Nathan Henderson

1. The Marketing EnvironmentThe Marketing Environment
and How Social Mediaand How Social Media
Effects ItEffects It
By: Nathan HendersonBy: Nathan Henderson

2. P.E.S.T.L.P.E.S.T.L.
 Political- Gov’t regulations/rules that rules how businessesPolitical- Gov’t regulations/rules that rules how businesses
sell and marketsell and market
 Economy- Factors in economy that effect the market andEconomy- Factors in economy that effect the market and
it’s buisnessesit’s buisnesses
 Social- Influences from/on peersSocial- Influences from/on peers
 Technology- Pushing product/getting feedbackTechnology- Pushing product/getting feedback
 Legal- Laws/regulations that effect business operation inLegal- Laws/regulations that effect business operation in
home country and foreign exchangeshome country and foreign exchanges

3. Understanding The MarketUnderstanding The Market
 Consumer Behavior- Why consumersConsumer Behavior- Why consumers
buy products, and how they buybuy products, and how they buy
themthem
 Market Research- Understanding theMarket Research- Understanding the
reasons why sales are up/down.reasons why sales are up/down.
Finding the corrective action.Finding the corrective action.
 Global Marketing- Different productsGlobal Marketing- Different products
are sold/marketed better in differentare sold/marketed better in different
regionsregions

4. Target Market 4P’sTarget Market 4P’s
 ProductProduct
 Price ~ ValuePrice ~ Value
 Place ~ DistributingPlace ~ Distributing
 Promotion ~ CommunicationPromotion ~ Communication

5. Different Types of PlanningDifferent Types of Planning
 Strategic Planning- the process of determining anStrategic Planning- the process of determining an
organization’s primary objectives and taking theorganization’s primary objectives and taking the
proper course of actionproper course of action
 Tactical Planning- guides the implement action ofTactical Planning- guides the implement action of
activities specified in the strategic planactivities specified in the strategic plan
 S.W.O.T Analysis- Strengths, Weaknesses,S.W.O.T Analysis- Strengths, Weaknesses,
Opportunities, ThreatsOpportunities, Threats

6. Social MediaSocial Media
 Software or technology that allowsSoftware or technology that allows
users access information instantlyusers access information instantly
 Users can build, integrate aUsers can build, integrate a
community interaction among userscommunity interaction among users

7. Social Media ToolsSocial Media Tools
 Social Media Tool- Enables users to communicateSocial Media Tool- Enables users to communicate
with each other onlinewith each other online
 Social News Sites- Posting news items or links toSocial News Sites- Posting news items or links to
outside articles on storiesoutside articles on stories
 Social Media Networking Sites- Websites thatSocial Media Networking Sites- Websites that
provide virtual communitiesprovide virtual communities
• Share daily activitiesShare daily activities
• Post opinions on various topicsPost opinions on various topics
• Increase their circle of online friendsIncrease their circle of online friends

8. Types of MarketingTypes of Marketing
 E-Marketing- Strategic process ofE-Marketing- Strategic process of
creating, distributing, promoting andcreating, distributing, promoting and
pricing goodspricing goods
 Interactive- Buyer/sellerInteractive- Buyer/seller
communication through channelscommunication through channels
such as the internetsuch as the internet
 Integrated- Co-ordination of allIntegrated- Co-ordination of all
promotional activities to have apromotional activities to have a
customer focused messagecustomer focused message

9. Increasing Web UsageIncreasing Web Usage
 Social medias is the biggest changeSocial medias is the biggest change
in the Industrial Revolutionin the Industrial Revolution
 80% of companies use social media80% of companies use social media
for recruitmentfor recruitment
 EBooks out sold paper booksEBooks out sold paper books
 Youtube is the largest search engineYoutube is the largest search engine

10. Social Media and DemographySocial Media and Demography
 Social media takes pools of its usersSocial media takes pools of its users
and data or culture tastes andand data or culture tastes and
influencesinfluences
 Cultural Influences- Values/BeliefsCultural Influences- Values/Beliefs
 The broadest environmentalThe broadest environmental
determinant of behaviordeterminant of behavior