RoofRing - Real Estate Simplified

1. Real Estate Simplified
http://www.roofring.com

2. What is the problem?
• As a seller of your home you are paying too
much to the real estate agent who helps
you sell your home. Typically, this amounts
to 6% of the final home price. In US, it is
about 42 billion dollars per year.
• As a buyer you are also under broker's
mercy. Though you don't typically pay your
agent, his interests conflicts yours because
his commission is based on how high you bid
for the home. So, you end up paying more.

3. What is our solution?
• We are planning to solve this problem by
simplifying and automating most of the
manual steps in the process and charging
you a nominal 2% fees. Thereby saving tens
of thousands of dollars for you!
• Our team of expert real estate agents,
appraisers, inspectors, lawyers, escrow
agents, and engineers will make your entire
selling and buying experience simple and
effective!

4. How much will you save with
RoofRing?
Traditional RoofRing for selling RoofRing
Real Estate and traditional agent for Buying
Agent for Buying for buying and Selling
and Selling
Pays 4% Pays 2%
Pays 6% Saves 4%
($30,000 Saves 2%
($10,000 USD) ($20,000 USD)
SELLER USD)
Receives
No Savings No Savings 1% back
BUYER ($5000
USD)
Note: Savings highlighted below are based on USD $500,000
home price

5. What experiments/research did
we do?
• Performed 30 face-to-face/phone
interviews to test our value propositions
• Conducted Online Survey with 40
responses
• Performed US Market research to find
out total available market and potential
market opportunity

6. What did sellers say?
• First time home sellers seemed to be more
comfortable with the traditional agent
model.
• Most folks who already own a home said
that they will most likely use this service to
save money.
• Homeowners said they will most likely use
our service to refinance mortgages if they
don't have to pay any closing costs

7. What did buyers say?
• Buyers are eager to use the service if they
get 1% cashback.
• Customers who invest in real estate said
that they will go with the service if
additional services such as rental and
property management are provided.
• Most of the people we interviewed saw
potential for such a service!

8. What is the potential market?
• Total Home Sales in US ($193K average
home cost; 4 M homes sold) - $772 B per
year
• RoofRing Service Fees (2%) TAM - 15.44 B
per year
• 25% will likely use RoofRing services (1 M
homes) = 193 B per year in home sales
• 25% Market penetration by 5 years (250K
homes sold for 2% fees) = About 1 Billion
per year !

9. Who are our competitors?

10. What are our key
differentiators?
• Low Fees. Customers save thousands!
• 1% Cashback for Buyers
• Seller saves 4% (for $500K home, it's
$20,000 dollars) if both Seller and Buyer
use RoofRing services
• Simple, Clear and Transparent Process
• No conflicts of interests unlike
traditional agents. Our team does not
work on percentage commissions.

11. Are we in for the next phase?
Yes! Go RoofRing
http://venture-lab.org/teams/6083
Visit us at http://www.roofring.com