Museums-as-a-Platform for Artists, Educators & STEAM
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Christina Boomer Vazquez Journalist, Arts & Media Consultant Dan Sullivan Head of Growth & Partnerships, Cuseum
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Museums-as-a-Platform for Artists, Educators & STEAM
- 1. Museums-as-a-Platform for Artists, Educators & STEAM @TheBizDan #MuseumNext@CBoomerVazquez
- 2. New technologies influence not only how culture is displayed and consumed, but also how it is produced.
- 4. PAMM supports artists and creative innovation.
- 5. Knight Foundation supports advancement in the cultural sector.
- 6. FeliceGrodin
- 8. Mezzbug
- 11. Terrafish
- 13. Museums can leverage AR to engage their audience, produce new culture, supercharge the A in STEAM.
- 17. One of the most successful events in the history of the institution.
- 21. more details @ @TheBizDan #MuseumNext@CBoomerVazquez
Editor's Notes
- Introductions.
- Over the last few years we’ve entered a very compelling time period for museums, where the concept of experimentation and innovation have really started to take center stage. Museums can use new technologies to produce new culture, supercharge the A in STEAM. In many ways we are entering a new phase for museum. Hans Ulrich Obrist, one of the art worlds great influencers, recently pushed that we need new experiments in Art and Technology. Museums have a crucial role to play in this conversation.
- Enter the Perez Art Museum, one of the leading contemporary art museums here in the United States. They are a fairly young, but creative museum that doesn’t necessarily have digital woven into their DNA, so the project we are going to talk about rippled through the museum, across departments and had a huge impact.
- They are committed to the support of artists and creative innovation, and their community as well.
- The Knight Foundation is an organization committed to investing in the advancement of the cultural sector. They awarded the Perez Art Museum a grant to create a forward thinking technology project that was community focused.
- This project was already a perfect pairing between a local funding organization and the museum, and then bringing in a local artist, Felice Grodin, gave a further opportunity to support local contemporary artists. She created an exhibition called Invasive Species, which speaks to the literal invasive species, climate change and sea level rise that Miami is experiencing. Christina: talk to the curatorial department for finding Felice.
- Christina - can talk briefly about the goals of the artist and the project. Felice’s background is in architecture. Operated in the digital landscape.
- Christina - talk about how art is a way to create an entry point for folks to wrap their mind around climate change, sea level rise, etc. The first step was bringing this work to life, in a different scale and dimension, working side by side with the artist to bring this work to life. Lots of practice, iteration, and experimentation.
- This was the world’s first museum augmented reality exhibition, and was the worlds first public art exhibition use of Apple’s AR Kit technology. This is what it would look like if a sea creature, that we’ve never seen before, made its way into the museum. Christina: there were several pieces to this, but why we are focused on this, is along the entire process, we launched this exhibition through stages. At every step we checked with the audience to get their thoughts and how they interacted with the technology.
- Christina - what was really neat about this exhibition is we had a certain time frame to do this project, instead of having an artist create something new, the curator and project manager decided to augmented and 3D render her analog works.
- The augmented reality actually interacts with the physical environment around it, living and breathing, and the visitors can walk through the area and experience it as if this all around them. Christina: this also made this project even more rigorous as it was so site specific. Incredible that the team pulled this off. Here she imagines what it was life if the jellyfish were on the terrace, reaching up to our iconic gardens hanging down.
- The media narrative was so interesting as it was across multiple disciplines, spanning art, culture and technology, including local and international news as well. This project created a lot of buzz. Christina: from a museum perspective we were most excited to see the project getting attention in the technology world. The fact that this was spoken about outside of the normal art aspect, this is a whole new audience who isn’t on your channels, and new demographics being introduced to the museum.
- Energies around this continue to increase and what we started to see quickly was that museums can leverage technology like augmented reality to engage their audience, produce new culture, but also engage in a conversation around how this tool can unite and and technology can supercharge that A in Steam.
- Christina - This was a crash course with the educational staff, introducing themes, concepts, ways to talk about them, but also having creative freedoms to explore.
- Technology can both unite and divide especially in the art world, where curators have mixed feelings about technology in gallery. This was something that got the curatorial department excited, education excited, everyone excited and was true cross departmental unity.
- Christina talk about this event.
- We all know there are various under represented communities in arts and technology. it was an opportunity to use the art as a lure, the tech as an anchor to bring in a new diverse audience with our teen art intensive.
- What does it mean when you work with a foundation, a local artist, cross departments, a tech company like Cuseum, tech giants, communities you have the opportunity to introduce to a new way of thinking about technology - can all be summarized as cultures colliding.
- It takes a village - here is just a small snapshot of people that worked on this project - tons of educators, all hands on deck, smiling faces, so proud of this team coming together. and killing it
- Opening it up for questions.