Lawyers Use LinkedIn Because:• Their
clients are using LinkedIn. According to Kevin O’Keefe, 9 out of 10 use execu@ves oAen. • Clients and poten@al clients want to research you on LinkedIn. • It’s known as the “business” social network and people are joining at a rate of two people per second.
Don’t Forget to Optimize Your
Profile: ü Professional picture you wouldn’t mind your grandmother seeing ü A catchy headline that describes your prac@ce ü U@lize your summary sec@on and include keywords describing the type of work you want (SEO) ü Add all of your contact informa@on ü Customize your URL hSp://www.linkedin.com/in/yourname ü Add your previous employment and educa@on ü Join some groups
Lawyers Use Twitter Because:• Keep
up to date regarding news and current events • Network with colleagues, poten@al clients and referral sources • Share your blog posts, 3rd party ar@cles and other interes@ng content to build expert reputa@on • Engage in real @me conversa@on
Lawyers Use Facebook Because:• The
number one source of work is word-‐of-‐mouth referrals and recommenda@ons. Your Facebook network is full of family, friends, school chums, colleagues, etc. • You can easily share work related content a couple @mes a week so if the need arises for your services, your name comes to mind. • You should create a Facebook Page for your ﬁrm at the very least.
Lawyers Use Google+ Because:• It
has become the second largest social network. • The audience is diﬀerent than the other social channels. • You can create Communi@es. • It helps with your Author Rank and establishes Authorship.
Social Media Management Tools:• All
you to easily ﬁlter conversa@ons based on your interests. • You have the ability to schedule posts during the week when you have the @me to manage your accounts. • You can access these on your mobile devices for quick easy reading, sharing and having those conversa@ons.
Despite lawyers’ fears, states are
receiving few, ifany, bar complaints arising out of lawyers use ofthe Internet for marketing and businessdevelopment. Grievances related to lawyers’marketing efforts are arising out of non internet-based activities. ~Kevin O’Keefe
ASorney may post informa@on about
her prac@ce on Facebook, TwiSer, or other social media websites, but those pos@ngs may be subject to compliance with rule 1-‐400 if their content can be considered to be “concerning the availability for professional employment.” Such communica@ons also may be subject to the relevant sec@ons of California Business and Professions Code sec@ons 6157 et seq. CONCLUSION
Lawyer is responsible for the
content for theinformation they post on their page but is notresponsible for information posted on theirpage by a 3rd party, unless the lawyer usesthe 3rd party content to break advertisingrules.
Natalie Alesi LegalersWelcome, Inc. m.
609.447.1020 firstname.lastname@example.org Connect with me Blog LinkedIn Facebook Google+ TwiSer Samantha Collier Social Media for Law Firms & ShiA Digital email@example.com Connect with me Blog LinkedIn Facebook Google+ TwiSer Thank YOU