The role of game design in addressing behavioural change (EAD11)
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Coulton, P 2015, 'The role of game design in addressing behavioural change'. in Proceedings for 11th European Academy of Design Conference. 11th European Academy of Design Conference, Paris, France, 22-24 April.
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The role of game design in addressing behavioural change (EAD11)
- 1. The Role of Game Design in Addressing Behavioural Change Paul Coulton
- 2. 3 Billion
- 5. Persuasive Technology High Ability Low Ability High Motivation Low Motivation Target Behaviour D esired Trajectory ofU sers FACILITATOR SPARK SIGNAL SIGNAL The Facilitator is a trigger that also makes the desired behaviour easier to perform. The Signal is a trigger that identifies an appropriate time to perform a particular behaviour for those already motivated to perform that behaviour. The Spark is a trigger that provides the initial inspiration to change behaviour. B.J Fogg
- 6. 21 Daysor 66 Days Lally et al
- 7. Rhetoric Pathos (empathy) Ethos (credibility) Logos (logic) CONTEXT Aristottle Logos - would utilise facts, statistics, analogies, and logical reasoning. Ethos - would draw upon credibility, reliability, trustworthiness and fairness. Pathos - would appeal to our emotions and draw upon feelings of fairness, love, pity, or even greed, lust, or revenge.
- 8. Rhetoric of Design Rhetor Audience Speech Intent Expectations Rhetoric
- 9. Graphic Designer Audience Image Intent Expectations Visual Rhetoric Rhetoric of Design
- 10. Designer Users Product Intent Expectations Design as Rhetoric Rhetoric of Design Richard Buchanan As a designer, we are creating a persuasive argument that comes to life whenever a user considers or uses a product
- 11. Game Game Designer Player Rules Interaction Game Design as Rhetoric Rhetoric of Design the basic representational mode of videogames is “procedurality”, enacted through rule- based representations and interactions and, when used to reveal processes or concepts of another system, present the player with a procedural rhetoric Ian Bogost
- 12. Interactive System Interaction Designer User System Logic Interaction Interactive Systems as Rhetoric Rhetoric of Design Coulton
- 13. Using Rhetoric
- 14. Money forgets Currency Value Watermark Transparent Register Ultra Violet Marker Metallic Thread Raised Lettering Motion Thread Micro Lettering Information Protection PhysicalCurrencyIDataSymbol Flow Time Location DigitalInformation Digital/PhysicalCurrencyDataSymbol
- 15. Revealing the Underlying System
- 16. Congratulations you have added to the wealth of the local economy by closing a trading loop. https://tinyurl.com/2fcpre6 22 hours ago reply
- 17. “Game elements aren't the monosodium glutamate of fun that you can simply add to an activity to make motivating and engaging” Will Wright