The document provides an overview of the National Law Review's legal publishing platform. It summarizes NLR's core functions which include breaking legal news, searchable databases, partnerships with major law firms, distribution on legal and business websites and news aggregators, and analytics for law firm authors. NLR formats articles for optimal search engine visibility and shares readership analytics with law firms to help measure the performance of their thought leadership efforts.

1. OVERVIEW OF NATIONAL LAW
REVIEW PUBLISHING

2. Breaking legal news and analysis is featured on the NLR’s
homepage and is available in a fully searchable database of
NLR’s on-line
platform was
developed by in-
house attorneys
looking for a better
way to organize, vet
and easily retrieve
legal news and
analysis. ​
Around the clock, the
National Law
Review's editors
screen, format and
classify breaking
news and analysis
authored by
recognized legal

3. NLR’s reaches professionals through different and
complimentary media channels enhancing the authors
NLR partners with
established business
law firms including:
Greenberg Traurig,
Morgan Lewis,
McDermott Will,
Covington,
Proskauer, Squire
Patton Boggs, Foley
& Lardner, Jackson
Lewis, Katten
Muchin, Drinker
Biddle, and many
more.

4. Content is featured on prominent third party
media, the author retains the copyright and
NLR’s thought
leadership is sent for
republication with:
• Google News
• LexisNexis
• Thomson West
Reuters, BNA,
Bloomberg,
• MSN, Bing News,
Yahoo News
CEDROM, Post
Media Network,
Copyright
Clearance Center,
and many others

5. The National Law Review’s content reaches
media channels reserved for established
NLR’s thought
leadership appears
daily on:
• Public company stock
and financial news
pages;
• government news
services including;
GovDelivery.com,
Ferc.net,
Insider.NLRB.gov;
• industry publications
including;
Monster.com,
SHRM.org, OSHAtoday,

6. The National Law Review’s content is
frequently included as reference materials on
Many state
governments,
regulatory agencies
and judicial branches
like to include links to
third party educational
materials but may be
reluctant to feature
content published
directly by law firms
which have not been
vetted by a third party
publisher.

7. Publishers benefit from the National Law
Review’s reputation, reach and distribution
• NLR publishes 13
practice group e
newsletters with
over 130,000
subscribers;
• NLR’s Twitter
account has over
23,000 followers;
• publisher's articles
are frequently
featured in the
NLR’s e newsletters;
• all content
published by the
NLR is featured on
the NLR’s Twitter,

8. Articles included on the National Law Review
display in an editorial style and are formatted
Articles include:
1. author’s names at
the top of the
article;
2. firm’s embedded
copyright
disclosure;
3. firm’s logo which
clicks back to the
firm’s website;
4. clickable link back
to the source of the
article;
5. a comprehensive
biography for each

9. All articles include biography and contact
information pulled directly from the law firm’s
Author profiles
include:
1. The author’s phone
and email address;
2. a link to the
author’s biography
page on the law
firm’s website;
3. a link to the
lawyer’s law firm’s
website;
4. links to author’s or
firm’s LinkedIn,
Blog, Facebook and
Google + accounts.

10. Unlike other third party media, publishing
firm’s receive real-time, actionable
Real-time
readership analytics
include:
1. Links from other
media citing
publisher’s article;
2. reader’s employer
city and state or
country*;
3. number of readers
by article and how
reader accessed the
article*;
4. the ability to
segment analytics

11. Analytics: Firm’s see what other media is
citing their thought leadership.
Analytics include:
1. Links to other
media where firm’s
article is cited;
2. link to firm’s article
on the NLR which
was cited;
3. outside media links
are captured in
readership reports.

12. Analytics: Firm’s see the location and the
organizations who are reading their firm’s
Analytics include:
1. The reader’s
organization and
city, state or
country* where the
article or author
profile was
accessed;
2. link to the reader’s
organizational
website at the time
the article was
accessed;
3. organization, city,
state or country is

13. Analytics: Firms see how readers are
accessing their content and where they are
Analytics include:
1. The number of
readers by article;
2. how the reader
accessed the
article* (social
media, links from
other website, etc.);
3. keywords* used in
search, article’s
current search
engine ranking;
4. pages visited after*
the reader left the
NLR;
5. Info. is captured in

14. Attorneys Move. Legal Marketers Move.
Folks who publish with the National Law
Review, bring us along to their new

15. • We have a 99% renewal rate with our law firm
publishers.
• With a Domain Authority of 71*, we not only provide
wide distribution, but also credentialize your
authors and help SEO your website. (*As of May 9,
We Care.
Live support 7am – 7 pm 7 days a
week. Responsive, well trained, U.S.
based staff.
Different Channels.
We compliment and amplify your firm's
other
distribution efforts. We are
credentialed media.
We Deliver Results.
We’re one of the highest traffic volume
business law websites in the U.S.

16. We deliver results.
If you would like additional information, or a
live demonstration, please contact Jennifer
Schaller at 708-357-3317 or
Third Party Web Traffic
Rankings
Alexa /
Amazon (US) Quantcast (US)
SemRush
(US)
Compete
(US)
(i.e. Google=1)
Data as
of 5/15/15
Data as
of 5/15/15
Data as of
5/15/2015
Data as of
5/15/2015
(lower ranking means more traffic
volume)
www.Alexa.com
Rankings change
daily
www.Quantcast.co
m
Rankings change
daily
www.SemRush.
com
Rankings
change daily
www.Compete.c
om
Rankings change
daily
National Law Review 10,562 9,450 35,500 14,740
JD Supra 18,384 40,575 86,500 15,750
Lexology 14,650 58,612 48,300 14,188
Mondaq 20,967 69,455 41,400 18,891
InSideCounsel.com 33,463 21,281 60,800 35,808