SOS is an online shop and magazine that curates products based on trends and style. It features editorial content from stylists that provides purchasing links. Products are carefully selected by experts for quality and relevance. The magazine offers weekly trend reports and stories about products. It also allows users to create "look books" by mixing items to share online. SOS partners with merchants to feature and sell their products, offering branding and sales opportunities. All orders are shipped directly to customers through SOS's logistics and delivery operations.

1. SYMBOLS OF ST YLE
DISCOVERING TRENDS,
DELIVERING STYLE

2. SOS WHAT IS SOS?
An online shop supported by strong
art direction and editorial content
Selectively chosen products that
represent style, trend-relevance
and qualityA magazine that allows readers
to purchase featured products
SOS MAGAZINE
AND SHOP

3. SOS WHAT IS SOS?
Products chosen by expert stylistsA limited
product range selected
for quality not costReliable trend
adviceLiberal customer care and returns
policies to ensure users can trust SOS
SOS PROMISES
TO DELIVER

4. SOS MAGAZINE
SOS EDITORIAL
CONTENT
Heavily focused on fashion
and design trends
Advice from leading stylists
Profiles and interviews with
local heroes in fashion,
interiors and design
Editorial product features

5. SOS ONLINE SHOP
FASHION
INTERIORS
DESIGN+TECHNOLOGY
DESTINATIONS
DINING
SOS SHOPPING
CATEGORIES

6. SOS MAGAZINE FEATURES
Weekly updates and advice
from expert stylists
Quality-filtered trend reports
for fashion, interiors, technology,
design, travel and dining
Stories behind trends, products
and brands
Direct links to purchase all featured
products from the SOS store
MAGAZINE
CONTENT

7. SOS MAGAZINE FEATURES
Editorial content that lets
readers instantly buy the
products they like
All products selected
for relevance and quality
by SOS Style Snipers
Engaging and reliable
content that doesn’t
need to try and sell
SHOP THE
MAGAZINE

8. SOS MAGAZINE FEATURES
STYLIZE:
A PERSONAL
SHOPPING
EXPERIENCE
STYLIZE feature lets users mix &
match items from the SOS store
Users can create their own
trend collages
Share STYLIZE collages through
Facebook and other social media

9. SOS PARTNERS
Merchants who can guarantee qualityQuick
turnaround and processing timesProducts
that fit in with SOS’s look
and feelMerchants with robust stockAn
interest in promoting products through
‘soft’ rather than ‘hard’ sales tactics,
forming subtle but lasting relationships
WHAT WE ARE
LOOKING FOR

10. SOS OPERATIONS
HOW WE
WORK
Negotiable 30/70
revenue sharing between
SOS and merchants
Direct courier delivery
by SOS to the customer
Brand exposure and
customer rewards through
strategic partners

11. SOS PARTNERS
Engaging editorial content featuring
our merchants’ productsDirect links to buy
all products featured
in editorialQuality art direction and
photographyExcellent customer serviceZero
fee for merchants to become
a part of SOS
WHAT WE
CAN OFFER

12. SOS LOGISTICS
All packages couriered by SOS
from merchant straight to customers
All items prepared for delivery
by SOS using specially designed
SOS-branded packaging
Any returns made directly to SOS offices
HOW WE
DELIVER

13. SOS MAGAZINE
AND SHOP IS…
ELEGANT, CONFIDENT,
CREATIVE, QUALITY,
IN-THE-KNOW, STYLISH,
WELL-DESIGNED, INSIDER,
INCLUSIVE, CONSIDERED,
WELCOMING, TRENDSETTING,
MATURE, WELL-WRITTEN,
ENTERTAINING,
PREMIUM, INDEPENDENT
SOS CORE VALUESSOS VALUES

14. SYMBOLS OF STYLE
44/3-4 5th Fl. Soi Akkapat
(Thonglor 13), Klongton Nua,
Wattana, Bangkok 10110
Tel: +66 2 712 5713
Fax: +66 2 712 5714
WWW.SYMBOLSOFSTYLE.COM
SYMBOLS OF ST YLE
THANK YOU FOR YOUR TIME