Partnerships in Excellence Stories

Partnerships
In Excellence
The Gecko Hospitality Story
Robert Krzak, CPC, President & Founder

The Ostreet Story
Rebecca Ruede, President & Executive Recruiter

The Staff I.T. Story
Glenn Zahn, CPC, Owner & President

The Targeted Search Story
Todd Bridges, Co-Founder & Partner

The Warner Search Group Story
James Warner, Managing Partner & Rainmaker

w w w. s e n d o u t s. c o m

Partnerships
In Excellence

200 South Hanley, Ste. 710
Clayton, MO 63049
877.309.5222
www.SENDOUTS.com

Partnerships In Excellence

Gecko Hospitality is the then narrowed the search to the industry’s top 5
leading national recruiting recruiting software solutions, including Sendouts
firm specializing in the Pro. In the end, Sendouts Pro was “hands-down”
placement of hospitality the best software solution for Gecko Hospitality’s
professionals in the recruiting process.
restaurant, hotel, resort
and casino industry. An “We chose Sendouts because the advanced, cutting-
Illinois-based corporation edge technology was already there, we didn’t
with 31 franchises and have to reinvent the wheel,” said Robert. “Also,
45 offices throughout Sendouts’ service center is located in the United
the United States, Gecko States. It was important that our technology
Hospitality’s experienced solution provide a local voice.”
recruiters pride themselves
on providing their clients with the best candidates in “With its rapid growth, Gecko Hospitality needed a
the hospitality industry. With Sendouts Pro’s state- scalable software solution that’s not only powerful,
of-the-art functionality, Gecko but easy to learn and use,”
Hospitality is able to find the most “We chose Sendouts said Don Breckenridge,
qualified top talent with fast and because the advanced, president of Sendouts. “We
accurate efficiency. are pleased that after an
cutting-edge technology exhaustive search and due
With their current recruiting was already there, we diligence process, Gecko
software, cBizOne, Gecko chose Sendouts Pro. We look
Hospitality required major didn’t have to reinvent forward to helping Gecko
customizations to accommodate the wheel.” fuel its growth through
their rapid growth. As a result, leveraging our technology.”
Robert Krzak, founder and
president, began searching for a new software As 2007 began, Gecko Hospitality committed to a
solution that would grow with his business. two-year contract with Sendouts Pro; and already
its speed and accuracy is creating easy, reliable
“I was intrigued by the well-respected Board of placements.
NAPS’s (National Association of Personnel Services)
excellent opinion regarding Sendouts for their “In a remote area of North Carolina, a Gecko client
performance and customer service,” said Robert. needed a position filled fast. With Sendouts Pro, a
As a result, Krzak personally met with Jonathan franchise owner matched 5 candidates to that local
Herrick, vice president of sales of Sendouts, at the area and within 48 hours, 3 potential hires had
2006 NAPS Conference in San Francisco and began interviews,” said Robert.
discussing Gecko Hospitality’s needs for recruiting
software. Sendouts is looking forward to a truly rewarding
and longtime partnership with Gecko Hospitality.
Subsequently, Jonathan traveled to the Gecko
Hospitality Franchise Meeting in Tampa, Florida Robert Krzak is the president and founder of Gecko
to perform a Sendouts Pro demonstration for a Hospitality.
group of franchise owners. The franchise owners

Partnerships
In Excellence
The Ostreet Story

Clayton, MO 63049
877.309.5222
www.SENDOUTS.com

The Ostreet Story

Ostreet, Inc. is a recruiting Rebecca preferred the easy navigation of Sendouts
firm dedicated to national Pro and the fact that it’s modular based.
opportunities for technical
account executives and sales “Efficiency is important in this industry because
engineers in the fields of saving time leads to more placements. All the data
computer networking and for one record is contained within one screen in
security, monitoring and Sendouts Pro. In Bullhorn, I’m required to flip to
storage technologies. At various pages to get the information I need,” said
Ostreet, skillful recruiting Rebecca.
begins with dedication to
pure data integrity and At first, Rebecca built her own recruiting database
accessibility. Candidate and allowing her to customize data accessibility.
client data must be accurate, However, she realized the need for workflow tools
in-depth, reliable and highly accessible. Ostreet has was growing ever present. Rebecca reviewed
spent years qualifying and several other software systems
managing their data; and with “With Sendouts Pro, including Vurv and PCRecuiter.
Sendouts’ assistance, Ostreet Finally, she switched to Prohire
has optimized the way they
we are able to fulfill our recruiting software, but was
access, manage and use that vision to be more efficient. highly disappointed with their
data. customer service.
It’s the best place for my
Ostreet was founded by information to be stored “I was a paying customer
veteran recruiter and former with a serious outage
systems engineer, Rebecca and the people at Sendouts and the customer service
Ruede. Wanting a recruiting care about their clients.” representative would not help
software solution that me,” said Rebecca. “Without
would focus on her unique my database, I’m unable to
philosophy, she began to evaluate several systems. perform the most basic functions of recruiting. I’m
While employed at a former recruitment firm, essentially out of business during that window. He
Rebecca was familiar using Bullhorn and PcHunter just wanted to get to the next call and that was very
recruiting software. However, when launching upsetting to me. I want to be with a company that
Ostreet, Rebecca’s experience proved these cares.”
solutions to be unacceptable.
After using Prohire for one month and frustrated
“With Bullhorn, I couldn’t import data the way I with software performance, Rebecca began seeking
wanted it and they offered limited customizations,” a more stable system with advanced technology,
said Rebecca. “Through their data conversion, I data flexibility and excellent customer service. With
would lose much of my data and I was not in a her technical experience and methodical evaluation
position to give up client and candidate information. process, she ultimately turned to Sendouts Pro. As
Also, Bullhorn’s webpage layout and website a recruiter, the database is everything and the only
navigation were not user-friendly.” solution she felt comfortable storing Ostreet’s data
was Sendouts Pro.

The Ostreet Story

By addressing previous data conversion concerns Ostreet’s next goal is to establish strategic
and experiences, Rebecca was pleased with partnerships with independent recruiters by using
Sendouts’ implementation process. Using a the Sendouts Exchange or Vendor Management to
consultative approach, Sendouts took the time to increase placements and revenue.
create a custom bridge to match fields accurately
from Prohire to Sendouts Pro. Implementation was Rebecca Ruede is the president and executive
truly a two-way process to minimize data conversion recruiter of Ostreet, Inc.
issues.

When using Sendouts Pro, Rebecca configured the
software to fit her needs in order to find fast and
reliable information. Sendouts Pro has also kept “The company cares
Rebecca very organized and as a result, Ostreet is
definitely making more placements. and wants to be better
“I was able to come up with my own configurable
at what they do.
system, and I love the fact that I can do that with Sendouts went above
Sendouts Pro,” said Rebecca. “With Sendouts Pro,
we are able to fulfill our vision to be more efficient. and beyond to help us
It’s the best place for my information to be stored
and the people at Sendouts care about their clients.”
achieve our goals.”
“Rebecca is an extremely intelligent Sendouts client
who has suggested many great ideas that have been
beneficial to all our clients,” said Erik Krueger,
Sendouts’ system engineer. Her ideas have included
RSS feeds, saving lists to the candidate profile and
linking the referral/referrer to each candidate
profile. Rebecca has also participated in many
of Sendouts’ Beta testing programs for software
improvements.

In the end, Ostreet and Sendouts have created a
trusted and loyal partnership.

“The company cares and wants to be better at what
they do,” said Rebecca. “Sendouts went above and
beyond to help us achieve our goals.”

Partnerships
In Excellence

Clayton, MO 63049
877.309.5222
www.SENDOUTS.com


Staff I.T. is a privately-held The hunt for a third system began at the Baltimore
company specializing in NAPS conference in 2005. It was extremely
information technology important to Glenn to choose software that would
recruitment and provides help increase their fill-rates and have the sales
direct-hire and contract automation tools to acquire new clients. He began
staffing solutions to reviewing specific systems, met with vendors
the eastern Tennessee and spoke with trusted colleagues to collect their
market. Staff I.T.’s unique feedback and personal ATS system experiences.
process is not typical of
the recruiting industry With Glenn’s 13 years of software sales
and every employee has experience and Staff I.T.’s expertise in
specific sales, sourcing and information technology, the team created one
workflow responsibilities. Sendouts Pro allows the of the most thorough and concise Request for
entire Staff I.T. team to access from any location Proposals (RFP). This RFP included a list of more
a centralized database that manages their entire than 60 exacting requirements and was given to 8
recruiting workflow from to 10 ATS providers for completion.
sourcing to final placement.
“It’s always been, The responses yielded 3 possible
solutions: cBizOne, Sendouts Pro
Originally, Staff I.T.
attempted to organize
what can I do and Bullhorn.

their recruiting process
with Maximizer, a contact
for you and how In the end, Sendouts was chosen,
not only for their advanced
management database
system. They quickly came
can I help?” functionality, but because they
took the time to understand Staff
to the realization that I.T.’s unique recruiting process and
contact management databases are not designed overall business objectives. From the beginning,
around recruiting. Not to mention, their large Sendouts’ offered a solution custom-tailored to
amount of candidate and job order data was meet those objectives.
grossly overrunning the system’s capacity.
Glenn also knew that a major data conversation
They decided to migrate to the mindScope from one software to another could lead to
software. As an installed system, mindScope lacked unexpected surprises if not done properly. He felt
the overwhelming benefits of an ASP model, such confident that Sendouts would provide a smooth
as remote access, flexible customization, minimal data conversion from mindScope to Sendouts Pro.
maintenance costs and automated software The data conversion team at Sendouts actually
updates. Staff I.T. needed an efficient system to took the time to understand their process and
evolve with their ever-changing needs. Needless to data structure. As a result, Sendouts designed a
say, Glenn was nervous about having to implement custom bridge to bring over the mindScope data
a third software platform. successfully.


Also, when it came to customer service and
technical support, his colleagues consistently
gave Sendouts positive feedback.

“Are they going to be there for me if there
are problems and work to get them resolved?
Consistently, I heard Sendouts’ support is great
and they have lived up to those expectations,”
said Glenn. “ When I call, I never get a, ‘What did
you do to it now or didn’t you just call yesterday’
attitude. It’s always been, what can I do for you “Sendouts Pro enabled
and how can I help?” us to make our business
As for daily performance, Sendouts Pro allows cleaner, which allows us
Staff I.T.’s account executives and recruiters to
plan and update their schedules in real-time. They
to hang our hat on the
are able to stay focused on their sales funnel and quality of the recruiting
make the most of their precious recruiting time.
This equates to increased placements and revenue. process that we provide
to our clients.”
“Sendouts Pro enabled us to make our business
cleaner, which allows us to hang our hat on the
quality of the recruiting process that we provide to
our clients,” said Glenn. In the end, the foundation
of process that Sendouts has provided Staff I.T.
allows them to retain and secure clients. Sendouts
will adapt and evolve with their business with
continued new product updates and releases.

Staff I.T. and Sendouts have combined to create a
trusted partnership.

“Sendouts has enabled us to do what we always
wanted to do,” said Glenn.

Glenn Zahn is the owner and president of Staff I.T.
as well as being a Certified Personnel Consultant
and a member of the NAPS board of directors.

Partnerships
In Excellence

Clayton, MO 63049
877.309.5222
www.SENDOUTS.com


Targeted Search is Atlanta, would collaborate well with our workflow and I
Georgia’s leading staffing trusted my data with Sendouts Pro.”
firm specializing in the
placement of accounting/ Satisfied with Sendouts’ implementation process,
finance and information Targeted Search began their intensive training.
technology professionals.
Their experienced “My training strategy encouraged my 14 recruiters
recruiters are committed to to first review Sendouts Pro’s online tutorial
beginning each placement video to understand the system and the modular
by understanding each functionality,” said Todd. “The video does an
job seeker’s skill set and excellent job facilitating through the Sendouts Pro
career goals. This focused screens and that was very helpful to my users.”
approach allows Targeted Search to successfully Later, a Sendouts’ account manager conducted
match the correct candidates to each job order. more function-specific training to teams of Targeted
With Sendouts Pro’s fast Search recruiters.
and accurate searching
functionality, Targeted Search
“Ultimately, I chose Additionally, with Todd’s vast
is finding the best qualified Sendouts Pro for knowledge of programming
candidates for their job and recruiting, Targeted Search
orders and creating more its user-friendly, customized Sendouts Pro to
placements. match their specific workflow
modular navigation requirements. Each time a
Targeted Search was
established in 2001 by co- and data integrity.” new addition was made to the
software, Todd would conduct
founder and expert recruiter, “Lunch and Learn” presentations
Todd Bridges. Originally with his staff to make their use
using the contact management software, GoldMine, of Sendouts Pro more efficient.
Todd became increasingly frustrated with its
candidate search limitations. “Todd is a daily user of Sendouts Pro and he pushes
the software to its most effective state,” said Sharon
“GoldMine candidate searching was painstaking and Fasnacht, Sendouts’ technology support lead. “A
time consuming,” said Todd. He needed a recruiting very patient customer, he is always coming up with
software solution that would increase efficiency and great Sendouts Pro development ideas.”
enhance their unique targeted search approach. As a
result, he began to evaluate several systems. Impressed with Sendouts Pro’s querying functions,
Todd is able to match candidate profiles to job
“I reviewed three systems: Bullhorn, PCRecuiter orders in minutes.
and Sendouts Pro,” said Todd. “Ultimately, I
chose Sendouts Pro for its user-friendly, modular “Sendouts Pro streamlines and enhances our
navigation and data integrity. I knew the system sales process to keep us focused on marketing


most placeable candidates,” said Todd. “Sendouts
Pro is a reliable database that allows me to query
through previous closed job orders that required
skills similar to my most placeable candidates with
a click of a button. I can then create a list of the
hiring managers associated with these previous job
orders. This allows me to begin marketing my most
placeable candidates through targeted emails in the
attempt to secure a new job assignment. This would
take me hours to do in GoldMine.”

Additionally, Sendouts Pro’s automated, custom
“Sendouts is always
workflow module keeps Targeted Search focused on trying to improve
revenue generating sales activities.
and grow their
“The greatest module is the workflow,” said Todd. business, they are
“I am able to stay focused on my sales pipeline and
view in detail each stage of the recruiting process. never satisfied with
I always know my next step in order to move a
candidate closer to a final placement.”
the status quo.”
Also, Sendouts Pro is known for allowing recruiters
to succeed faster because of its easy learning curve
and automated process. As a result, Targeted Search
used this foundation to hire the top recruiter talent
in the Atlanta market.

“A recently hired recruiter was familiar with
PCRecruiter and he felt the functionality and
efficiency of Sendouts Pro is ‘hands down’ much
better,” said Todd.

In the end, Targeted Search and Sendouts have
developed a long-term partnership.

“Sendouts is always trying to improve and grow
their business,” said Todd. “They are never satisfied
with the status quo.”

Todd Bridges is the co-founder and partner of
Targeted Search.

Partnerships
In Excellence

Member, US-Recruiters

Clayton, MO 63049
877.309.5222
www.SENDOUTS.com


The Warner Search Group “Feedback from well-respected colleagues in
is a recruitment firm the industry allowed me to narrow down the
specializing in placing top evaluation process for our recruiting software,”
national talent into sales, said James. He wanted an application service
sales management and provider and Sendouts Pro and PCRecruiter were
marketing positions in the the choices. In the end, Sendouts Pro was chosen
medical device/equipment for presenting an easier, automated method for
industry. At Warner Search communicating with his candidate, prospect and
Group, their experienced client audience directly through the software.
recruiters dedicate
themselves to an efficient, “This is a relationship business and I had a warmer
systematic methodology and excellent customer comfort level with Sendouts and its presentation
service by understanding the
hiring needs of their clients.
“This is a relationship than withleaned one direction
James. “I
PCRecruiter,” said

Always busy with 60-70 job business and I had a toward Sendouts and I haven’t
orders at any given time, the warmer comfort level looked back.”
support of Sendouts Pro enables
the Warner Search Group to be
with Sendouts. I leaned After launching Sendouts Pro,
organized throughout the entire one direction toward James was at ease with his
recruitment process creating Sendouts and I haven’t project coordinators being
more placements and revenue. trained on the system by
looked back.” Cynthia Brand, Sendouts’
After 25 years in the medical account manager. James is
industry and over a half decade as a recruiter, pleased by her excellent continual follow-up and
James Warner founded the Warner Search Group. customer service.
Needing an applicant tracking system, James
required a recruiting software solution that “Working with Warner Search Group not only
focused on building and maintaining candidate/ taught me to better understand the recruiting
client relationships; and was built around data process, but has allowed me to learn how to
accuracy and efficiency. Familiar with MRI resident use Sendouts more productively,” said Cynthia.
software, Linked and CAPS, from a previous “Because of this experience, I am able to transfer
recruiting firm, James sought a more effective and this knowledge to other Sendouts’ clients.”
user-friendly solution for Warner Search Group.


While using Sendouts Pro, James is consistently
impressed with the simple structure and efficiency
of the software. The advanced functionality allows
project coordinators to manage the complete “I see ourselves
workflow process through Sendouts Pro. Also, the
cutting-edge technology allows James to identify
expanding and I am
the hiring manager with the associated candidates confident that Sendouts
and job orders instantly.
will be the technology
Ultimately, Warner Search Group and Sendouts partner to see us
have created a growing business partnership.
through.”
“I see ourselves expanding and I am confident that
Sendouts will be the technology partner to see us
through,” said James.

James Warner is the owner and managing partner
of the Warner Search Group.

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