This document discusses how museums can become more inclusive through storytelling. It provides keys to creating an inclusive museum, such as keeping stories authentic, making them emotional, starting with the heart, making stories universal and personal. Examples are provided of how the Museum of Liverpool and Museum of the Bible implemented these storytelling techniques. The document advocates that increasing empathy through sharing stories can help drive social reform and acceptance.

2. Creating the Inclusive Museum
Through Storytelling

3. Humans are wired
for story.

4. US THEM

5. FRIEND FOE

7. THE ORIGIN STORY

11. THE BIG BANG

13. “God made man because He loves stories.”
- Elie Wiesel

16. It’s impossible to hate anyone whose story
you know .”
“
- Hildegarde Boylan

17. Museums can be
powerful agents
of change.

18. What are the keys
to making an
Inclusive Museum?

19. Keep it
Authentic.
Make it
Emotional.
Start at
the heart.
Make it
Universal.
Make it
Personal.

20. Museum of Liverpool

21. The People’s Museum: Everyone’s story
is important and worthy of respect.
Start at the heart.

22. Make it Universal.

23. Nothing engages people like people.
Make it Personal.

24. APRIL ASHLEYGEORGE JAMIESON
Make it Personal.

25. Make it Personal.

26. Keep it Authentic.

27. Make it emotional.

28. COUNCIL OF EUROPE MUSEUM PRIZE 2013
ROLE IN PROMOTING HUMAN RIGHTS
Museum of Liverpool
Indicators of Success

29. • Over 1,100,000 annual visitors,
out pacing feasibility predictions by over 30%
• Most attended British Museum outside of London
• 4.5 Star Rating on TripAdvisor
Museum of Liverpool
Indicators of Success

31. Is this a story
I can tell?

32. With great power comes great responsibility.”“
- Voltaire ?

33. With great power comes great responsibility.”
- Ben Parker
“

34. Museum of the Bible

38. Keep it
Authentic.
Make it
Emotional.
Start at
the heart.
Make it
Universal.
Make it
Personal.

39. - John 15:12
This is my commandment, that you love one
another as I have loved you. ”
“
Start At the Heart:

40. Make it Universal:
Luke’s Journey

41. Make it Personal:
The Story of Abraham

42. Keep it Authentic:
Working With Scholars

43. Make it Emotional:
The First Passover

44. Increased empathy is often a precondition of political
acceptance and an engine of reform. ”
“
- Andrew Solomon

45. Ireland’s “Yes” Campaign

46. Make it Universal.

47. Make it Personal.

48. Keep It Authentic

49. Make it Emotional.

50. Ireland’s “Yes” Campaign
Indicators of Success
YES NO
62%
38%

51. The shortest distance between truth and
a human being is a story. ”
“
- Anthony de Mello

52. What will you do with your power?

53. Thank you..
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