
支
Content Strategy
支
Branding
支
Organization Deve opment
“ ”
So utions of the Concent, Inc.: Creating va ue and de iver it to peop e with the design.

4. 2018 © Concent, Inc. All Rights Reserved. 4Design in the Japanese Government | SD Drinks #6
R D
日 用
We’ve been researching and deve oping how to adapt
service design to the Japanese government in the team
named PUB.LAB.

5. 2018 © Concent, Inc. All Rights Reserved. 5Design in the Japanese Government | SD Drinks #6Design in the Japanese Government | SD Drinks #6
We conducted ethnography research and ana yzed
regiona prob ems in ho istic view with citizens then made
business ideas with 力 (Community-
Reactivating Cooperator Squad) as prototyping.
大
NPO 人
民
見
力

6. 2018 © Concent, Inc. All Rights Reserved. 6Design in the Japanese Government | SD Drinks #6
民
見
We made a service eco ogy map of the Isumi-city for co-
creation with citizens.
行

7. 2018 © Concent, Inc. All Rights Reserved. 7Design in the Japanese Government | SD Drinks #6
We insta ed the human-centric viewpoint by doing a
sma service design workshop with the Japan Patent
Office.
入
- 土 http://www.m it.go.jp/gobui d/gobui d fr .htm

8. Design in the Japanese Government | SD Drinks #6 2018 © Concent, Inc. All Rights Reserved. 8

9. 2018 © Concent, Inc. All Rights Reserved. 9Design in the Japanese Government | SD Drinks #6
The wor d became VUCA.
IoT AI
VUCA
Vo ati ity
Uncertainty
Comp exity
Ambiguity
photo by Ash ey MacKinnon

10. 2018 © Concent, Inc. All Rights Reserved. 10Design in the Japanese Government | SD Drinks #6
老 日
Japan is getting aged in various aspects.
子高

11. Design in the Japanese Government | SD Drinks #6 2018 © Concent, Inc. All Rights Reserved. 11

12. 2018 © Concent, Inc. All Rights Reserved. 12Design in the Japanese Government | SD Drinks #6
日 行
入
We have an officia po icy that introduces service design
to the government. A so, we prepared the beta version
guide ines.
入
支 β
方
IT
“
革 BPR ”
.5
. 行
e
“ ”
.3 β
IT
“ 支 TIPS ”

13. 2018 © Concent, Inc. All Rights Reserved. 13Design in the Japanese Government | SD Drinks #6
Hegeman, Jamin How I earned to stop worrying and give Service Design away The Service Experience Conference , https://www.s ideshare.net/secret/gtSpfSiBrvsdux
SD 一
Service design is a method that creating a user-centric experience
and making the system to de iver that sustainab e.

14. 2018 © Concent, Inc. All Rights Reserved. 14Design in the Japanese Government | SD Drinks #6
日 行
We did many kinds of research about service design and
government and ana yzing how to introduce service
design to the Japanese government.
SDN Service Design: Impact Report
民
言

15. 2018 © Concent, Inc. All Rights Reserved. 15Design in the Japanese Government | SD Drinks #6
[ 入 ]
[ ]
力
[ ]
入
入
入
A mode of adaptation of service design to the who e organization.

16. 2018 © Concent, Inc. All Rights Reserved. 16Design in the Japanese Government | SD Drinks #6
Introduction phase:
Start with a sma project.
. 手
門
.
3.
. 見
Tax Time Journey on Vimeo https://vimeo.com/ 3 5 5
入

17. 2018 © Concent, Inc. All Rights Reserved. 17Design in the Japanese Government | SD Drinks #6
力
Deve opment phase:
Continua y doing both capacity bui ding and standardize
the design process.
. 手
.
3.
.
手
支
行
SNS
支

18. 2018 © Concent, Inc. All Rights Reserved. 18Design in the Japanese Government | SD Drinks #6
Penetration phase:
Penetration design methods to management ayer and
using it on the who e organization.
. 入
用
.
3. 文

19. 2018 © Concent, Inc. All Rights Reserved. 19Design in the Japanese Government | SD Drinks #6
入
Cha enges in introducing service design to the who e
governmenta organization.
用 見
人 用
用
人 見
photo by Tsutomu Takasu

20. 2018 © Concent, Inc. All Rights Reserved. 20Design in the Japanese Government | SD Drinks #6

21. Design in the Japanese Government | SD Drinks #6 2018 © Concent, Inc. All Rights Reserved. 21