Generation alpha microsoft nancy nemes nov 2013 final

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Digital Darwinism and Generation Alpha. What can we learn from Darwin to help us meet and exceed the expectations of new generations on technology? How do touch devices change our brains? What does Generation Alpha want from technology?

Technology Business

α
Beyond Z:

Digital
Darwinism &

α Consumers
of Tomorrow

Presented By:

Nancy Nemes
CMO Consumer & Digital
Marketing

How to succeed
Consistent experience across devices

Lead to change

For success in
digital age, we need
to help young kids
lead the way.

1.5 Bn

people in the
world are using
Windows today.
Touch has strong
momentum.

We will
need to
create
waves.

Build a bridge between
Gen Z and Gen α.

Be good
ancestors.

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