This document outlines a pitch for a music video for the song "Up All Night" by Drake featuring Nicki Minaj. It proposes using conventions typical of rap videos like gold accessories, chains, expensive clothing and cars to depict wealth and status. The purpose would be to engage the "male gaze" and endorse brands, as is common in rap videos. Several scene locations are suggested including a throne room, brick wall, and pool side to feature the artists. Chidi Lawrence and Rochelle Swaby are proposed for the roles of Drake and Nicki Minaj.

1. Our Pitch
By Tariek, Sinead and Myah


2. The Song Choice.
Drake ft Nicki Minaj – Up All Night

3. Conventions that we will need

Gold accessories

Chains

Trainers (Jordan's/Timberlands)

Cars

Pretty Girls

Lavish/Expensive scenery

Money

In fashion clothing because viewers look up to these artists and
aspire to be like them (In fashion clothing in the Hip-Hop world
includes leather clothes and name brand shoes such as
timberlands)

4. The purpose of the conventions
 The conventions that we are using are those typical of
a rap video, i.e. the use of pretty girls in our video is
solely for the purpose of display, they presume a 'male
gaze', one that is powerful and controlling and is
focused on the female in the video. (Laura Mulvey –
The male gaze)
 The use of gold jewellery, accessories, cars, money and
specific clothing such as Timberland and Jordan’s etc.
connote wealth, these items show brand awareness
which many rap artists have, not only regarding their
own brand but regarding endorsement of others as
well. (Richard Dyer – Pop Star & Pop Performer)

5. Video Scenes
 Throne Room (Male artist solo shot)
 Brick wall (Female artist solo shot) –
Artistic
 Pool Side (Both male and female
artists to be featured)
 Sweeping shots of chains money and
expensive clothes
Performance shots =

6. Example 1
(Throne Room)


7. Example 2
(Throne Room)


8. Casting
Chidi Lawrence
(Drake)
Rochelle Swaby – Royal
(Nicki Minaj)