2. Company
Purpose
2
The purpose of BaiBai.com is to
provide easy police verified house
managers to working professionals in
the urban area with flexible timings as
per customers requirements.
3. PROBLEM
3
• Difficult to find a reliable domestic help in urban areas.
• Some of them are not verified and trust worthy.
• Other online portals and website provide expensive hose
helps.
• House helps do not provide services at the time suited by
the customer.
• Most of the agencies are focusing on patient care and child
care services.
4. SOLUTION
4
• Our idea will provide trustworthy “house
managers” to working professionals
living in urban areas.
Our USP will be:
• Quality assurance
• Trained & police verified professionals
• Flexible timings as per customer
requirements.
5. WHY NOW?
5
• Earlier, the domestic helps were very hard to
find especially in urban areas.
• They were also very difficult to maintain.
• Services that are available online are quite
expensive and not time-friendly.
• Trusting the domestic helps is also an issue.
Our idea is possible in the current scenario
because of the advancement in technology and
usage of mobile apps and websites by the urban
population.
6. MARKET SIZE
6
Initially, we will be targeting Greater
Noida and Noida area in Delhi NCR.
The approximate number of houses in
this area is 100,000.
The target number of houses will 5000
which will mostly include residential
societies.
7. COMPETITION
7
SriRam Placement Service
ArrangemyBai
Elegance Wellness Support Private Ltd
Life Time Solution Placement
Mother Touch Services
A K Nursing Bureau
Our Competitive Advantage over these competitors:
• Integrated Services (cleaning, cooking, child
care, patient care, etc.)
• Better online presence
• Customer Friendly timings
• Hygienic and trained workers.
8. SERVICE DEVELOPMENT ROADMAP, 2020
1.- Police verification
and all legal
requirements
2.- Office setup
3.- Initially work offline
4.- Pilot firm will be in
Greater Noida
Sep - Nov
- Increase awareness
and try to do it for 50
societies in Gr. Noida.
- Cover most of the
areas of Delhi NCR
- Increase workforce
- Try online platform
and app development
Dec - Feb
- Implementation of
online platform
- Try to find out the
gap between the
online and offline
platform
Mar - May
10. WHY USE BAIBAI.COM ?
Quick and easy
Safe and reliable
Multiple options
High quality
Free replacement
Service
11. OUR MAIN FOCUS IS ON EXCELLENT CUSTOMER
SERVICE BUILD ON TRUST AND SAFETY
We will provide this through -
Identity check (Aadhar and OTP verification)
Document check
Interview of the shortlisted workers
Training and grooming session
12. BUSINESS MODEL
Revenue model: Commission based
Pricing: Dynamic pricing as per services availed
Premium Pricing
Average account size and Customer lifetime value: 2-3
years
Sales & distribution Channels: Offline in the beginning and
then online based
Customer/pipeline list: Working professionals in the urban
12
13. Startup Costs INR
PHOTO ID SCANNER 10000
PRINTER 10000
STATIONERY ITEMS 5000
License 20000
Chairs, stools, signage 12000
App Building 100000
Total 157000
Revenues (for 30 days)
Number of customers 200
Units per purchased 2
Price per unit (INR) 3000
Purchase frequency 1
Total sales in units (INR) 400
Total sales revenue (INR) 120000
Customers (per
day)
No. of
days
12 30
SUMMARY
Revenue INR
Sales 120000
Total 120000
Profit -54000
Breakeven 15.33333333
Pay back period
(months) -2.907407407
Contribution 2680
Fixed Costs (for
a month) INR
Salary
per
employ
ee
No. of
employe
es
Salary 21000 7000 3
Internet expense 2000
Electricity 5000
Rent 8000
Advertising 10000
Total 46000
Variable Costs
(per unit) Cost Unit
Rate
(INR)
Police
verification 200 1 200
Employees
commission 100 1 100
Refreshments 20 1 20
Total 320
FINANCIAL
INFORMATION
14. MILESTONES AND METRICS
12
Milestones:
• 100 house managers onboard
• 300 customers onboard
• 10 major areas covered in Greater Noida
& Noida
Key Metrics:
• Number of houses served
• Number of police verifications
• Number of customers revisiting
15. RISK EVALUATION AND COPING STRATEGIES
12
Technical Risks- Unintended data leakage
Insecure data storage
Lack of security knowledge
Risk associated with the design of app and other processes and
test
procedures.
Market Risk- People might not be willing to accept this idea
The house managers whom we intend to hire might not prefer to share their
information with us because of security concerns.
Operational Risk- system failures
employee errors
risk associated from inadequate or failed procedures
fraud or other criminal activity.
Others- Financial risk
Strategic risk- error in proper designing and execution of the plan
Human risk
16. LEGAL ENVIRONMENT
12
It consist of trademark, licences and IP requirements.
Intellectual property rights – BaiBai.com (Trademark registration).
Copyright for our logo design.
Police verification for every employee and provide fully trusted
professionals for all the service need.
We will provide solution to protect our trade secret from
unauthorized access, unfair competition, breach of contract to
shield our business from intellectual property related challenges.
17. Vision
12
To be the pre-eminent home service
provider meeting the needs and
expectations of our customers.
Mission
To setup a platform where our
customer can find a perfect house
manager who makes their life easier .