This week's topic dived into marketing. We specifically discussed Direct Mail, RVM, Cold and Calling and Email Marketing with it's relationship to real estate investing.

1. Nakul Kongovi | Nakul@realtysimplifiedllc.com | 949 295 5308

2. Nakul Kongovi
© Realty Simplified,
LLC
About Me
• Name is Nakul Kongovi
• Been in Real Estate since 2013
• Specialize in large budget
renovations in Single Family/Multi
Family – wholesaling & rehabbing.
• Fun Fact: I like to Sail & training for a
marathon.

3. © Realty Simplified,
LLC
About
Me• Name is Joe Neri
• Married with 2 kids
• Been in Real Estate since
2012
• Specialize in Pre-
Foreclosure
• Started Up Planning Edge

4. Weekly Marketing Routine
© Realty Simplified,
LLC

5. Who is your Target
Market?
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LLC
What kind of people do you want to work
with?

6. Ideal Target
Market
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LLC
IDEAL Characteristics
 Business Professional
 Business Savvy
 Unemotional about investments
 Easy to work with
 Lives out of State
 Educated
 Age 50+ Years Old
People going through a life
event, typically want to sell
because of:
1) Estate of Probate Property
2) Facing Foreclosure
3) Divorce
4) Tenants
5) Hoarder House
6) Deal Crashed / Need To Sell
Fast
7) Unfinanceable Property
8) Short Sale
9) Structural Issue
10)Inheritance
11)Environmental Issue
12)Needs Major Repair or Updating
13)Tax Liens

7. What is you Target
Property?
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LLC
What kind of homes do you want to
buy?

8. Ideal Target
Properties
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LLC
Foreclosu
re
Structural Issues Environmental Issues
Needs Major Repair or Updating

9. Physical Property Description
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LLC
Properties that sell for a discount:
1) Ownership history > 10 years
2) Out of State Owner
3) Code Violations
4) Year Built < 1990

10. Marketing Methods
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LLC

11. © Realty Simplified,
LLC
Summary
• Marketing Strategies
• Strategy Application
• Workflow – Putting it all together

12. © Realty Simplified,
LLC
Marketing
Tools
• Direct Mail
• Cold Calling
• Email
• RVM – Ringless Voicemail

13. © Realty Simplified,
LLC
Marketing
Tools
Direct Mail
List Providers
• www.listsource.com
• www.alescodata.com
• www.usleadslist.com
• www.usprobatelist.com
• www.yellowletters.com
• www.realeflow.com
• www.foreclosedhouston.com

14. © Realty Simplified,
LLC

15. © Realty Simplified,
LLC
Marketing
Tools
Cold CallingList Providers
• www.listsource.com
• www.alescodata.com
• www.usleadslist.com
• www.usprobatelist.com
• www.yellowletters.com
• www.realeflow.com
• www.foreclosedhouston.com

16. © Realty Simplified,
LLC
Marketing
Tools
E-mail
List Providers
• www.listsource.com
• www.alescodata.com
• www.usleadslist.com
• www.usprobatelist.com
• www.foreclosedhouston.com
• www.realeflow.com

17. © Realty Simplified,
LLC
Marketing
Tools
RVM – Ringless Voicemail
List Providers
• www.listsource.com
• www.alescodata.com
• www.usleadslist.com
• www.usprobatelist.com
• www.yellowletters.com
• www.realeflow.com
• www.foreclosedhouston.com

18. © Realty Simplified,
LLC
Putting It All Together –
Workflow

19. Set Goals – Determine your Budget and
Time
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LLC
Once a goal is set, determine the
amount of time and/or money you
are willing to spend in order to reach
those goals.
Based on your availability and
financial resources, you can
understand what is the best strategy
to accomplish your goals.

20. Marketing Tracking
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LLC
Create a spreadsheet
to measure how
effective your
marketing strategy is.
This will help you keep
track of the campaign
and what is or is not
working.
Be as detailed
as possible to
track your
progress:
1. Dates
2. Time spent
3. Number of
Calls/Letters
4. Follow Ups
5. Leads
Generated
6. Appointment
s Made
7. Deals closed
8. Cost & ROI