The world is changing fast. Virtual Conferences and Virtual Tradeshows will become the new norm during and after COVID. Many companies are leveraging Virtual Reality and Augmented Reality to scale their marketing efforts during these turbulent times

1. Virtual Events for
Conferences
Recalibrate your event with us;
let Genius Ventures help take your event Virtual.

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Modern times call for modern solutions
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The one thing we’re all craving at the moment is connection - especially those
that are isolated alone.
Social isolation might be the new normal, but that doesn't mean you can't attend
industry events and tradeshows.. With so many people around the globe
sheltering in place because of the COVID-19 pandemic, the one constant has
been the unifying power of content and networking, with offline events
transferring to the virtual world, brands can still connect with consumers whilst
experiencing the event from the safety of their couch.
What will this mean for the event scene in general even after the Covid-19
pandemic ends?
Nothing will ever replace live events. But it does seem like this shift to virtual
concerts was going to happen at some point regardless. People who can’t make it
to events or tradeshows— either due to finances, distance, or responsibilities —
can now take part in these magical events from the comfort of their home.

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Bridging the
gap between
the worlds of
offline and
virtual
events
Our Mission is to transform offline events into
virtual experiences and create an interactive and
engaging space using augmented and virtual
reality to support the event experience.
The world is changing at a rapid pace, and it’s quite
hard for businesses to keep up with the trends!
Luckily, our team of industry professionals are
highly skilled converting offline events to the virtual
world.
Kick back and relax, let us handle the rest.

4. Why take your event Virtual?
Now, you can attend your favorite conferences or trade-shows without
traveling, meet up with your colleagues, take selfies, and learn !
Upgrade your tickets to VIP for exclusive meet-and-greets while
unlocking special rewards.

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Different types of VR experiences... the benefits,
trade-offs, and considerations
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360° video
Benefits:
Simple start to finish experience
with a set duration. Minimal setup.
assistance and performance
requirements. also possibly easier
creation workflow.
Tradeoffs:
30oF is less immersive (only rotates
left right. up and down) with no
positional tracking so head
movement can feel off.
Considerations:
Highly accessible for mass
distribution for all
mobile/standalone headsets, but
also available for desktop PC VR.
Virtual Environments
Benefits:
Enables interactivity & positional
tracking for highest quality of
Immersion and less prone to
motion sickness.
Tradeoffs:
A high/wide range of production
costs. Requires powerful PC and
graphics card (min. GPO: GTX 1060
or RX580). additional setup.
calibration, and equipment.
Considerations:
Headset cable management. user
learning curve (interface,
controllers); additional possibilities:
photogrammetry 8 volumetric
video.
Free Roam, Untethered
Benefits:
No wires or cables for the user to
trip up on that provides complete
freedom or movement.
Tradeoffs:
Battery charging times. extra
equipment required (vr laptop
backpack). complicated setups
requiring device tracking (Will
networks. tracking sensors. or the
like).
Considerations:
New standalone headsets with
inside-out tracking provide simpler
setups for more straightforward
use (Vote Focus. Oculus Go. Lenovo
Mirage Solo. Pico Nee 8 Goblin).
Multiplayer
Benefits:
Higher throughput, enables social
experiences and multiplayer game
mechanics, competitive and
cooperative gameplay
Tradeoffs:
Network latency can cause
performance lag, larger space
requirements
Considerations:
Not a lot of existing multiplayer
content
Passive or Interactive
Considerations.
While game engines can enable
interactive content that generally
increases immersion and realizes
other benefits of user agency, more
passive experiences can also be
designed in game engines with
high impact that still take
advantage of a relatively linear
storytelling approach that can
even utilize positional tracking for
comfort and exploration (e.g.
Google Spotlight Stories).

7. Creating
Interactive &
Immersive
Experiences
The one thing we’re all craving at the moment is
connection - especially those that are isolated alone.
If experiences are not directly driving sales, it comes
down to sentiment and retention rates. Live, shared,
and unfamiliar immersive experiences are the most
effective way of creating memories audience
members will remember forever.
www.geniusventuresinc.com 7

8. Virtual
Conference
Solution using
AltSpace VR
Engaging with your attendees
like never before
www.geniusventuresinc.com 8

9. Coming soon:
Facebook
Horizon
www.geniusventuresinc.com 9

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Why VR wins
> streaming
Streaming isn’t engaging, hence why the majority of
attendees opt out in the first few minutes of viewing.
You don’t need to think that the audience of your virtual
events should be limited to those who have VR headsets —
or to those who can virtually attend one space.
For the majority of VR platforms, it is possible to livestream to
any regular flat platform — YouTube, Twitch, Facebook, or to
your website. How many people do you usually have in the
conference room?
Your camera is still pointed at the stage where you have a
keynote speaker with a presentation or a panel discussion.
The same can be 100% replicated in VR: virtual stage, virtual
speakers interacting in real life as avatars, and a livestream.
Multiple platforms allow you to do that.

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Using VR or AR at an event puts you at an advantage because consumers are already
excited about immersive technology,” says Amit Chatterjee, partner, and co-founder of
Shadow Factory – a leading developer of digital content and solutions in Hong Kong,
Toronto, and Los Angeles that produces fully immersive and interactive experiences. “Not
only are you likely to attract more foot traffic to your booth or pop-up, but immersive
experiences also achieve higher retention and brand recall.
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Virtual Booths
Virtual booths are a great way for sponsors, partners, and brands to engage with potential customers and get
business leads! You can live stream (including from VR!) or just play a video, and so much more!

12. www.geniusventuresinc.com
AltSpace VR Features
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They support all major VR headsets
(Oculus Quest, Oculus Rift, Oculus
Go, Samsung Gear VR, HTC Vive,
Windows Mixed Reality.)
For those without a headset
AltspaceVR is also available in 2D
mode on PC.
They support an unlimited
audience through our Front Row
technology.
Moderation (Tools available include:
Block, Report, Kick, Mute, and
Personal Space Bubble)
Hosting (Tools available include:
Mute All, Hand Raise, Stage
Blocking, Mirror, Megaphone, Host
Panel, Participation Panel)
Import images and videos. Screen a
presentation. Collaborate on a
whiteboard. Import models.

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Frontrow:
AltSpace VR
Altspace VR’s FrontRow technology intelligently mirrors
performers’ avatars to all the audience locations. The
performance spaces are automatically added as more and
more people join. The performer’s gestures, movements and
voice are instantly shared in all the performance spaces.
With the VR Call feature, included when AltspaceVR is
downloaded from Google Play, users can invite just their
friends to enjoy an event in a private space. Users can join
FrontRow experiences from a variety of VR platforms
including Facebook’s Oculus Rift, HTC Vive, and on mobile
with Samsung Gear VR.
AltspaceVR delivers a front row experience regardless if 40 or
40,000 people attend.

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VR keeps students locked in their chairs,” says Daniel Dyboski-Bryant, a
foreign language teacher in Wales, England. “They want to engage. They want
to learn. They can’t get enough of this, and it’s fascinating and so exciting as a
teacher to see this new passion for learning.
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Learning in VR
Teaching within the immersive, virtual environment has been found to benefit students of all ages, especially
those with social anxieties and those on the autism spectrum.

15. Strategy
To provide Everything you need to
supercharge your virtual events.
Virtual events aligned w/ event and
festival theme → consistent brand
values and branding
www.geniusventuresinc.com 15

16. What separates us from the
competition?
✔ Quality of our work
✔ Team of industry professionals specializing in immersive
technology and the electronic dance music industry

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Virtual
Events Team
Similar to an in-person
event, you’ll want to make
sure everyone on your team
knows their specific role
and responsibilities.
Examples of virtual event
roles include:
Registration/greeter: Welcomes attendees as they join the space and is in
charge of collecting attendance data after the online event.
Chat moderator: Posts the rules/code of conduct into the chat,
encourages attendee participation, and removes anyone who breaks the
rules.
Host: Makes sure that the event stays on time and follows the pre-planned
agenda. This is especially helpful when there are multiple speakers.
Technical admin: Remains on standby in case of technical issues or
troubleshooting required during the virtual event. If your chosen
technology fails, this person would be in charge of emailing all attendees
to ask them to reboot, or provide information about Plan B technology if
you need to switch tools mid-event.
Artists & Performers
Stage/World Manager
Exhibitors
Performers

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Virtual Conference Menu
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Event Type:
▪ VR Conference
▪ VR Trade Show
▪ VR Networking Event
▪ VR Workshops
▪ extra : + Live Streaming
Event Platforms:
▪ AltSpaceVR
▪ Engage VR
HMDs
▪ Oculus Quest
▪ Oculus Rift S
▪ HTC Vive
▪ WMR*
Designated Virtual
Events Team:
▪ Project Manager
▪ VR Training Leader
▪ World Creator+Stages
▪ Virtual Ticketing Manager
▪ Online and Virtual Marketing

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Services
Virtual event organization including designing agenda, sponsorship
opportunities
Augmented Reality marketing experiences
3D holographic VR and AR objects
Virtual Reality worlds
Face filters
OTHER:
Online Marketing for Virtual Events
Affiliate program for attendees (collect coins, tokens, prizes, exclusive
experiences...
Online and VR/AR Marketing campaigns
Merchandise pre-registration/early bird campaign

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Clients and Partners
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21. THANK
YOU