Lela Presentation


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Systems Thinking, why List with Lela Ashkarian, Real Estate Consultant, Living in Florida Keys

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Lela Presentation

  1. 1. Lilas “Lela” Ashkarian, P.A. CRS, e-PRO, GRI /Author Your Real Estate RainMaker For LifeSCHMITTREAL ESTATE CO.
  2. 2. A LITTLE MORE ABOUT THE WoW YOU REALTOR… • Lela is a High-Tech maven. She is a consistent top Producer and a specialist in Luxury Homes and she has sold more than $100 Million since entering the real estate business in 1997. • Lela’s website www.MyHomesintheKeys.com is promoted across the Internet on real estate websites like NUMBER1EXPERT.COM, 123MOVERS.com,Lilas “Lela” Ashkarian, P.A. Immobel.com, IRED.com, RealEstateABC.com, CRS, e-PRO, GRI /Author Homes.com, HarmonHomes.com, Trulia.com, and manyYour Real Estate RainMaker For Life more. • Lela has achieved many milestones and designations of which include Certified Residential Specialist (CRS), e-PRO; Graduate of REALTOR ® Institute (GRI), NUMBER1EXPERT, is a member of the Coldwell Banker ® International Diamond Society and has been a member of CBSREC’s Elite Agent Circle since its inception in 2007.
  3. 3. My Mission Statement is focused on “Whats In It for You“. In harmony with this purpose, I provide a smooth, understandable, and stress free experience when buying or selling your home. I treat all my clients the way I would like to be treated. I listen to each person with a true desire to understand their wants and needs. I offer exceptional service and respect and provide a proven marketing plan that solves the customer’s problem of selling their property. I do what is right, not what is easy by working every day to focuson your goals. I fully explain all of your options in every situation, which gives you knowledge to make informed decisions. - Lela
  4. 4. WEBSITE:One of the areas that set our Team apart from the competition is ourcommitment to technology. Lela created a dynamic website to servicepeople wanting real estate information.Visit www.floridakeysproperties.net or www.FloridaKeysLocation.com,www.MyHomesInTheKeys.com to view: Entire MLS Listings, Whats New,Loan Qualifier, E-mail Access to us 24 hours/day, Free Reports, FreeProperty Analysis and much more…INTERNET:www.coldwellbanker.com,www.floridakeysproperties.net, www.florida-keys-realestate.com, www.MyFloridaKeysRealEstate.com,www.lelahomefinder.com , realtor.com, www.FloridaKeysLocation.com,www.MyHomesInTheKeys.com www.relibrary.com, www.yahoo.com,www.homeseekers.com ,and many more.
  5. 5. INTERNET:Your home will be included on the above-mentioned websites and 143 magazinesnationwide.PRINT ADS:Coldwell Banker Schmitt Real Estate Co is committed to providing a wide variety ofprint advertising available through fine publications. Placement of print ads willbe determined after careful consideration of your target market. • duPont Registry Magazine • Unique Homes Magazine, includes special Coldwell Banker Previews section • Homes & Land Magazine: Every month on racks countywide • Real Estate Guide: Every month on racks countywide • Real Estate Book: Every month on racks countywide • Keynoter: Every Wednesday and Saturday (Keys-wide circulation) • Free Press: Every Week • Coldwell Banker Previews Virtual Tour • Hot Marketer via Mass Email Out to Targeted Buyers
  6. 6. Lela’s Experience & ExpertiseAt Work For You• Lela is The number Five in the Entire Florida Coldwell Banker agents. She is the Listing, Selling, Marketing, Promoting and handling all her customers, clients needs. She answers all her phone calls and emails promptly. Sales Leader for 2008 for Marathon and Middle Keys Region. Lela is ranked In the top 3% Designated and Certified Internet Professional e-PRO, Certified Residential Specialist (CRS) and Graduate Institute of Realtor (GRI). Buyers Agent representation. Author, The Crossing, Visit her website and know more about her and her dedication in life and business. Make the rest of your life the best of your life. Call Lela Today 305-289-6492 private line, her cell 305-395-0814. Her blackberry is on from 7a.m.EST till 11:p.m. EST• 2008 Top Producing Agent For CBSREC Marathon office• Lela is ranked In the top 3% Designated and Certified Internet Professional e-PRO, Certified Residential Specialist (CRS) and Graduate Institute of Realtor (GRI). Buyers Agent representation• There Is An 87% Better Chance To Purchase Or Sell Your Property With Lela Over Any Other Company - Learn More!• Look no further when searching for the right real estate agent. I have proven results that can make all of your real estate endeavors lucrative and stress-free. I am confident you wont be disappointed. Heres the top 10 proven reasons why I am a top expert who can make this sale the best one yet!• 1. As a result of direct, prompt and highly techno savvy communications skills you have an 87% chance of selling your home in the Florida Keys• As a result of my guaranteed customer service 90% of my business comes from my past customers and clients• I am the Realtor in Monroe County Florida Keys who sells 87% of her listings on the Internet.• Two out of every five of my customers are referred to me• My passion for Real estate results in 80% of repeat business
  7. 7. Lela’s Experience & ExpertiseAt Work For You (Cont.)• As a Member of the Elite Circle with Coldwell Banker Schmitt Real Estate, I work with the top 25 Agents Keys Wide• We are relied upon by all local information resources. Our company market knowledge puts us in the #1 position as your best resource in the Keys.Expertise:• Specializing in waterfront, oceanfront, beachfront, canal front properties in Duck Key, Grassy Key, Coco Plum, Key Colony Beach. Marathon, Cudjoe, Key West• Buyers will have full access to ALL homes available on the Marathon, Duck Key, Key Colony Beach and Islamorada market, even listings not yet on the MLS, through my professional Florida real estate affiliations. - My expert local knowledge of the Marathon, Duck Key, Key Colony Beach and Islamorada area should be invaluable to buyers, not just in terms of real estate, but also schools, neighborhoods, the local economy, and more.• Every local real estate market absolutely has its own trends and opportunities. This can vary greatly, even one neighborhood to the next. Marathon, Duck Key, Key Colony Beach and Islamorada is no different! Its my job to steer your buyers into this opportunity. I help home buyers make decisions, and Ill make sure that YOU get the best value for your house when selling with Lela.• Negotiating with buyers can be stressful. I will help you negotiate, so that the final contract includes your best possible terms and conditions. And prior to closing, I will make you fully aware of any and all terms and conditions are in your benefit.• Contracts are full of complicated terms and clauses that can greatly affect the future sale of your house. Thus, I will give you the full benefit of my real estate knowledge and experience.•
  8. 8. Lela’s Experience & ExpertiseFrom LifeHere are some of the lessons in “The Crossing” asit relates to how I approach helping my clientsbuy or sell a house. • I have learned also to be empathetic, intentionally giving attention and listening to my clients’ needs. This has elevated me and separated me from the crowd. • The Crossing is authored by Lela Ashkarian and its about ...The Crossing captures the essence of a young woman on the brink of disaster yet imbued with determination to more than survive, to thrive. From the embattled shores of Lebanon to the palm-studded beaches of Key West, Lela Ashkarian weaves a fascinating and inspiring story of courage, ambition, and transformation. The title symbolizes many successful crossings in her life—spiritual, emotional, financial, and physical—affording the reader an opportunity for self-examination in the mirror of her amazing life.
  9. 9. Lela’s Expertise & ExperienceAt Work For You (Cont.)Credentials:• PA (Professional Associates)• CRS (only 5% of The National Association of Realtors)• GRI (Only 3% of National Association of Realtors• Previews Specialist (Coldwell Banker Upscale Properties International Designation)• e-PRO (First Internet Professional in Monroe County. Certified since 1999)Languages: · French · Arabic · Armenian · English · Korean
  10. 10. Points of Difference What sets CBSREC apart from other real estate companies?
  11. 11. Points of DifferenceWe are a “Single Agency” company  Single agency means that legally,  Will represent you and your interests above all others including my own  Will provide the full spectrum of representation to you including the fiduciary responsibilities of loyalty, confidentiality and obedience  Will present all offers and counteroffers in a timely manner  Will disclose all known facts that materially affect the value of your property and are not readily observable.  Most other companies are Transactional Brokerages meaning they represent “the transaction”.
  12. 12. Points of Difference Seller’s “Every Day Until It’s Sold” Proven Marketing Program  The “Every Day Until It’s Sold” marketing program ensures that all available products and techniques are brought to bear on the sale of your property  I carry out my promises through a proven Marketing Action Plan customized to meet your needs .
  13. 13. Points of DifferenceOur “Premier Real Estate Success Systems ” (PRESS) ™  I am supported by a network of the most advanced Business Support Systems to get your property SOLD at the highest price possible under the most favorable terms and within the time this market will allow.Guaranteed service standards  We develop service standards based on what we hear from our customers, and I put our service standards in writing with the Coldwell Banker Schmitt Real Estate “Seller’s Services Guarantee.”
  14. 14. Points of DifferenceListening to our customers  I continually survey our customers to find out what is important to them. For me, the listening and learning never stops.Proven Results  COLDWELL BANKER has the highest overall ® satisfaction for repeat home buyers among national full service real estate firms* *J.D. Power and Associates 2007Home Buyer/Seller Satisfaction StudySM. based on responses from 4,977 home buyers and sellers. Study conducted for Cendant Corporation by J.D. Power and Associates.
  15. 15. Points of Difference Keys-wide Market Share Jan – Mar 2009 Florida Keys MLS Areas 1-28 # # # Prop. Sales Sales $ Vol. Vol. Offices Listed Sides % Mkt. Sales % Mkt. CBSREC 5 946 124 19.3% $57.3M 21.2% Truman & Co 1 164 33 5.9% $28.2M 10.3% Schwartz 6 304 44 7.9% $19.5M 7.1% Exit Realty 3 269 19 3.4% $12.4M 4.6% C-21 Prestige 9 122 32 22.3% $12.4M 4.5% C-21 Keysearch 2 172 13 2.3% $11.2M 4.1% M.K. American 1 77 10 1.8% $7.6M 2.8% Caribbean Prudential K.W. 2 150 9 1.6% $2.8M 1.0%
  16. 16. Points of Difference
  17. 17. Points of Difference Why Sellers & Buyers Choose CBSREC Top reasons buyers and sellers choose to work with CBSREC: Personal contacts Our reputation Our signage/marketing Customer satisfaction The Coldwell Banker reputation source: 2008 CBSREC customer surveys
  18. 18. Meeting Your NeedsSelling Process
  19. 19. Every Day Until It’s Sold Seller’s“Every Day Until It’s Sold” Proven Marketing ProgramProgram elements:  Web Advertising  Multiple Websites exposure as nearly 9 out of 10 buyers search the Internet for homes and information on the process, the following are representative of the nearly 200 sites on which CBSREC listings appear:  Realestatefloridakeys.com  Riverfronthomes.com  coldwellbanker.com  Century21.com  Realtor.com  ERA.com  Coldwellbankerpreviews.com  BHGRealEstate.com  Openhouse.com  Zillow.com  Realestate.yahoo.com  AOL.com base.Google.com Personal Retriever,   WSJ.com our unique  MSN.com  VisualTour property promotions  Trulia.com  State of Florida IDX feature, will alert  Frontdoor.com  Key West MLS registered buyers the second  Livingchoices.com  Florida Keys MLS your home  Worldproperties.com  Move.com hits the market  Oceanhomes.com  Excite  Lakefronthomes.com
  20. 20. Market Awareness Comparison Listings and Sales: Jan-June 2009 Vs 2008 Source: Tri-Services Multiple Listing Service (MLS) Board Key Largo To Key West
  21. 21. One-of-a-Kind Estate Property Located in Marathon Florida Keys Known to Locals as “The Fish Camp” Presented by: Lilas “Lela” Ashkarian,Coldwell Banker Schmitt Real Estate Co.
  22. 22. One-of-a-Kind! Beautiful estate property in prestigious Sombrero Beach. Designed &built by award winning DAsign Source. This home has been featured in FloridaArchitecture & Miami Design and won a platinum award for Builders overall project in2004. Tennis court, exotic fruit garden, separate captain & guest quarters, state-of-the-artfish prep & cleaning facilities, 2 docks = 141 & 50.
  23. 23. Lilas “Lela” Ashkarian, P.A. CRS, e-PRO, GRI /AuthorYour Real Estate RainMaker For Life