A tri-fold brochure designed for Visual Rhetoric & Design, to explore color theory, word choice, layout, and visual persuasion in political campaigns

1. This is your
movement.
Feeling the Bern?
Learn more about how you can
contribute to the revolution.
ATTEND Events
Find a Bernie rally in a city near you!
SHARE With Friends
Follow Bernie on social media and
spread the word like wildfire!
VOLUNTEER For Bernie
Our campaign is inspired by people from all
walks of life. We need you to succeed!
WANT TO DONATE?
Bernie’s campaign is funded by humble
donations of the people, not Super PAC
donations. Contribute & connect via:
www.berniesanders.com
twitter: @berniesanders
instagram: @berniesanders
facebook: Bernie Sanders
BERNIE 2016
PO BOX 905
BURLINGTON, VT 05402
POLlTlCAL
REVOLUTlON
J O I N T H E
T O D A Y
Meet Bernie Sanders...
the man behind the revolution. Call him a
politician, but don’t call him ordinary. A
Democratic candidate for President of the
United States, Bernie touts 35 years of
experience as mayor of Burlington, VT, later
as Congressman and currently as Senator.
Bernie has become known as a “practical and
effective bipartisan leader” bridging the gap
in Washington and consistently being a
progressive advocate for the working middle
class, as well as women’s rights and minority
groups alike.

2. Paid For By
Bernie 2016
(Not the billionaires!)
BERNlE
SUPPORTERS
ACROSS THE U.S.
HAVE CREATED A
ONE OF A KlND,
POWERFUL
GRASSROOTS
CAMPAlGN.
76.7 PERCENT
OF SANDERS’ FUNDRAISING
HAS BEEN FROM SMALL
DONATIONS - NOT PACs.
OUR CAMPAlGN HAS THE MOST
lNDlVlDUAL DONATlONS
OF ANY OTHER CANDlDATE.
(BY THE PEOPLE, FOR THE PEOPLE.)
SMALL
DONATIONS
OF 200
DOLLARS
(OR LESS!)
27 DOLLARS
THE AVERAGE INDIVIDUAL
CONTRIBUTION TO
BERNIE’S CAMPAIGN
$from
everyday
people!
Bernie’s History
vs. Washington:
FIGHTING FOR THE
REST OF US
January 1962: At University of
Chigaco, he led students in Congress
of Racial Equality (CORE) sit ins
1963: Bernie was arrested for
peaceful protest at a Chicago Civil
Rights demonstration
November 1990: Became first
Independent (VT) elected to the
House of Representatives
May 2015: Announced candidacy for
President of the United States as a Democrat
1990s- 2000s:
• Voted against
the Gulf War
• Voted against the
War in Iraq and
Patriot Act
• Voted in favor of
same-sex marriage
• Voted in favor
of the
Affordable Care Act
What Bernie
Believes
ISSUES THAT MATTER
lNCOME lNEQUALlTY
The middle class is shrinking faster
than ever. Together, we can take
back the unequal distribution of
wealth among the one percent.
LlVlNG MlNlMUM WAGE
Millions of Americans are working
for totally inadequate wages. The
current wage is starvation pay, and
no full-time worker should be living
in poverty in the United States.
CLlMATE CHANGE
Investing in clean energy, transitioning
away from fossil fuels, and
revolutionizing our transportation
infrastructure will ultimately aid in
combating climate change.
TUlTlON & DEBT-FREE
PUBLlC UNlVERSlTlES
To compete in this global economy,
we need highly educated workers.
It’s counter-productive to our
country to burden bright young
people with worrying about the
cost of an education or mountains
of debt, decades after college.