2. 1. Opening- Executive summery
WIILO Tomato Pastry is small enterprise that produces organic and packaged tomato
paste.
This tomato pastry business will help the country to safe for money that is going to
outside countries. It also help households to use organic tomato paste and safe also the
wasted local tomato productions.
The company will produce a packaged tomato pastry of two items;1. 30gm and 2. 70grm
to households, restaurants and street food makers at the movement but in the future will
also produce the catchup.
To produce the tomato pastry requires two small machines, 1. tomato pastry producing
machine and 2. tomato pastry packaging machine.
This business needs 4 staffs; 1. producer, 1. sales and marketing, and 1. manager (owner)
and watchman.
The business needs a budget amount of $3,500 to purchase machines, equipment,
packaging materials, Raw materials (tomato), staff and other expenses.
3. 2. The Problem
Everyday hundred of kilos of tomatoes are thrown because they become
red and not interested to buy by customers.
Everyday thousands of kilos of small tomato paste packaged are
imported from outside of the country such as China and UAE which costs
more money to merchants.
No organic tomato paste produced in the country.
4. 3. The Solution
In order to solve these problems, we need
To produce an organic packaged and local tomato paste to people in
Somaliland.
5. 4. Target market and opportunity
Wiilo Tomato Pastry targets the local Somaliland market at the beginning such as;
Households
Small shops
Street food makers
Canteens
Restaurants
The market opportunity: there is no local tomato paste producer and people use it as fundamental ingredient
for cooking. Food without tomato paste is tasteless.
6. 5. Product/service description
WIILO Tomato Pastry will produce a packaged tomato paste of 2 items;
1) 30gm and 2) 70grm to households, restaurants and street food
makers at the movement but in the future will also produce the
catchup.
The tomato production is made of local tomato, salt, oil, water and
preservatives.. etc mixed together and packed by machines to sell
customers a similar product to the one imported from outside.
7. 6. Competition and competitive advantage
WIILO Tomato Pastry will bring advantages to;
The country: save money and increase local production and economy
Customers: get organic and healthy tomato, cheap tomato and sustainable production.
Farmers: give money from red tomato and extend their farm production.
8. 7. Job Creation
WIILO Tomato Pastry will create jobs for;
Farm owners: their families and workers, and farmer related business suppliers example: kat
sellers and restaurants
Market suppliers
Small shops owners (100 small shops in all Hargeisa districts)
3 Staffs: 1. producer, 1. sales and marketing, and 1. manager
Drivers: 1
Watchman: 1
9. 8. Revenue model/Business model
1kg of local tomato cost = $0.6
A. 1kg (1000grm) of tomato makes 14 pcs of 70gm tomato paste
B. 1kg (1000grm) of tomato makes 33 pcs of 30gm tomato paste
1pc of 70grm tomato past cost =$0.043 and will be sell to 1pc of 70gm= $0.117 and the
Difference = (0.117-0.043)=$0.075 per pc
1pc of 30grm tomato past cost =$0.02 and will be sell to 1pc of 30gm= $0.059 and the
Difference = (0.059-0.02)=$0.039 per pc
A. 1 kg of local tomato sales =$ 1.65 for 70grm tomato paste (14pcs) and the Difference is = $1.05
B. 1 kg of local tomato sales =$ 1.95 for 30grm tomato paste (33pcs) and the Difference is = $1.35
10. 9. Economic and Social Impact
Increase local economic and productions
Reduce outside imported tomato productions
Increases organic productions
Keeps the health of people of Somaliland
Increases the self-help of the country
11. 10. Marketing and sales strategy
WIILO Tomato Pastry will reach to its customers through;
Direct sales to customers (small shops at grocery locations)
Free delivery to customers
Advertisements: TV, Radio, Banners and stickers, T-shirts and cups,
plastic bags for holding household stuffs.
12. 11. Who Are Your Team?
Farm owners:
Tomato market suppliers
3 Staffs: 1. producer, 1. sales and marketing, and 1. manager
13. 12 MONTHLY FORCASTED INCOME STATEMENT
Target per day
A. 70grm = 20kg
B. 30grm=30kg 10% 10% %15 %15 %20 %30 40 %50 %50 %50 %50
JAN FEB MAR APR MAY JUNE JUL
AU
G SEP OCT NOV DEC
Sales 2,745 3,019.5 3,019.5 3,472.4 3,472.4 4,166.8
Expenses
rent 0 0 0 0 0 0
salary 450 450 450 450 450 450
electricity 75 75 75 75 75 75
Promotion 100 0 0 0 0
TOTAL EXPENSES 625
Net income 2,120 2,394.5 2,394.5 2,947.42,947.4 3,641.8
14. 13. Investment and use of funds
Current fixed asset or Inventory
Equipment/Tool Quantity Supplier Price per item(USD) TOTAL (USD)
1
Mixer Machine 1 China $950 $950
2
Packaging machine 1 China $1500 $1500
3
Packaging materials Lumpsum China $750 $750
4
Refrigerator 1 Hargeisa $400 $400
5
TOTAL [a] $3,600
15. Expenses TOTAL (USD)
1. e.g. Salary for employees 450
2. Security 100
3. Transport 300
5. Electricity/ Fuel / Firewood 75
6. Business promotion 100
TOTAL $925
Operating cost
16. Source of finance Amount (USD)
Assets Contributed to Project $0
Own Cash Contribution to Project $ 1,600
Investment Request $ 2000
Total cost $3,600
Total costs
17. Business Project Name WIILO Tomato Paste
Investment Request $ 2000
Owners Contribution $1,600
• Investment and Owners contribution
