2. BRANDING ASSIGNMENT FA102A NANDI PIPER
Assignment Two, Research
“Three Genius Gadgets Improving
Lives in Poor Countries”
http://www.takepart.com/video/2014/11/20/3-items-make-life-easier-developing-countries
3. BRANDING ASSIGNMENT FA102A NANDI PIPER
Assignment Two, Research
- Basic needs such as clean water, transportation, and
electricity are not readily available to many of these
individuals
http://www.takepart.com/video/2014/11/20/3-items-make-life-easier-developing-countries
4. BRANDING ASSIGNMENT FA102A NANDI PIPER
Assignment Two, Research
- Innovation designed for wealthier markets isn’t
always possible due to less-affluent customers
http://hbswk.hbs.edu/item/what-developing-world-companies-teach-us-about-innovation
5. BRANDING ASSIGNMENT FA102A NANDI PIPER
Assignment Two, Research
- Practical innovation tools are best in production in
developing countries
http://hbswk.hbs.edu/item/what-developing-world-companies-teach-us-about-innovation
6. BRANDING ASSIGNMENT FA102A NANDI PIPER
Groundbreaking Solar-Powered
Water Cleaning Tank
Assignment Two, Future Product
- Collected from local water source
- Cleans water
- Reaches towards all local houses
8. BRANDING ASSIGNMENT FA102A NANDI PIPER
“We Are The World”
by USA For America
Assignment Three, Future Product
https://thenextweb.com/insider/2015/11/01/technological-innovation-for-the-third-world/#.tnw_sHZmqjkC
9. BRANDING ASSIGNMENT FA102A NANDI PIPER
THE TECHNOVELO TANK
Assignment Three, Future Product
Persona
Tone
Language
Purpose
warming
upsetting
helpful
natural
sincere
captivating
donate
awareness
informative
loving
doting
thoughtful