Airport branding
Airport/Airline Advertising Airport advertising is the term coined to define advertising activities that aim at promoting a product or a service either in the periphery of airport, inside the airport or in the flights. Airport advertising is relatively new in comparison to other traditional means of advertising such television, radio or print. The novelty of the medium makes it more attention grabbing. The significance of airport advertising has paced in the matter of few years for the fact that the airport traffic has increased drastically. The increased airport traffic can be credited to cheaper flights, promotional offers and discounts by travel & tourism companies, need for safe, comfortable and quick travel. What makes airport advertising crucial in recent times? Airport advertising can act as catalyst for any advertising campaign and can enhance the overall impact of it. Modern airport infrastructure and better management has opened new avenues for airport advertising. The large scale set-ups, 24x7 illumination and sophisticated infrastructures contribute to better ad placement at the airport. Moreover, owing to diverse airport traffic, the brands can target both national and hyper local market. Through airport branding both economic and business level target audience can be captured at one place. These benefits make airport advertising a crucial part of any advertising campaign that aims at targeting affluent audience.
