Not to just to sell the product should be the aim, rather to unfold the story that can touch and pacify the trigger points of the customers. This is the background of this presentation. Branding is all about spreading the essence of the purpose which the products or services carry within themselves and infusing the target audience's minds with the same. Branding is a medium through which a company or a brand voice out its purpose of existence, its foundational anecdote, the problems of the public it will cater to, the solutions it will gift the public with. Here, we have deep dived into the previous studies conducted on the importance of branding. As an aid to the same, MamaEarth's example is depicted that how dit it climb the minds of fame.