1. Flexible charging enables
leo Namibia to launch services
in days, not months
leo is the brand now used by Orascom
group companies across Africa. As a
late entrant in the Namibian market,
leo knew it had to work hard to win
over subscribers using the latest
services and flexible tariffs. But the
company’s existing charging system
made it difficult and time consuming to
launch each new offer.
“If you’re operating in a very
competitive market you need to be
able to offer flexible solutions because
customers become a lot more
demanding in a very high penetration
market. Price is a critical element of
our marketing mix, especially at this
point in time. We should be able to
offer some very interesting tariff plans
and price plans,” says Soban Pasha,
CEO of leo Namibia.
The company already had a good
relationship with Nokia Siemens
Networks as its main network and
solutions supplier. Migrating
As a late entrant in a competitive market,
leo needs to offer exciting services in a
range of highly attractive packages to win
customers from established rivals.
Flexible charging is the key, and the company wanted
to roll out a new system as fast as possible.
“I think one of the key
advantages of working with
Nokia Siemens Networks
is that they provide you with
complete solutions.”
Soban Pasha, CEO of leo Namibia
subscribers to a new charging regime
in a live network is a major project,
but the strong partnership between the
two companies gave leo confidence
that Nokia Siemens Networks could
offer the high level of support needed
to prevent service disruptions.