Global Reach of National Child Traumatic Stress Network Resources and Products

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National Child Traumatic Stress Network; NCTSN; NCCTS;

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Global Reach of National Child Traumatic Stress Network Resources and Products

  1. 1. A B GLOBAL REACH OF NATIONAL CHILD TRAUMATIC STRESS NETWORK RESOURCES AND PRODUCTS Cathryn Chiesa, MLS, National Center for Child Traumatic Stress, Duke University, Nathalie Reid, MA, MLIS, National Center for Child Traumatic Stress, UCLA, Lisa Richardson, MS, RD National Center for Child Traumatic Stress, Duke University BACKGROUND Established by Congress in 2000 the NCTSN seeks to improve the quality, effectiveness, and availability of care and services for children and families who are exposed to a wide range of traumatic experiences. As the national resource for public and professional education, NCTSN offers a wide range of on-line materials for multiple audiences. The NCTSN website contains over 500 pages where visitors can download more than 200 products. EVALUATION QUESTIONS What is the global reach of the electronic dissemination of products, services, and information via the www.nctsn.org website? How and to what degree do foreign visits differ from domestic visits? METHODS Authors used web analytics to track and map material access from outside the United States between October 1, 2011 to September 30, 2012 (a federal fiscal year). Content reports for website visitors by country, landing pages, keywords searched, and referral traffic were compared and contrasted. CONCLUSIONS To the best of our knowledge, no other single website contains this amount of material concerning one of the most pervasive and treatable public health problems affecting not only our nation’s children and families, but also those around the world. Despite its exclusive design for an American audience, the site appears to have global reach and value. Also, noteworthy is the recognition of the NCTSN name as well as the reach of the Measures Review Database. Together these results underscore the value of utilizing NCTSN resources and products in achieving the mission of raising the standard of care and access to services for traumatized children and their families. Who visits www.nctsn.org? When it can be determined, where do visitors land? Rank Country 1 United States 1 Australia 1 Colombia 2 Hong Kong 1 Germany 1 India 1 Japan 1 Netherlands 4 Philippines 1 South Africa 2 New Zealand 1 Italy 1 Canada 1 United Kingdom Rank Country 3 United States 3 Australia 3 India 10 Netherlands 2 Philippines 2 South Africa 1 New Zealand 8 Italy 3 Canada 2 United Kingdom www.nctsn.org//resources/audiences/parents- caregivers/understanding-child-traumatic-stress www.NCTSN.org Rank Country 7 United States 4 Australia 8 India 1 Philippines 4 South Africa 8 New Zealand 7 Canada 7 United Kingdom http://www.nctsn.org/trauma-types When keywords can be determined, most visitors find the website by using key word permutations of the NCTSN name. This includes visits from outside the United States. Approximately 30% of visits from large English speaking countries appear to result from key word searches for specific clinical screening or assessment tools, such as the Beck Depression Inventory and the Difficulties in Emotion Regulation Scale, found in the Measures Review Database. Between October 1, 2011 and September 30, 2012, 17% of website visitors were from outside the US with English speaking countries making up 60% of that total. New visitors exceeded return visitors for all countries except Columbia. For counties with at least 1,00 visitors, the average time spent by return visitors and the number of pages visited was greater than new visitors. CanadaColumbia Return visitors stay on average 9 minutes, exceeding US visitors by 4 minutes. 7 of the top 10 landing pages are on topics of clinical assessment.. In contrast US landing pages focus on more general topical issues and public awareness. Most referral traffic comes from the NCTSN Facebook page and represents the most frequent referral source for visits from outside the United States. In addition to significant similarities in visitor flow, Canada and the United States have seven out of the top ten landing pages.

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