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Naked Tokyo 1 Year On

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naked communications 1 year on, introduction,

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Naked Tokyo 1 Year On

  1. 01 TITLE. NAKED TOKYO. ONE YEAR IN. 1 2 Tuesday, February 17, 2009
  2. 02 SPURT. YOU MIGHT SAY WE’VE GROWN UP QUICKLY. 3 4 Tuesday, February 17, 2009
  3. 03 CLIENTS. IN OUR FIRST YEAR WE HAVE MANAGED TO FIND A CLIENT OR TWO. 7 8 Tuesday, February 17, 2009
  4. 03 PARTNER AGENCIES. AND ALONG THE WAY, WE’VE MANAGED TO MAKE A FEW AGENCY FRIENDS. 5 6 Tuesday, February 17, 2009
  5. 04 GREAT MINDS. WHICH MEANS WE’VE BEEN ABLE TO EXPAND FROM 2 BRAINS TO WHAT WILL BE 15 BY THE END OF THIS YEAR. 9 10 Tuesday, February 17, 2009
  6. 05 HOME. ALL THAT NEW TALENT NEEDED A BIGGER PLACE TO CALL HOME. WE DECIDED ON AN ENTIRE FOUR-FLOOR BUILDING IN HARAJUKU. WE’RE THINKING BIG. 11 12 Tuesday, February 17, 2009
  7. 06 EXPANDED LINEUP. WE’VE EVEN BEEN ABLE TO FIND THE TIME TO DEVELOP A NEW PRODUCT. ‘PEEP SHOW’ IS A REVOLUTIONARY NEW CONCEPT IN MARKET RESEARCH. IT WAS QUITE SIMPLE REALLY. WE CREATE A FUN AND EXCITING ENVIRONMENT WHERE CONSUMERS MIGHT ACTUALLY WANT TO HANG OUT AND TALK ABOUT YOUR PRODUCTS. RATHER THAN THE SOULLESS, STRIP-LIGHTED, INTERROGATION ROOM THEY ARE USUALLY FACED WITH. A NO-BRAINER WE THOUGHT. AND WITH OUR CLIENTS ALREADY KNOCKING DOWN THE DOOR, OTHERS SEEM TO AGREE. 13 14 Tuesday, February 17, 2009
  8. 07 THE NAKED ENGINE. IF YOU WOULDN’T MIND A LITTLE GOADING, WE WOULD LIKE TO SHOW YOU WHERE A FEW OF OUR CLIENTS HAVE BEEN BENEFITING FROM NAKED PRODUCTS AND EXPERTISE. PROMISE WE’LL BE GENTLE. 15 16 Tuesday, February 17, 2009
  9. 08 BRAND: MTV VIDEO MUSIC AWARDS JAPAN 17 18 Tuesday, February 17, 2009
  10. WHAT WE DID: CREATIVE PRODUCERS, ENGINE PARTS SERVICED MTV VMAJS 2008 CREATED A CONCEPT AND AN EVENT STRATEGY SO THAT CONCEPT WOULD BECOME THE VERY DNA OF THE VMAJ 08, GUIDING ALL CREATIVE DECISION MAKING FROM CHOICE OF PRESENTERS THROUGH TO BRAND PARTNERS. ENGAGED AND DIRECTED BEST-IN-BREED VIDEO PRODUCERS AND GRAPHIC DESIGNERS TO CREATE A VISUAL IDENTITY FOR THE AWARDS. WORKED WITH PARTNER BRANDS INCLUDING SONY ERICSSON AND DAIICHIKOSHO TO PRODUCE BRAND COMMUNICATIONS THAT BEST LEVERAGED THIS UNIQUE EVENT. CREATIVELY PRODUCED AND EXECUTED VIRALS, WHICH MTV RAN AS TV ADS. OVERALL, WORKED WITH MTV TO NURTURE THE ENTIRE PROCESS, CURATING AN HOLISTIC EVENT AND MARKETING CAMPAIGN OF UNPRECEDENTED SUCCESS WITH A SELL-OUT MAIN EVENT AT SAITAMA SUPER ARENA ATTENDED BY 16,000 FANS. THE VMAJ08 HAVE BEEN RE-RUN A RECORD 10 TIMES ON BOTH MTV AS WELL AS TERRESTRIAL TV. OH, AND THEY’VE ASKED US BACK TO DO IT ALL AGAIN NEXT YEAR. 19 20 Tuesday, February 17, 2009
  11. 10 BRAND: YOUTUBE 25 26 Tuesday, February 17, 2009
  12. ENGINE PARTS SERVICED WHAT WE DID WITH JAPAN’S RELATIVE RELUCTANCE TO JUMP HEADFIRST INTO THE VIDEO SHARING REVOLUTION WE WERE FACED WITH THE OBJECTIVE OF INCREASING YOUTUBE USER ENGAGEMENT. OUR SOLUTION TO THE PROBLEM WAS A CELEBRITY- FILLED KNEES-UP, A TIE- UP WITH JAPAN’S BIGGEST FREE PAPER AND A REVOLUTIONARY ‘EMOTION CAPTURE’ CAMPAIGN. THUS FAR THE COMMUNICATIONS HAVE BEEN AN OUTSTANDING SUCCESS. 27 28 Tuesday, February 17, 2009
  13. 09 BRAND: AMNESTY INTERNATIONAL JAPAN 21 22 Tuesday, February 17, 2009
  14. WHAT WE DID: ‘WE DIDN’T DO IT’ ENGINE PARTS SERVICED CURATORS AGAINST THE BACKDROP OF AMNESTY’S COMMEMORATION OF THE 60TH ANNIVERSARY OF THE UNIVERSAL DECLARATION OF HUMAN RIGHTS (UDHR) AND JAPAN'S TRADITIONAL LACK OF AFFINITY TOWARDS CHARITY, WE CREATED A BRANDED MOVEMENT- ‘WE DIDN’T DO IT’. THIS MOVEMENT LEVERAGED THE IMAGERY OF WAR ATROCITIES AND BRITISH URBAN ART TO DRAW ATTENTION TOWARDS THE UDHR, CURRENTLY UNDER THREAT BY THE ACTIONS OF MANY OF THE WORLD’S LEADING GOVERNMENTS. AN EXTENSIVE ONLINE AND OFFLINE CAMPAIGN RESULTED IN A TWO WEEK ART EXHIBITION AT HARJUKU’S FAMED LA FORET MUSUEM FEATURING THE LIKES OF BANKSY AND PAUL INSECT. THE RESULTS SAW A MASSIVE INCREASE IN SIGN-UPS TO THE AMNESTY CAUSE AND A HUGE RAISE IN THE GENERAL AWARENESS OF UDHR AND THE PLIGHT OF OUR FELLOW MEN AND WOMEN AROUND THE WORLD. 23 24 Tuesday, February 17, 2009
  15. 12 CONTACT. For further information on how we can help your brand, please contact: Naked Communications, Inc. 2-27-16 Jingumae Shibuya Tokyo 150-0001 t +81 (0) 3 5771 7171 f +81 (0) 3 5771 7180 www.nakedcomms.com 35 36 Tuesday, February 17, 2009

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