Its simple and very impressive book by Shri Kishore Biyani

1. Book review: IT HAPPEN IN INDIA

2. KISHORE BIYANI
•Kishore Biyani: New face of Indian
retail, 52, is CEO, Future
Group, which is designed to cater to
the entire Indian consumption space.
•After graduating in commerce, Biyani
joined the family textiles business.
Five years later he launched the first
branded ready-made trouser, called
Pantaloon, marketed through The
Pantaloon Shoppe.

3. • Food Bazaar, a supermarket
chain, “Indian bazaar with western
hygiene”
•The Future Group operates through
six verticals:-
 Future Retail ,
 Future Capital,
 Future Brands,
Future Space,
Future Logistics and
Future Media.

4. DIPAYAN BAISHYA
•Dipayan Baishya is a business writer, and has been
associated with the Economic Times and Business
Today.
•His articles have also appeared in Media, a Hong Kong
based fortnightly and Knowledge at Wharton.
•He was awarded the Don Sheehan International
Journalist Fellowship by the Wharton School in 2005.

5. Made in India
• This Chapter is all about KB way of understanding Indian
retail market!
• There are couple of emotions that determine shopping
behavior which includes greed, altruism, fear and envy.
•Predicting Indian consumer behavior becomes important in
retailing
• India is a consumption-led country. The most interesting
thing about our country is that our growth will be based on
ideas and solutions rather than physical assets.

6. *REWRITE RULES, RETAIN VALUES*
KB is inspired by Sam Walton. KB strongly
believes that consumer is always right!
Retail is like riding a bicycle up the hill,
if you stop pedaling, you will slide down .
Made in India

7. •KB believes in 3C theory : Confidence and Changes
bringing in an unprecedented era of Consumption.
•He used to observe people coming in his stores, to know more
about their demands.
•He maintained the balance between confidence in making
choices and humility in learning.
•Always believed in doing new things, process is :
“LEARNING, UNLEARNING ,AND RELEARNING”
•if someone asks him about his competitors, he said that with
each step higher, he climbed, he saw a little further and built a
little further.
Made in India

8. Built from scratch
•He had the attitude of challenging and was keen observer from
very beginning.
•He had this attitude of pursuing with his own ideas, and never
had expected any support from the family…..there his
entrepreneurial journey began!
•KB quotes “I created my own „mental‟ mentors, studied
various subjects and eagerly sought knowledge. I strongly
believe that there is a hard and arduous journey that one has
to undertake alone.
•KB has organized a DISCO DANDIYA festival in his society
,that is first of its kind in South Mumbai at the Age of 18 years (
1979).

9. Built from scratch
Entrepreneurship is about thinking big
, believing in your own ability and going ahead
with huge risks even if you are aware that
some of the ventures not be successful.
It’s also about making
decision, leadership, and about making your
colleagues believe in your DREAM

10. Defying the odds
•This chapter is about KB‟S struggles and success story of
pantaloons.
•He came up with the brand WBB, went on for advertising worth
few lakhs, and also hired an ad agency, which was new and
innovative in that time and then established the brand.
•One day, inspired from Italian fashion for ready made garments
.He had explored into this business of „Manz wear‟(which came to
be known as Pantaloon)
•He emphasized in the popularity of pantaloons.

11. •First franchise shop: in Goa called as Pantaloon Shoppe.
• In 1992 to raise more fund KB approaches the stock market and
announced IPO and he raise 225 lakh rupees by diluting his 60 %
holding.
•Then he came across the idea of making pantaloons a one-stop
destination for all apparel products for men: shirts, ties, trousers
etc.
•And this way, he moved ahead with pace.
Defying the odds

12. •Kb always updates himself with knowledge of fashion and
fabric by visiting the NIFT.
•He realized the need to scale up all these successful
businesses.
•Finally, his business was enjoying the goodwill, even over the
Raymond's, but for that he had to defy many odds.
•ITS DUE TO HIS AMBITION, POSITIVE
ATTITUDE, CREATIVITY, and STRONG DETERMINATION
he has become SUCCESSFUL.
Defying the odds

13. The new, new thing
Despite all the difficulties, all the frustrations, there is a joy in
having done something as well as you could and better than
others thought you could.
J.R.D. TATA
•Kb decided to design Pantaloon Shoppe in the provided large space
in Kolkata.
•Some important points about retailing are as follows:
Fashion for the matter of retailing, is not selling products, its selling
of ideas.
Customers wants to experience everything when they shop rather
than just wasting money in shopping.

14. The crucial aspect in retailing is to make customers
relate to every product that are being sold.
Store environment also matters.
Kb had used the concept of visual merchandising
which enables a retailer to talk more to customers.
Fashion retailing includes trend, and understanding its
business viability.
Moreover it requires a deep understanding of local
tastes and preferences.
The new, new thing

15. •KB believes : CUSTOMER IS THE QUEEN
•Customers should be given a comfortable
environment and personal shopping experience.
•For KB achievement was more important than
money. he drive himself by what percentage of
the consumer‟s wallet he was going to attract!
•For him, Growth is important.
•Honesty helped him win the trust of investors.
He was the
only one in the
industry who
was betting on
the
future, rather
than the
present
The new, new thing

16. For god, country & Big Bazaar
• KB‟s philosophical thinking makes him
totally a unique personality.
•KB follows the Indian consumer with
passion and retail ,according to him is
about heart.
•Inspired from Saravana stores in
Chennai, KB had decided to open up a
hypermarket. Less profit, more
turnover.

17. •KB had given full liberty to his employees to take risk and move on
with business. KB explain “ Never fear of mistake ,if you have made
one get out of it fast .
“Never Put Bad Money after Good Money”
•Another successful model: food bazaar. It was established on THE PRINCIPLE OF
NOT SLICING THE CURRENT OPPUTUNITY, BUT GROWING IT FURTHER.
•BIG BAZAAR and FOOD BAZAAR, WERE THE GREATEST PART OF KB‟s
SUCCESS.
•However ONE question aroused, Would kiranas survive with the
arrival of modern retail outlets? It is not possible for Hyper mart‟s to
serve like „Kiranas‟.
•As kiranas have personal relation with customer .
“they know what a regular customers wants even before she enters
the store “
For god, country & Big Bazaar

18. Bollywood calling
• KB is always fascinated about advertisement on big scale.
Famous one liner are :
• “Channe ke bhaw me kaaju” ,“Is se sasta aur accha kahin
nahi”
• KB explained about how he tried to enter into movie making in
the bollywood but could not produce a huge success there. The
movie was “Na Tum Jano Na Hum “
• What makes Film Making is more challenging is that no one get
a chance to correct the mistake.
•Well, what I have learned in this section is ACCEPTING THE
MISTAKE, And not losing hope. KB still wishes to be great
filmmaker in the industry.

19. Business @ the speed of Thought
•KB is little hesitant about hiring people. He never expected anything from
those MBA‟s. Not everyone can fit into his organization. He wants his
employees are willing to go through the continuous process of
learning, unlearning and relearning.
"As members of organizational for family, it becomes important for
us to ensure that everyone who joins him, understands the soul of
organization and he would help achieving him his potential".
•He finds the people first, and then the job. He wanted such
people because a stable team ensures speed and continuity of
the business.
•Wherever the big bazaar is established, it generates employment
200-300 of people. They are given training under the „Gurukul‟
program.

20. •For Location , the team used to undertake a survey in the local
markets/residential places to know about the product & taste of
consumers.
•Then to the prices for land. KB did not bargain, he either said yes or
no and due to this attitude, the dealers used to quote him the
correct, reasonable price.
•Malls are new emerging face of Indian retail. However consumers
feel difficult or inconvenient to visit each stores. So KB thought of
establishing a mall without doors. There the concept of departmental
store emerged.
•His business expanded @ a speed of thought. He came up with
many such formats like destination mall, central mall, radio
central, central outlets, gold bazaar, home solutions retail e-
zone, KB‟s rural wholesale market for retailers etc.
•Then they created a group-Future group which is an umbrella entity
which includes every undertakings.
Business @ the speed of Thought

21. The pantaloon way
•In the business the human capital and creative capital is as important
as financial capital. KB believes trained people may not be able to
generating new idea, you need to have creativity there.
•Being in fashion business, design is creative activity that connects the
dots initially seemed to be unrelated, connecting the emotions and
feelings of customers.
•KB believes that every big or small idea are given shape by
idiom, design group. This team doesn‟t appoint market
research, instead the team spend time on streets and observe people.
And then they engage in collective idea-making.

22. The business of life
Family and friends-
“managing the family is no less important than managing the
business.”
•In their family there are a certain set of standards which no one
can cross it even him.
•One of the most necessary step they took was to completely
separate ownership, governance and execution.
•Within organization their family members mostly concentrate on
building and nurturing relationships with business partners and
providing an overall guidance to the business.
• KB believes that missing a target, changing paths or trying
something new cannot and should not be treated as a failure.
“True failure happens only when individuals stop trying to
achieve their personal best “

23. Who says elephants can‟t dance?
• Creator Preserver and Destroyer
•Every three years they have destroyed their
existing organizational design.
•they started of as a garment manufacturer
and launched a few brands.
•The next step was to establish their own
retail chain for their fashion products and
slowly they built multiple retail chain.
•Reaching out direct to the customer
required a thorough understanding of
different customer segments.

24. The Past The Future
• Stability & Consolidation Speed & Imagination
• Delegation Abdication
• TQM ,Six Sigma Design Management
• Hierarchy Seamlessness
• Mass Production Personalization
• Technology Support Technology Drives
Changes Changes
• Product and Service Experience & Solutions
• Case Study Scenario Planning
• Power Point Presentation Storytelling
• Transaction Relationships
• Competition Collaboration
• Only Men, Engineers, More Women,
MBAs Ethnographers, Designer
•

25. •This book is a winner from the word Go.
•His views on Trust & Relationships is significant.
•His quotes:
“If you approach your business with this framework in mind, then
you shall see benefit in all interactions.”
“Most businessmen make the mistake of creating an environment
wherein only then win. They see life only as a competitive arena
& not a co-operative one. Relationships are built on
principles, and not on the basis of power & position.”
•However, this is not as easy as it sounds. To get to that
level, every person’s aspirations & dreams have to be
understood & more importantly, addressed appropriately.
Therefore, to build great relationships, sacrifices will have to
be made.

26. Thanks