Digital Marketing Learners Academy Mulund Notes.pdf

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Digital Marketing Learners
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Digital Marketing Notes
Educational Branch of Qelocity Technologies, Software
and Digital Marketing Company.
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Digital Marketing Learners Academy https://www.dmla.in/
Priyesh Joshi – 7021507157 Call to learn Digital Marketing Agency Style Page 2
Hello welcome to Digital Marketing Learners Academy (DMLA)-Digital Marketing training Institute.
What we are going to learn in this course.
1. What is Digital Marketing
2. What are websites
3. What are keywords
4. What is SEO,ON page, OFF page techniques and how to do SEO of a website
5. Wordpress SEO
6. Email marketing
7. Social Media Marketing Facebook, Google Business, Instagram, Twitter, Linkedin, Whatsapp
8. Making Google Ads, Facebook Ads, Instagram Ads, Linkedin Ads
9. Image and graphic creation tools
10. Video creation tool
11. Landing page creation
12. Google Webmasters
13. Google analytics
14. Online Reputation Management
15. Google Adsense
16. Youtube and Monetization
17. Webinar
18. Content writing
19. Certification program
20. Q&A session
What is Digital Marketing?
Digital marketing can be defined as marketing of product or services through use of digital medium like
Google ads, Facebook ads, Instagram Ads, SEO, Email marketing and more.
What are Websites?
Websites are your company presence in digital world of internet. In this competitive world most of
businesses are turning their presence online through website for future potential growth and thus
opening new channel of acquiring business which can increase revenue.
Websites are built on various platforms like Wordpress, Joomla, PHP, Html and more.
What are keywords
Keywords are the search terms which we want our website or blog to rank for in the search engine.
Keywords are the heart of the SEO or any digital marketing campaign on which we going to work for. Let
us look at an example of keyword.

We searched for keyword “mobile phones under 15000” and result are showing up which can be seen
below. Please do the exercise.
Here as an user we are searching for mobile phone but our budget is 15000 only so we searched for that
specific term and hence it can termed as a keyword.
Keywords types:
 Long tail Keyword
 Short tail keyword
Long tail keyword: This type of keywords can be easily ranked and are more likely to give conversions.
They are specific to user requirement. An example would “best mobile phone under 25000 in india”
You can see the result below. Please do the exercise.

Short tail keywords: This keywords are more generic in nature and takes time to rank. Let us look at an
example. We would search “Best Mobile phone”. Please do the exercise.
The result shown for the types would be different. The chance of making an sale is higher in case of long
tail as user is specific about the thing he wants to purchase alongwith budget whereas in case of short
tail it might be random search looking for information.
TIP: Whenever we start a SEO Campaign or Digital marketing Campaign go with Longtail keywords as it
would require less time and result will come up faster.

Tools to be used for Keyword research:
 Google Keyword planner
 https://keywordtool.io
 https://keywordseverywhere.com/
 http://keywordshitter.com/
 https://lsigraph.com/
 Ubersuggest and more
What is SEO, ON page, OFF page techniques and How to do SEO of a website?
SEO stands for Search Engine Optimization.
For understanding Search Engine Optimization we need to first understand what Search Engines are.
Search engines are programs built by companies like Google, Yahoo and Bing. They are directories which
hold data related to different websites or blog in there system with related information of different
niche.
The most popular search engine as we know is Google.
Let us dig deep into how Google works?
E.g. If we search for “Best mobile phone” we get following results as shown in the screenshot below:
Please do this exercise.

Here in the screen we can see results:
1. Results mention as sponsored are paid ads also called as Google ads.
2. Organic results which are not paid but are articles or websites which contain information related
to our search query are displayed below sponsored ads.
This organic result’s which are not paid comes under SEO or Search Engine optimization section of
Digital Marketing.
SEO Types:
1. Local SEO
2. SEO or Generic SEO
3. Images SEO
4. Video SEO
SEO can be done for websites, images and videos also.
TIP: A rule which is needed to be followed is to make good content. If your content is good and easily
readable Google will definitely rank it on 1st
page it is as simple as that.
Local SEO: It is done for business located locally.
e.g. Google search for “Ladies Salon in Mulund”. Please do the exercise.

In the above screen you can see results with Google maps showing result of the Salon located locally in
Mulund. This can help a prospective buyer to contact this salon and fix an appointment. These results
are achieved through local seo strategy. For that you need to register your business on Google my
business page and then Google would send an verification code to verify your business and link your
website or blog page to Google so whenever someone searches query similar to your service your
website or page can be visible. Recommended is to have a website or Facebook page to share content as
said earlier content is the king. So writing and sharing good content would definitely rank your page.
SEO or Generic SEO: For generic terms or keywords
SEO or Generic SEO is type of seo which takes time and effort. You have to build backlinks from high
domain authority websites and also your domain age defines the ranking. An example of a Generic SEO
would be searching for term “cars” here cars is a generic term or keyword. You can see the result below:
Please do the exercise:

Here you can see that we have typed in “cars” in our search console box. It is showing different results
like an article related to cars, Wikipedia page, videos, local car dealer’s information and more. Since it is
generic terms we can see that Google ads are not showing up as it is generic term and articles are giving
a user results related to cars.
Similar do the search for “new cars India” you will see results as seen below:

The result would include articles, ads and articles related to cars in India.
Images SEO: For images to be ranked
Images play an important role in SEO. Having good HD quality images is must. You need to have a good
image representation along with content to attract traffic to your website.
Always rename your images as your keywords or terms you want to rank for in the Google.
Search for term “Ladies watch” you can see the below result.

You can see in the above screen we can see ads as we as in Images section watches with high quality
picture and link attach to it redirecting to the seller website. If an user likes an image he or she is liking
to click on it and directed to your website and make an purchase which you what our motto is.

Video SEO: For Videos ranking
Video SEO is great technique if used properly can bring abundance of traffic to our website. Now a day’s
Google gives preference to YouTube videos. YouTube has greatest traffic on the internet after Google. It
is recommended to create a channel and upload videos on YouTube on regular basis. Always mention
your website and keywords in the video title and description so that it can be easily searched and
viewed upon. It is recommended to have short videos which are less than 10 mins duration with
interesting content related to your product or services.
Let us look at example. Here we will search for term “learn cake making”. We can see below result.

You can see the results above showing both local result and videos which can help us learn cake making.
SEO Parts:
SEO is divided into 2 parts:
 ON Page
 OFF Page
ON page is defined as changes done to website pages for optimization. ON page is very important, if you
do proper ON page SEO you have won 60% of SEO battle and definitely your website would rank higher
in search engine.
ON Page helps search engine understand what the website is and what it speaks about.
ON Page have 3 parameters:
 Title
 Description
 Keywords
Title: As name suggest it is title of the web page of your website. Each page should have different title
and always make use of your primary keyword in the title of your webpage. Let us look at an example.
Please do the exercise.

As you can see in the above screen. The company is into software development and has software named
as Fixed Asset Management software. Here in the page title they have used their keyword as “Fixed
Asset Management, Asset Tracking, Depreciation Software System in India”.
Title is to written this way in the header section of the webpage.
<title>Fixed Asset Management, Asset Tracking, Depreciation Software System in India</title>
The title clearly is visible and indicates the search engine that the page is about fixed asset software. In
the above case if someone searches for fixed asset management, fixed asset software India, fixed asset
depreciation India or any it will show this page as result as it answers the user query.
Tile length should be 55 to 60 characters. It should clearly specify your keywords in sentencing format.
Tip: Never stuff keywords in title section of your page, will never rank as it is considered spamming and
Google will penalize your website.
Description:
Description should always be unique and should contain keywords. Each page of website should have
different description. Ideal Description should contain 120 to 125 characters.
Let us look at an example. Please do the exercise:

Here in this screen we can see description written as ” India’s leading online fixed asset management
software company in Mumbai, India offer Cheque Printing, Gst Bill software, Fingerprint time
attendance machine at affordable prices”.
The description contains a combination of different keywords like fixed asset management software
Mumbai, india, cheque printing software Mumbai and other. But they are not stuffed but are written in
sentence format for user and search engine to easily understand when results appears on the page.
Description is to written this way in the header section of the webpage.
<meta name="description" content="India’s leading online fixed asset management software
company in Mumbai, India offer Cheque Printing, Gst Bill software, Fingerprint time attendance
machine at affordable prices." />
You can use different keywords in title and description of same page this helps in ranking same page for
different keywords.
Keywords: As we have learnt earlier about keywords research same keywords can be used for
mentioning keywords on a webpage.
Keyword density should not be more than 4%. Always use 5 to 7 keywords on a webpage.
Let us look at an example. Please do the exercise.

In the above screen we can see the keywords mention as "fixed asset management software, asset
tracking software, fixed asset tracking software’s, depreciation software" this are the keywords for
which this page ranks.
Tip: Google doesn’t give importance to keywords whereas other search engine like Yahoo, Bing etc still
consider keywords as one of the ranking factor.
NOTE:
Title: Limit 55 to 60 characters
Description: Limit 120 to 125 characters
Keywords density: Not to be more than 4% on a page
Mention only 5 to 7 keywords on a page for ideal SEO.
Google Webmasters:
Google Webmaster Tools is a free service that helps you evaluate and maintain your website's
performance in search results. Offered as a free service to anyone who owns a website, Google
Webmaster Tools (GWT) is a conduit of information from the largest search engine in the world to you,
offering insights into how it sees your website and helping you uncover issues that need fixing.
You do not need to use GWT for your website to appear in search results, but it can offer you valuable
information that can help with your marketing efforts.

How GWT can help monitor your website's performance
1. It verifies that Google can access the content on your website.
2. GWT makes it possible to submit new pages and posts for Google to crawl and remove content you
don't want search engine users to discover.
3. It helps you deliver and evaluate content that offers users a more visual experience.
4. You can maintain your website without disrupting its presence in search results.
5. It allows you to discover and eliminate malware or spam problems that may not be easily found
through other means.
How GWT helps you understand how Google search views your website
1. It tells you the most popular queries causing your website to appear in search results.
2. It tells you which queries are driving the most traffic.
3. You can see which websites are linking to yours.
4. You can evaluate how well your mobile website is performing for people searching on tablets and
phones.
Let us get started:
1. Go to google and type webmasters
2. Put in your gmail email id and password
3. You will see an page similar to below page:
Here click on add property to add your website. You can add multiple websites using same webmasters
tool. E.g. You can see www.qelocityindia.com is added already.

4. Click on the website it will direct you inside the website here you can view status, no of clicks,
submitted url’s and indexed url’s statistics
5. Click on the menu of crawl and select Fetch as Google and submit all pages of websites
6. Here you can check your robots.txt, sitemap file status

7. Add and test sitemaps so that bots can come to your website and scan for information
8. We can share and understand about visitor to our website
9. We can also check about any security issues
10. You can also get an indepth analysis of your website’s performance on search engine.

Robots.txt file creation:
A robots.txt file is a file at the root of your site that indicates those parts of your site you don’t want
accessed by search engine crawlers. The file uses the Robots Exclusion Standard, which is a protocol
with a small set of commands that can be used to indicate access to your site by section and by specific
kinds of web crawlers (such as mobile crawlers vs desktop crawlers).
Sample robot.txt
A robots.txt file consists of one or more rules. Each rule blocks (or or allows) access for a given crawler
to a specified file path in that website.
Here is a simple robots.txt file with two rules, explained below:
User-agent: *
Allow: /
Disallow:/___________(write webpage url which is not to be searched)
Always name the file as robots.txt and use a text document. It needs to be uploaded to your web server
where website pages are uploaded for hosting.
Open a text file and copy the above code and paste it and save the file as robots.txt.
Please check robots.txt file for any website.
e.g. http://qelocityindia.com/robots.txt. Please do the exercise.

Sitemaps:
A sitemap is a file where you can list the web pages of your site to tell Google and other search engines
about the organization of your site content. Search engine web crawlers like Googlebot read this file to
more intelligently crawl your site.
Also, your sitemap can provide valuable metadata associated with the pages you list in that sitemap:
Metadata is information about a webpage, such as when the page was last updated, how often the page
is changed, and the importance of the page relative to other URLs in the site.
You can use a sitemap to provide Google with metadata about specific types of content on your pages,
including video and image content. For example, you can give Google the information about video and
image content:
 A sitemap video entry can specify the video running time, category, and age appropriateness
rating.
 A sitemap image entry can include the image subject matter, type, and license.
Sitemaps are created to let search engines know about all pages of our website.
Website for creating sitemaps: https://www.xml-sitemaps.com/
Just follow guidelines given on the website and your sitemaps would be created.
Create sitemap and submit it in Google search console.

Tip: Whenever new page or blog is written on website create sitemap and submit updated file to search
console.
Additional Information:
 Content should be unique
 400 words at least on each page minimum
 Make use of keywords in content
 No. of keywords should not be more than 3% in total content
 Use keywords in title, description and urls
 Rename Images with keywords
 Rename videos with keywords
 Create Google business page
 Create Business page on Facebook, LinkedIn, Twitter
 Use social media icons on websites
 Make mobile friendly websites
 Don’t do keyword stuffing
 Update and write regular blog post on your website with fresh content
 Google loves new and readable content
 FTP: File transfer Protocol ,software is to be used for uploading your website files to hosting
company’s server
 Robots.txt file is to be uploaded to web hosting servers
 Create sitemap.xml file
 Submit your website or new page to search engine through webmasters
 Use keyword planner tool for keyword research
OFF Page
OFF page is another important factor in seo of a website. OFF page seo can be termed as building links
to your website from external factors. There are various techniques which we need to learn to do an off
page seo. Lets dive into the off page seo.
Note: Start OFF page activities only after completing ON page.
Technique 1: Directory Submission
Directories are websites were you can submit your website. They are collection of different websites.
Similar to yellow pages in old days when we use to search for information related to business by
referring yellow pages. Google
 Put keywords in title of directory
 Enter description in the description box related to your website
 Make directory submission in related directories recommended
 10-15 per month is ideal scenario

Let look at an example of to do a directory submission. The below mention website is a technology
related directory.
http://www.marketinginternetdirectory.com/
Click on submit link from menu. Select free or paid as you as per requirement.

Enter title, description and keywords. (Use same as on your website). Select proper category and
submit. Done, it as simple as that and you has earned a back link for your website. You will receive an
email confirmation.

Technique 2: Article Submission
Article submission plays vital role in seo. You need to create and submit unique articles on different
article submission websites.
 Use targeted keyword in your content
 Give proper title and description
 Make sure article is unique and not copy pasted
 Google doesn’t rank pages with duplicate content
 500 minimum words in article
 Use less than 4% density of keyword
 Don’t write ugly
 Write for users and not search engine
 No grammatical or spelling mistake to be made in article
 Create a blog page in website and post articles on it
 Share article on social media pages
 2 articles per month to be written
 Share it on different article sharing websites
Below are mentioned few such website with high page rank:
 www.ezineartcles.com
 www.artclebiz.com
 www.artclehsare.com

Please select appropriate category for you article and submit. You can google and find more such
websites and share your content on this website. After moderation by the website admin your articles
would be visible to readers and this will benefit your seo and websites ranking.
Technique 3: Social Bookmarking
Social bookmarking is a centralized online service which allows users to add, annotate, edit, and share
bookmarks of web documents. Basically social bookmarking is the website where you can share the
WebPages which interest you and can be found easily by people having similar interest.
Below mention are some of the social bookmarking sites:
1. DIgg.com
2. Reddit.com
3. Bizsugar
4. Pinterest
5. Stumbleupon
You can google for more such sites.
 40-50 social bookmarking submission per week is ideal scenario
 Submit internal pages separately
 Mention title and description similar to webpage
 Make interesting blogs
 Share content with images with keywords as name of image
Here in screenshot we will submit a link to dig.com. Please visit Digg.com and in bottom click submit a
link and submit your webpage or blog link. It is as simple as that.

Social bookmarking is one of the simplest and easiest way to build a genuine good quality backlinks.
Technique 4: Press Release
The next important technique is press release. Press release is way of communicating about new news,
product launch or services. Press release websites allow you to submit your press release details which
can be interesting for user. Google loves new content so do press release.
 Company news or new announcement to be posted about business
 Use keywords in press release content
 3-4 per month sounds great
 Share your website in the link
Example press release website:
 https://onlineprnews.com/
 https://www.openpr.com/
 https://newsbox.com/
Some of sites are paid, You can submit your PR news on free websites as well. Google for more such PR
related websites
An example has been shown in below screenshots:

You need to create an account and submit your company news or announcement on the website.

Technique 5: Forum Submission
Forum Submission is also called as Question & Answer Submission. Most important SEO factor in today’s
SEO world. Replying to a question asked can get good amount of traffic as user might click on your link.
As Google is a search engine it does the same, answer queries. So built Q & A related to your product or
services on Q & A websites.
 4-5 Q & A per month
 Reply to queries asked
 Submit your website link
 Use keywords
 Answer on relevant questions related to your niche
Example of forum submission
 Quora
 Yahoo
 Facebook groups
 Google
For more such website please google and do the needful.
Let us look at an example. We will visit Quora.com
Here we searched for “fixed asset software india”. You can see an answer been submitted on Quora
related to the search query and google is showing that as search result.

You can see that query has been answered by 2 person and so an prospective buyer would read it and
visit the website of that vendor. This CTR (Click through rate) would increase SEO rank or page rank of
the website in google and it would rank this website higher.
Technique 6: Slide Sharing
Slide sharing is a technique where you share your PPT slides on the slide sharing websites. It is good way
to communication. Slides can give a brief about your product or services to user and more likely that he
would visit your website for more information.
 Share your slides on 2-3 website per month
 Use keywords in title of slide
 Mention description with link on slide sharing website
 Make slides crisp and readable
Example of an slide sharing website
 https://www.slideshare.net/
 http://issuu.com/
 http://www.scribd.com/
 https://www.2shared.com/
Google for more such slide sharing website. Let us look at an example, we will viist slideshare and will
see the ppt or slide sharing process.

Visit slideshare.net, create an user id and password for login and submit your ppt that’s it and you earn
an great backlinks.
Technique 7: Video Sharing
Next technique is Video sharing. Research shows that videos are the best medium to communicate. So
create a business video is must. The video needs to mention but your product, company and services.
 Submit your video on 1-2 websites per month
 Use keyword
 Create great content based video
 Keep video length is 3-4 mins max
 Share your website link the description section
Example of video sharing websites
 Youtube
 Vimeo
 Dailymotion
 Facebook
Please google for more such websites. Let us look at an example. Let us visit youtube, the most popular
video sharing website.

Log into youtube account using gmail and create a page and upload your videos.
Mention keywords in the description section and also submit your webpage. Its easy na.

Technique 8: Social Media Sharing
 Social Media sharing is technique where we would post contain about our product or service
and share it on different forums, groups and platforms
 Recommended to add social media icons in footer section of website so that a visitor on the
website can visit our social media pages
 Make business profile pages on this websites and share contain under the business name
 Use paid Ads for awareness as well do organic reach by adding content which can go viral
 Make use of keywords in content
 Use # tags with trending keywords and share content
 E.g. India wining cricket world cup, #winnersCWCIndia
 Make post and share which are trendy
 Make use of images with your company information
 Google loves this technique
 You can get more visitor and traffic
 Make 3 post weekly on any of the social media platform
 Don’t copy and paste content be original

Technique 9: Web 2.0 submission
Web 2.0 in SEO refers to World Wide Web, it emphasizes user-generated content. Web 2.0 is Activity of
Off page SEO. It is use to create backlinks of websites. Web 2.0 are publisher type sites that allow its
users to create their pages with a unique URL
Web 2.0 submission is technique where you create an image of your website. You just need to post
content on this website similar to your WebPages.
Points to remember
 Create a website with same as your company name and domain name
 Use keywords in title, description and content
 Make contact page and social media icons
 Post regularly ideally once a week
 Make links to your website in content section
Example sites for web 2.0 submission
 https://wordpress.com/
 https://www.wix.com
 http://www.rediff.com/
 https://www.blogger.com/
 https://www.blog.google/
Google for much more similar website’s.

Example is shown below, were an article is shared on the blogger website similar to website blog page
and link to website.
Technique 10: Guest Blog postings
“Guest posting” means writing and publishing an article on someone else's website or blog. It's a great
way to connect with new readers and get your name out.
 Create great and unique content
 Select blogs related to your domain
 Do 2-3 guest blog post per month
 Use keywords
 Title and description must contain keywords
 Link back to website
 Contact administrator of blog post website
Example of websites:
 https://yourstory.com/
 https://readwrite.com/
 http://www.iamwire.com/submit-guest-post
 https://moz.com/posts/ugc_guidelines
Google for much more similar website’s.

Please visit https://www.techwyse.com/write-for-us/. Here you can see they accept guest blogs.
Other Techniques which can also be used are:
 Blog commenting
 Pdf submission
 Infographics sharing
Now a days google doesn’t give much importance to no of backlinks as earlier case in new penguin
algorithm updates, the quality of links and content is of paramount for ranking higher.
Wordpress SEO:
In mastering SEO game, we will learn techniques to do wordpress website SEO. Wordpress as we all
know is an CMS content management system. We can build websites using wordpress. World’s most of
the big corporate websites are built on wordpress as it is easy to manage and monitor. For our class we
would use a SEO plug-in called “ALL IN ONE SEO”.
Prior to doing Wordpress SEO we would do all following things:
 Keyword research
 Create title, description and keyword for each page
 Rename images with keywords
 Submit to google webmasters (Learnt in class)
 Setup google analytics account

Steps to do Wordpress SEO using ALL IN ONE SEO plugin:
 Login to your wordpress website
 Install the plugin
 Activate it
 Put code of webmasters in google webmasters and google analytics code box
 XML sitemap creation
 Creating robots.txt
 Put keywords, title and description on each page on website
 Submit robot and sitemap to google
That’s it a done. Your wordpress site SEO has started. The above mentioned ON Page SEO steps are to
be done prior to OFF Page SEO.

Email Marketing:
Email marketing as the name suggest is marketing through emails. You can send one on one to your
prospective clients, but that would be time consuming. So to overcome such discrepancies we can make
use of different email marketing tools to send details about our products or services.
Lot of email marketing tools are available in market. But we recommend using “Mailchimp” which
comes as free and paid version.
Please visit: https://mailchimp.com/
Create a username and password. Login into your mail chimp account.
Here you would get access to their design tools which can be used for designing email templates. You
can set campaigns. Upload your prospective clients whom you want to send details.
Click on create for designing your email template

One can create landing pages, postcard, Signup form, ads and more.
Let us click on email and we can see an page. Give your campaign a name.
You can see a dashboard with your email campaign name and all other campaign created till date.

You can add recipient, from, subject and brief content
You can click on design email and select the option as required in the next screen.

Example is shown below:

After dsign and preview send the email to all your prospects in one go and in reports you can see details
of opening of email and export data to excel.
How simple that was.

Image and graphic creation tools
Images are the most readable and searchable content on the internet. If you write 1000 words on page
and same information you create as an image, definitely people would be more interested in the image
rather than reading the content. Images play important role in Digital Marketing. For seo or smo we as a
digital marketer need to focus our campaign around images. We can use software’s like Photoshop or
Corel draw which can create beautiful images with great graphics and background. But this is expensive
option and cost more.So alternative’s, we can use below mention websites to create images and social
media post:
 Canva
 Pixabay
 Pixlr
 GIMP
This website and software’s are free to use. You can customize your images and add text and graphics as
per requirement. We will learn about Canva in the classroom.
Please visit: https://www.canva.com/en_in/
Select your niche and login using gmail. Start designing.
 Logos
 Facebook Post, Cover
 Instagram Post, Cover
 Infographic, Youtube channel art and more..

Social Media Marketing Facebook, Google, Instagram, Twitter, Linkedin, Whatsapp
Social Media Marketing or SMM is the core of digital marketing. In today’s age of internet everyone has
a Smartphone and internet connection. We have accounts on social media platforms like Facebook,
Twitter, Instagram, Whatsapp. These social media platforms have become part of our daily life to stay
connected with family and friends. But another advantage these mediums provide is creating awareness
about our business as well. We will learn how to use these platforms for business purpose. So let us get
started.
Topic 1: Whatsapp
Whatsapp you read write. Whatsapp can be used for business purpose as well.
Please visit: https://www.whatsapp.com/business
Whatsapp recently has launched its new app for business only. Though we can make use our normal
whatsapp for replying and interacting with our customers. So let us deep dive into whatsapp business.
Features of Whatsapp Business
 WhatsApp Business enables you to have a business presence on WhatsApp,
communicate more efficiently with your customers, and help you grow your business.
 If you have separate business and personal phone numbers, you can have both
WhatsApp Business and WhatsApp Messenger installed on the same phone, and
register them with different numbers.
 In addition to the features available in WhatsApp Messenger, WhatsApp Business
includes:
• BUSINESS PROFILE: Create a profile for your business to help your customers
find valuable information — like your website, location, or contact information.
• BUSINESS MESSAGING TOOLS: Be more responsive to your customers by using
Away messages to indicate that you're away.
• LANDLINE/FIXED NUMBER SUPPORT: You can use WhatsApp Business with a
landline (or fixed) phone number and your customers can message you on that
number. During verification, select the “Call me” option to receive the code over
a phone call.
• RUN BOTH WHATSAPP MESSENGER AND WHATSAPP BUSINESS: You can use
both WhatsApp Business and WhatsApp Messenger on the same phone, but
each app must have its own unique phone number.

• WHATSAPP WEB: You can more efficiently respond to your customers right from
your computer's browser.
 WhatsApp Business is built on top of WhatsApp Messenger and includes all the features
that you rely on, such as the ability to send multimedia, free calls*, free international
messaging*, group chat, offline messages, and much more.
Step involved in setting Whatsapp Business
 Download Whatsapp Business app
 Enter your business name
 Put address and set map
 Define business category
 Enter office timing
 Enter website address
 All your contact in phone are automatically available for chat
 Go to business setting setup auto away reply, quick response, greeting message
Note: We will do an live example in the class.
Topic 2: Twitter
We all have heard about twitter. It is social media platform for sharing your opinion, ideas, and thoughts
with your followers. You can also follow people having twitter accounts. Twitter is wildly used by
Celebrities to share news, photo, and place an opinion on a trending topic. So let us get started.
Please visit: https://twitter.com
Register for an account and signup. Happy twittering.

This is home page of your account. You can also use twitter app. You can upload a cover photo,
background and other details for your account or you can also set a company account as well.
Just click follow button below to start following people, for whom you want to be notify when they
tweet.
You can get started with tweet by simply typing in text and using trending hastag#.

You can add moments which means you can share news with people like a story. You can instant reply
to people how reply to your tweet. Sponsored Ads can also be run on twitter platform.
How to promote tweet using Twitter:
Select the tweet you want to promote, choose country and time zone, Enter payment information and
done. Your tweet would show up on the interested audience wall as sponsored. Example: Oppo Adv.

Please visit: https://business.twitter.com/en/solutions/twitter-ads.html
Guidelines for Twitter Ads:
 People all around the world use Twitter Ads to showcase their projects, profiles, and businesses
— or just to get a few more ♥s and followers.
 Now that you’ve told us what country and time zone you normally Tweet from, take a look at
the next steps to amplifying your voice on Twitter.
 Pick an objective
 Select a campaign type that fits with your main goal. If you have several goals, don’t worry. You
can always add different campaign types later. See our most popular campaign types for more
information.
 Create a campaign
 The campaign creation form has four sections. Here’s our breakdown of what’s important on
the campaign creation form.
 Add a payment method
 You can use a credit or debit card, and Twitter will never go over the budget you set. For more
specifics, check out our Twitter Ads billing basics.
 Save and launch!
 We recommend running your first campaign for at least one week. But you can do plenty of
tweaking along the way. See our guide for how to optimize your campaign, and see
improvements with each adjustment.
 Get started
Once you have promoted your tweets you can see their performance in analytics page. Twitter is less
popular with masses as compared to Facebook Ads, Google Ads, and Instagram Ads.
Topic 3: Linkedin
Linkedin as name suggest is basically linking with multiple people. Linkedin is a widely used B2B platform
used by companies and executives to enlarge corporate network. A professional can create a Linkedin
profile for one self as well as an organization can also create its identity in business world using Linkedin
platform. So let us get started with Linkedin.
Please visit: https://www.linkedin.com

Login or signup for your account. Create your profile page. Add in your information, interest, school or
college information, professional experience and start getting connected.
Create your Company’s or client’s page on Linkedin mentioning in brief about the business, a must for
any business to have a Linkedin page.
Click on create a Company page and get started.

 One can join different likable interest group on Linkedin to gain more industrial Knowledge
 Share your knowledge in this groups, it is great way to get connected and promote products and
services for free
 Company can post jobs and also recruit potential candidate

Linkedin Ads: https://business.linkedin.com/marketing-solutions/ads
 Click create ad
 Create account
 Add company page or website url
 Create a campaign and fill the required information and get started.
Topic 4: Instagram
Our next topic of discussion is Instagram. We all love to click and share pictures right. Instagram is a
platform which allows us to do so. Share pictures.
Please visit: https://www.instagram.com/
You can either create a new account by signing up or use your Facebook account to get started using
Instagram.
Note: Instagram is best B2C platform and great for local business promotion. Use # as needed
e.g. #mumbai #iphone #mulund

You can follow your friends or celebrities on Instagram and get instant updates about their new picture
on Instagram. Similarly people following you can get updates regarding your activity once you upload a
picture. Similar to personal accounts we can create company accounts and share images related to our
business on Instagram and increase brand awareness.
Please make use of relevant hastag# as they help your post engagement easy.
You can share your Instagram story.

Instagram Ads
Please visit: https://business.instagram.com/
Click on create Ad and get started
Similar to Facebook Ads it will be created using Facebook Ad manager. Instagram and Facebook are
shared platform ads run in both platform together. Please visit this link to learn more:
https://www.facebook.com/business/help/1603906456518352
You can also promote your content using mobile phone.
 First convert your account into business account
 Add Category
 Select subcategory
 Create audience
 Select budget
 Put into payment option
 Ready set and go
 After verification and approval your Instagram ad would be live

Topic 5: Facebook
Facebook we all love is great platform. Today it is difficult to find someone not having a Facebook
account. It is one of the most used social media platform. Been a digital marketer, one has to master
Facebook. So let us get started. Here we would learn to make a business page, add content, Facebook
ads and more.
Facebook Business Page:
 Login into your Facebook account
 Click on Create select page and select category
 Then add profile picture, cover photo and give an name
 Fill in information like business name, address, website, phone no
 Add call to action button
 E.g. shown of our page learn seo and social media
 Create post
 You can add products and services which your provide
 Upload videos to your page
 Images can be added to page
 Invitation to like can be sent to friends
 We can pin the post to top
Note: You will learn more in class with live session

Facebook Ads:
In this section we would learn about how to create and run Facebook Ads. So let us get started.
 Click on create and select ads
 Select your objective for the ads

Here we have selected our objective as lead generation, one need to select the objective on
basis of goal for using ads. E.g. If you want to raise awareness you can select Brand awareness
ad objective of ads. So understand the business and accordingly select the objective.
Name the campaign as you like or leave default.

 Set budget as per needed and how much you want to spend
After doing the appropriate slection click setup account and select the currency, country, time
zone and click continue

Here in this screen we can select the page, catalogue, audience, age, gender and more
After click continues you can select ad format, enter headlines, images, create videos and more.
Before submission you can preview your ad, also you can add a instant form.

Facebook would review your ad and if seems fit it will be published. You can make payment using Credit
Card, Debit Card, Paytm and Netbanking.
That’s it we are done with Facebook Ads and Facebook as marketing platform.

Youtube:
Youtube as we all know is biggest search engine platform after Google. One can create an channel eaily
on youtube using his gmail. Once done select option of uploading a video which is externally made or
you can go live. As digital marketer it is necessary to know that people love watching videos and it can
bring loads of traffic. One can start his own channel and monetize the same and earn money from
youtube. One can highlight and can do a detailed video of product and services, mention title,
description and putting link to the website, this tatic can be helpful in SEO as well. So let us get started
by looking at below screen and we learn more in live class.
Youtube Monetization:
One can earn using Youtube videos and monetize them. If you have good amount of followers and share
uniquely shared content you can make money through your videos and earn good amount.
Upload your video, go to video manager, select the video and select action to ads and done.
Youtube Guidelines for earning money:
“On January 16, 2018, we announced new eligibility requirements for the YouTube Partner Program.
Once a channel reaches 4,000 watch hours in the previous 12 months and 1,000 subscribers it will be
reviewed to join the program.”
https://youtube-creators.googleblog.com/2018/01/additional-changes-to-youtube-partner.html

Google Adsense:
Google Adsense is way to earn money through google ads. In simple words you allow google to display
its ads on your website and in turn you get paid for the same in case of visitor clicking on ads.
Please visit: https://www.google.com/adsense/new/accept-agreement?authuser=0
https://www.youtube.com/user/InsideAdSense
 You need website or blog
 Put good content
 Get traffic
 Don’t mislead
 Once you have high traffic and google feels your webpage is good and follows guidelines your
account would be approved
 This it and now feel in the additional information in google adsense account
 Happy earning
Online Reputation Management
 Online Reputation Management is a way to hide bad reviews or negative reviews about your
website or blog from 1st
page of google
 It will move your bad comments or reviews to 2nd
or 3rd
pages
 Write good content and reviews about product and services
 Ask others to do so
Online Reputation Management (ORM) in 5 steps
 Google yourself and set up Google alerts https://www.google.co.in/alerts
 Respond to reviews and generate more positive reviews
 Build your online presence
 Content Marketing Strategy
 Track and analyse results
 Ask clients to rate and share their experiences of working with you
 Ask for review on justdial, indiamart, website, comments on blog

Webinar:
Webinars are great way to demonstrate and engage multiply people located in different locations at
same time. There are many readily available tools which can help us to organize a webinar. We can
sign up for them, they are mostly paid. We need to send invites to prospective customers and once
they join in we can setup an live demo and can close an sale.
Free Tools for webinar:
1. FreeConferenceCall.com
2. Zoom
3. UberConference
4. Skype
5. join.me
6. Apache OpenMeetings
7. InstaWebinar

Content writing:
Content writing is a must skill to have. Digital marketer needs to be good writer. But question arises how
can, I improve my skills.
Steps to do content writing
 Be creative
 Read
 Write for audience
 Write 1000 words article
 Use simple plain English
 Make use of keywords into your content
 Practice
 Follow other bloggers
 Don’t be repetitive
 Avoid grammatical
 Proofread
 Understand product or business before content writing
 Use short paragraphs – four sentences max
 Use short sentences – twelve on average
 Skip unnecessary words
 Avoid jargon
 Avoid the passive tense
 Avoid needless repetition
 Address your web visitors directly—use the word you
 Shorten your text
Google Ad words:
In this chapter we are going to learn in depth about Google Ads or Adwords. Google earns maximum
revenue from ads which it displays on its webpages as well as its partners website. So let us get started.
Please visit: https://ads.google.com/
You need to sign into the google ads account using a valid gmail id.

Once you click on sign in you will be directly redirected to a Google ads account page.
Once you login you would see a screen similar to below:
Right, we are not running any campaigns using this account. So let us get started.
Step1: Keyword research

Google Ads have inbuilt keyword planner tool, even though one can make us for paid and other tools
explained earlier like ubersuggest, keyword.io etc it is recommended to use keyword planner tool as it
gives you an approximate idea about volume, PPC (Price per click) and more.
Step 2: Select keywords and make a note of them on basis of analysis done from keyword planner tool

Step 3: Create a Campaign. In adwords you can one campaign with multiple ad groups with different
keyword combination
Step 4: After pressing click on Campaign. Select goal to run Google Ads.
Step 5: Select Campaign type

Step 6: Selecting the way through which people can reach you
Step 7: Name your campaign
Step 8: Selecting Target Location, Bid, Language and others as per requirement

Step 9: Enter sitelinks
Create sitelink extensions. Sitelinks can take people to specific pages on your site—your store hours, a
specific product, or more. When someone clicks or taps on your links, they skip right to what they want
to know or buy.
Step 10: Enter Call Extension

Callout extensions can be used with other ad formats, like sitelinks, and are created,
scheduled and managed within the Ad Extensions tab.
Step 11: Adding keywords
Step 12: Create Headlines and Enter description

Once you finish your data entering like Headlines and Description google ads would show up an preview
how your ad would look on desktop, mobile and channel partner network. Enter billing information and
done. You ad is ready and will start displaying in sometime.
Certification program
 Google Adwords Certification
https://landing.google.com/academyforads/#?modal_active=none
 Facebook Ads Certification
https://www.facebook.com/business/learn/certification
 Youtube Certification
https://creatoracademy.youtube.com/page/certified-landing
The above mention websites has all the information needed for getting certifications.
Do I need to be certified?
Ans: Is not necessary but it helps to gain reputation and knowledge
Are this certifications free?
Ans: Google Certification are free, Facebook is paid

Is there a validity period?
Ans: Yes they are valid for 1 year
If you have any further question please get in touch with us regarding any of the topic we would be
more than happy to help. We wish you all the best in your digital marketer journey.
Regards.
Contact Priyesh Joshi 7021507157/9819189777 for any queries.
Thanks

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