3. “Culture is the set of basic values,
perceptions wants, behaviors learned by a
member of society from family and other
important institutions.”
- Philip Kotler
Culture is consists of every thing we thing,
do and have as members of society.
- E.B.Tylor.
5. Elements of culture
Material Culture Non-Material
Culture
Technology
1.TV,
2.Radio,
3.Computer, etc.
Economics
1.Good,
2.Clothes,
3.Homes, etc.
Family,
Educational institutions,
Political structure,
Media,
Religions or Belief
Aesthetics- Art,Music,etc.
Language.
6.
7. “Religion is a vision of
something which
stands beyond, behind
and within ”
- A.N.White.
8. Monotheistic Religion - Worship ONE
Deity.
Polytheistic Religion -Worship MULTIPLE
Deities.
Universalizing Religion - Seek
Converts(Christianity, Islam, Buddhism)
Ethnic Religion - They do not seek converts
(Hinduism, Judaism, Shintoism)