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Creating A Communications Plan
- 1. Creating a Communications Plan: A Four-Step Process The Fundamentals for Skillfully Managing the Public Relations Function
- 3. The Basic Four-Step Process IV. Assessment Evaluation/ROI III. Implementation Strategy Tactics/Tools II. Planning Audiences Objectives I. Situational Analysis Mission Research Goals
- 4. The Basic Four-Step Process I. Situational Analysis Mission
- 5. Mission I. Situational Analysis Mission Statement The overarching reason that your organization came into existence. It’s a visionary statement that can guide your organization’s planning for many years.
- 6. The Basic Four-Step Process I. Situational Analysis Mission Research
- 9. The Basic Four-Step Process I. Situational Analysis Mission Research Goals
- 11. The Basic Four-Step Process II. Planning Audiences I. Situational Analysis Mission Research Goals
- 13. The Basic Four-Step Process II. Planning Audiences Objectives I. Situational Analysis Mission Research Goals
- 18. The Basic Four-Step Process III. Implementation Strategy II. Planning Audiences Objectives I. Situational Analysis Mission Research Goals
- 20. The Basic Four-Step Process III. Implementation Strategy Tactics/Tools II. Planning Audiences Objectives I. Situational Analysis Mission Research Goals
Editor's Notes
- Good morning! My name is Karen Blanchard and assisting me today is Mary Newbury. Mary is a graduate of LSU and community volunteer. I am also an LSU graduate. And, head up a Houston area public relations firm, Naumann Blanchard, LLC. So, let’s get started. *** Good PR is much more than publicity. In this interactive PR 101 session, the nuts and bolts of a step-by-step communications process will be detailed. This is a hands-on overview about, as the slide indicates, the fundamentals for skillfully managing the public relations function in your company or organization.