The document summarizes the first year of operations for Naked Tokyo, a communications agency. In their first year, they found some clients and partner agencies. They expanded their team from 2 people to 15 by the end of the year. To accommodate their growing team, they moved into a larger four-floor building in Harajuku. They also developed a new product called "Peep Show" and have clients knocking on their door. The document provides examples of work they did for MTV Video Music Awards Japan, YouTube, and Amnesty International Japan.

1. 01 TITLE.
NAKED TOKYO.
ONE YEAR IN.
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Tuesday, February 17, 2009

2. 02 SPURT.
YOU MIGHT SAY
WE’VE GROWN UP
QUICKLY.
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3. 03 CLIENTS.
IN OUR
FIRST YEAR
WE HAVE
MANAGED
TO FIND A
CLIENT OR
TWO.
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Tuesday, February 17, 2009

4. 03 PARTNER AGENCIES.
AND ALONG THE WAY,
WE’VE MANAGED TO
MAKE A FEW AGENCY
FRIENDS.
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Tuesday, February 17, 2009

5. 04 GREAT MINDS.
WHICH MEANS WE’VE BEEN
ABLE TO EXPAND FROM 2
BRAINS TO WHAT WILL BE 15 BY
THE END OF THIS YEAR.
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6. 05 HOME.
ALL THAT NEW TALENT
NEEDED A BIGGER PLACE TO
CALL HOME.
WE DECIDED ON AN ENTIRE
FOUR-FLOOR BUILDING IN
HARAJUKU. WE’RE THINKING
BIG.
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7. 06 EXPANDED LINEUP.
WE’VE EVEN BEEN ABLE TO FIND THE TIME TO
DEVELOP A NEW PRODUCT.
‘PEEP SHOW’ IS A REVOLUTIONARY NEW CONCEPT IN
MARKET RESEARCH. IT WAS QUITE SIMPLE REALLY.
WE CREATE A FUN AND EXCITING ENVIRONMENT
WHERE CONSUMERS MIGHT ACTUALLY WANT TO
HANG OUT AND TALK ABOUT YOUR PRODUCTS.
RATHER THAN THE SOULLESS, STRIP-LIGHTED,
INTERROGATION ROOM THEY ARE USUALLY FACED
WITH. A NO-BRAINER WE THOUGHT.
AND WITH OUR CLIENTS ALREADY KNOCKING DOWN
THE DOOR, OTHERS SEEM TO AGREE.
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8. 07 THE NAKED ENGINE.
IF YOU WOULDN’T MIND A LITTLE GOADING, WE
WOULD LIKE TO SHOW YOU WHERE A FEW OF OUR
CLIENTS HAVE BEEN BENEFITING FROM NAKED
PRODUCTS AND EXPERTISE. PROMISE WE’LL BE
GENTLE.
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9. 08 BRAND: MTV VIDEO MUSIC
AWARDS JAPAN
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10. WHAT WE DID: CREATIVE PRODUCERS, ENGINE PARTS SERVICED
MTV VMAJS 2008
CREATED A CONCEPT AND AN EVENT STRATEGY SO THAT CONCEPT
WOULD BECOME THE VERY DNA OF THE VMAJ 08, GUIDING ALL CREATIVE
DECISION MAKING FROM CHOICE OF PRESENTERS THROUGH TO BRAND
PARTNERS.
ENGAGED AND DIRECTED BEST-IN-BREED VIDEO PRODUCERS AND GRAPHIC
DESIGNERS TO CREATE A VISUAL IDENTITY FOR THE AWARDS.
WORKED WITH PARTNER BRANDS INCLUDING SONY ERICSSON AND
DAIICHIKOSHO TO PRODUCE BRAND COMMUNICATIONS THAT BEST
LEVERAGED THIS UNIQUE EVENT.
CREATIVELY PRODUCED AND EXECUTED VIRALS, WHICH MTV RAN AS TV
ADS.
OVERALL, WORKED WITH MTV TO NURTURE THE ENTIRE PROCESS,
CURATING AN HOLISTIC EVENT AND MARKETING CAMPAIGN OF
UNPRECEDENTED SUCCESS WITH A SELL-OUT MAIN EVENT AT SAITAMA
SUPER ARENA ATTENDED BY 16,000 FANS.
THE VMAJ08 HAVE BEEN RE-RUN A RECORD 10 TIMES ON BOTH MTV AS
WELL AS TERRESTRIAL TV. OH, AND THEY’VE ASKED US BACK TO DO IT ALL
AGAIN NEXT YEAR.
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11. 10 BRAND: YOUTUBE
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12. ENGINE PARTS SERVICED
WHAT WE DID
WITH JAPAN’S RELATIVE RELUCTANCE
TO JUMP HEADFIRST INTO THE VIDEO
SHARING REVOLUTION WE WERE FACED
WITH THE OBJECTIVE OF INCREASING
YOUTUBE USER ENGAGEMENT.
OUR SOLUTION TO THE PROBLEM WAS
A CELEBRITY- FILLED KNEES-UP, A TIE-
UP WITH JAPAN’S BIGGEST FREE PAPER
AND A REVOLUTIONARY ‘EMOTION
CAPTURE’ CAMPAIGN.
THUS FAR THE COMMUNICATIONS
HAVE BEEN AN OUTSTANDING SUCCESS.
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13. 09 BRAND: AMNESTY INTERNATIONAL
JAPAN
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14. WHAT WE DID: ‘WE DIDN’T DO IT’ ENGINE PARTS SERVICED
CURATORS
AGAINST THE BACKDROP OF AMNESTY’S
COMMEMORATION OF THE 60TH ANNIVERSARY
OF THE UNIVERSAL DECLARATION OF HUMAN
RIGHTS (UDHR) AND JAPAN'S TRADITIONAL LACK
OF AFFINITY TOWARDS CHARITY, WE CREATED A
BRANDED MOVEMENT- ‘WE DIDN’T DO IT’. THIS
MOVEMENT LEVERAGED THE IMAGERY OF WAR
ATROCITIES AND BRITISH URBAN ART TO DRAW
ATTENTION TOWARDS THE UDHR, CURRENTLY
UNDER THREAT BY THE ACTIONS OF MANY OF
THE WORLD’S LEADING GOVERNMENTS.
AN EXTENSIVE ONLINE AND OFFLINE CAMPAIGN
RESULTED IN A TWO WEEK ART EXHIBITION AT
HARJUKU’S FAMED LA FORET MUSUEM FEATURING
THE LIKES OF BANKSY AND PAUL INSECT.
THE RESULTS SAW A MASSIVE INCREASE IN SIGN-UPS TO
THE AMNESTY CAUSE AND A HUGE RAISE IN THE GENERAL
AWARENESS OF UDHR AND THE PLIGHT OF OUR FELLOW
MEN AND WOMEN AROUND THE WORLD.
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15. 12 CONTACT.
For further information on how
we can help your brand, please
contact:
Naked Communications, Inc.
2-27-16 Jingumae Shibuya
Tokyo 150-0001
t +81 (0) 3 5771 7171
f +81 (0) 3 5771 7180
www.nakedcomms.com
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