1. MEET PROUD GROUND

2. What makes us
different
We create equity for the
current generation while
passing on affordability to
the next.

3. Why permanent affordability?
300000
Market-Rate
Proud Ground
250000
MFI
200000
150000
100000
50000
0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

4. How does it work?
• To protect homeowner
rights, and keep the home
affordable, Proud Ground
and homeowner sign a
legal agreement.
• In this agreement, a
resale formula ensures
affordability when or if a
homeowner decides to
sell.

5. It is like traditional
homeownership in that...
• You have a mortgage with a
bank.
• You accumulate equity.
• You enjoy the tax benefits of
homeownership.
• You pay property
taxes, though they are often
reduced.
• You are free to remodel and
improve your home and yard.
• Your home can be inherited.

6. It is different in
that...
• The purchase price
is much, much
lower.
• In exchange, you
resell the house at
an affordable price
and enjoy a fair
return on your
investment.

7. Working with brokers
• Our buyers are represented by a broker
• We pay buyers agent fees
• Our homes are listed after the First Look
period

8. Working with employers
• Payroll inserts, posters, e-campaigns
• Dedicated information sessions
• Geographic targeting
• Down payment assistance

9. Thank you!