It's about the digital marketing in healthcare

1. DIGITAL MARKETING
IN HEALTHCARE
Latest trends
Presented by:- Navin Kumar
MS Pharm NIPER-A

2. WHATIS HEALTHCARE DIGITALMARKETING ?
Digital marketing has breathed a new life in the healthcare industry by strengthening the visibility of
hospitality services in the online space.
Approximately 90% of people go online for health information, and more than 75% say the health
information they obtain influences their treatment decision.
Digital marketing has enabled the opportunity to doctors and health specialists to reach out to patients
and healthcare aspirant globally, provide quality care, build trust among the audience, showcase and
expand the growth of healthcare services to the digital world, beyond their locality.
 Provide healthcare credibility
 Increase visibility through SERP
 Fabricates a strong doctor-patient relationship
 Easy tracking with accurate monitoring

3. LATEST TRENDS IN DIGITALMARKETING IN HEALTHCARE
Reputation
Management
• A key to winning consumer’s
heart
• Provide content based on
patient journey
Personalization
Telehealth offer a valid
replacement for routine office
visit and consults
Telehealth
Directaly associated with web
design and user experience
Conversion Rate
Optimization
Stay abreast in new technologies
for patient pleasers
Healthcare Consumerization
85% of consumers look at online
review before taking decision

4. TRENDING DIGITALMARKETING STRATEGIES
SEO - Strategy to
dominate local search for
specific keywords and
outperform the
competition
E-mail marketing-
A great way to
reach at target
audience
An efficient website-
Provide platform to
consultant a specialist
Informational blog-
Identify the problem
and lookout for
potential solution
Video marketing-
Explain complex
subject matter with
easy graphic design

5. TRENDING DIGITAL MARKETING STRATEGIES
Social media
marketing -
Promote brand
visibility
Influencer
marketing -
Solidify digital
marketing
campaign
Pay per click- offer
quick entry and
provide wealth of
useful data
Mobile marketing -
Increase customer
engagement and easy
access
Maintain a responsive
relationship with patient

6. FINAL WORDS
 Healthcare digital marketing continue to evolve as technology keeps advancing and create new marketing opportunities.
 There’s no denying the fact that healthcare marketing is the new normal for a successful professional health service and the
importance of digital marketing in the healthcare sector cannot be underestimated.
 Establishing an online presence is critical to the growth of your healthcare service as it allows you to reach out to a wider
audience who hangs around in the digital world.
 In the long run, a patient’s experience and brand reputation will remain the most crucial factor for a successful digital marketing
strategy and it’s the job of marketers to stay on top of latest healthcare marketing trends, to know how to convert the leads into
customer.