Ambitiously the $10.5 million MAMA has been constructed to be the Murray region’s most significant contemporary art and cultural destination. In the short 5 months since opening, over 55,000 people have visited MAMA, with attendance consistently five times more visitors per day now than had been recorded within the old facility. The type of visitor has also changed, with a consistent equal split between women, men and children, completely different from the previous gallery visitor. This presentation outlines what has worked and what hasn’t, and how we are reaffirming Albury as a cultural destination and MAMA as unexpected, unique, exciting and fun.

9. Funding and Timeline
2010 ArtsNSW $110k to develop concept
2011 Application for tripartite funding Regional Capital Fund unsuccessful
2012 Re-application Regional Capital Fund $3.5M successful
2013 July Art Gallery closes
2014 February Construction starts
2014 Philanthropy Campaign raised $1.6m
2015 April Construction works into QEII Square $840k
2015 2nd October – MAMA opens

15. MAMA Economic Impact
• $27.6M in local economic benefits as a direct result of the project’s construction.
• A further $1.01M each year injected into the economy through ongoing
employment in the arts
• A $9.66M boost to the visitor economy after its first year of operation, growing to
$12.2M after five years
• 80,000 visitors to the art museum annually.
• 17 positions as a result of the redevelopment

54. The Future: next 12 months
Develop 5 year Collection Acquisition and Growth Strategy and post opening
Marketing Plan
Expand partnership with regional TAFE and La Trobe University to deliver a
Diploma in Creative Arts from MAMA’s Commonwealth Education Suite
Tour the Russell Mills Foundation Collection and develop additional income
streams
Expand on creative incubator and hub projects
Develop philanthropic strategy and governance framework for future corpus
growth
Survey and Review audience and operations