Outfitters Store Business Analysis

1. STORE OPERATIONS & CHECKLISTS
BETTER TOGETHER

2. 01
02
03
09
08
07
06 05 04
PEAK HOUR READINESS
Store Daily
Operations
Store opening with at least 2
persons in same gender. Missed
call to ASM / RSM from landline.
Store Opening message in regional
group with present # of staff, DVR
working, lockers and cash tills condition.
Floor Walk by the BM / ABM with store
opening checklist (Checklist-A) at CRE
time.
Store Closing Rituals (Annexure-F) (Store closing
message in regional group, Cash verification, POS
closing, Exchange product clearance, Email to
accounts, final sale closing message, Replenishment
process)
Weekly Activity planner
(Annexure-E)
VM checklist & Replenishment
filling by FM / VM (Annexure-D)
CRE
STORE OPENING
PEAK HOURS
READINESS
OPERATIONS FLOW
Stock Receiving / Dispatching /
COVID-19 SOP Implementation
Updating Business
Reports
(Annexure-C)
Communication Log and
Shift briefing (Annexure-B)

3. 1.Store
Closing
REPLENISHMENT PROCESS AT STORES
2.Stock room
A replenishment sheet is filled by
the FM 30 mins before closing
and handed over to stockroom
team.
Stock room team / floor team get the
stock ready for replenishment.
Normally it takes 30 mins on
weekday days and 60 mins on
weekends to handover to floor team.
Floor team display the stock in
required area.
Morning shift come one hour
early at store to get the CRE
ready in which they steam iron
the last night replenished
articles.
Same replenishment process
repeat at 6:00 PM but stocks
don’t get steamed because of
customer flow.
3. Floor
display
4.Steaming
5. Evening 6 PM
replenishment run

4. STORE OPERATIONS CHECKLIST-A
Week No: ______________
Month: _________
MON TUE WED THU FRI SAT SUN
Check Communication
Comms Log
M&R Log
Important Email/s
Update Bulletin Boards (Sales, Emplyee of the day, Product in focus,Stock
room Map)
Attendance Machine is connected and in working condition
Check Staff Roster
Check Staff
Hygiene
Uniforms
ID Cards
Walk Store for Standards
Front of the Store
Window display as per VM guideline
Window Clean
Facia Clean
Store front is clean from dirt
Sales Floor
Greeter Appointed at all times
Staff designated in Each Zone
Inspect for Visual Compliance
All fixtures in their designated positions
Promo Call Outs in place
Lighting directed towards product
Verify Sales Floor replenishment w/full size runs
All product merchandised in size order
All items priced
All items steamed
Correct hangers used as per guideline
Internal mannequins in good condition
Mirrors are spotless
Floor is clean without any marks
Fitting Rooms
No garments hanging on hooks
Mirror is spotless
Walls are clean
Light is in working conditon
Door locks are in working condition
Over all Fitting Room is in operational condition
Cash Counter
Trained cashier is designated
Exchange Policy Displayed Properly
Promos or discounted products are active in System
Restock cash counter with bags and other accessories
Credit card machines are in working condition
Restock expired customer holds
Shopping Bags are refilled in appropriate places
Pens and calculator are availale
Test Sensormatic Alarm
Pass 5 sensored items past the alarm to ensure activation
Test traffic counters where applicable
This checklist must be filled prior to store opening for customer
Opening Rituals

5. SHIFT BRIEFING (ANNEXTURE-B)
STORE XXX
TARGET: 19,000,000 TARGET ACH: -97% TY KPI's LY KPI's
MTD TARGET: 551,000 MTD ACH: 1% UPT: 2.5 20% 2.1
TY MTD ACH: 555,000 MTD GRW: 32% ATV: 3,558 46% 2,439
LY MTD ACH: 421,870 YTD GRW: -15% ASP: 1,416 22% 1,162
CONVERSION: 15.8% -2% 16.1%
REQUIRED AVG: 4,611,250 SENIOR: 20,559,561 FOOTFALL: 986 -8% 1075
PER DAY AVG: 555,000 JUNIOR: 13,881,599 TRANSACTIONS: 156 -10% 173
FORECAST: 15% TOTAL: 34,441,160 SOLD UNITS: 392 8% 363
SEASON SALE Sale Share % ON HAND Stock Share % GENDER SALE SOLD UNITS LY SHARE TY SHARE
SUMMER-22 14,397,727 42% 50,490 58% MEN 15,243,592 7,630 48% 44%
WINTER-21 16,371,243 48% 26,604 30% WOMEN 5,315,969 2,769 14% 15%
H-SUMMER-21 2,112,670 6% 7,150 8% BOYS JUNIOR 5,189,253 3,966 13% 15%
AUTUMN-21 1,441,060 4% 2,444 3% BOYS TODDLER 3,164,453 3,220 10% 9%
SUMMER-21 83,560 0% 612 1% GIRLS JUNIOR 2,943,520 2,668 8% 9%
WINTER-20 36,180 0% 117 0% GIRLS TODDLER 2,584,373 2,976 7% 8%
TOTAL 34,441,650 87,417 TOTAL 34,441,160 23,229
Collection SALE ON HAND SOLD Sale Share %
TOP 18,288,930 49,082 13,870 60% MEN 14390342 48%
BOTTOM 8,673,545 16,968 5,596 24% WOMEN 4061399 14%
FOOT-WEAR 4,664,829 11,243 1,724 7% BOYS JUNIOR 3998406 13%
ACCESSORIES 1,692,256 8,911 1,379 6% BOYS TODDLER 2890644 10%
FRAGRANCES 1,121,600 1,226 660 3% GIRLS JUNIOR 2534619 8%
GIRLS TODDLER 1952472 7%
TOTAL 34,441,160 87,430 23,229 29827882
Months 2020-21 2021-22 GROWTH 2020-21 2021-22 GROWTH
JUL 11,700,000 10,000,000 -15% 11,700,000 10,000,000 -15%
AUG - - - - - -
SEP - - - - - -
OCT - - - - - -
NOV - - - 11,700,000 10,000,000 -15%
DEC - - -
JAN - - -
FEB - - -
MAR - - -
APR - - -
MAY - - -
JUNE - - -
Total 11,700,000 10,000,000 -15%
Average sale per Month 1,462,500 1,250,000 (1,700,000)
SALE / STOCK / KPIs DATA DASHBOARD
M O N T H W I S E C O M P A R I S O N W I T H L A S T Y E A R
GENDER WISE CONTRIBUTION
SEASON WISE CONTRIBUTION
COLLECTION CONTRIBUTION
15,243,592
5,315,969
5,189,253
3,164,453
2,943,520
2,584,373
G E N D E R W I S E S A L E
18,288,930
8,673,545
4,664,829
1,692,256
1,121,600
C A T E G O R Y W I S E S A L E
1 2 3 4
2020-21 2021-22
JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUNE
2020-21

6. INVENTORY CLASS LEVEL TY VS LY SALE
ANNEXTURE-C)
TY Sale LY Sale % TY Sale LY Sale % TY Sale LY Sale % TY Sale LY Sale %
BAGS & WALLETS 72,680 102,960 -29% 87,260 75,270 16% 49,270 7,820 530% - - -
BELTS & BRACES 176,560 44,130 300% 85,650 10,030 754% 71,970 7,760 827% - - -
CAPS & HATS 50,650 21,050 141% 24,363 13,060 87% 44,680 30,540 46% 46,650 5,520 745%
GLOVES 780 490 59% - 490 -100% 580 - - - - -
SCARVES & FOULARDS 16,480 20,010 -18% 111,670 10,560 957% 1,580 290 445% - - -
SOCKS 7,750 59,460 -87% 15,040 31,760 -53% 11,200 23,100 -52% 15,200 17,086 -11%
SUNGLASSES 14,590 27,250 -46% 12,210 42,410 -71% 790 2,030 -61% - - -
UNDERWEAR 319,803 48,990 553% 40,020 22,740 76% 70,430 23,030 206% - - -
WATCHES - 2,480 -100% - 1,780 -100% 63,660 56,410 13% - - -
JEANS 1,942,069 2,219,603 -13% 608,410 532,743 14% 689,300 586,740 17% 276,920 239,840 15%
SHORTS 157,720 244,643 -36% 990 - - 189,490 278,720 -32% 164,843 335,520 -51%
TROUSERS 1,952,403 1,633,320 20% 607,290 605,300 0% 617,450 413,310 49% 350,430 291,233 20%
CLOSED SHOES 1,249,200 957,123 31% 806,443 297,113 171% 504,220 175,020 188% 437,080 211,650 107%
OPEN SHOES 201,666 39,120 416% 111,150 29,730 274% 181,860 107,630 69% 107,050 26,890 298%
FRAGRANCES 634,080 449,043 41% 423,830 216,600 96% 49,680 - - - - -
OUTERWEAR 501,870 318,500 58% 357,600 276,540 29% 107,990 22,700 376% 37,310 - -
SHIRTS/BLOUSES 3,391,170 3,615,989 -6% 566,493 764,903 -26% 909,613 1,054,096 -14% 527,470 841,979 -37%
SUITS 251,620 11,970 2002% 271,810 45,570 496% 255,900 57,960 342% 305,050 71,630 326%
SWEATERS 428,720 215,080 99% 403,580 267,920 51% 135,260 49,880 171% 172,750 61,330 182%
SWEATSHIRTS 1,046,580 644,820 62% 177,120 119,660 48% 267,950 183,230 46% 75,340 76,840 -2%
TEES & POLOS 2,794,951 3,602,591 -22% 534,060 568,350 -6% 966,380 918,140 5% 596,790 654,886 -9%
DRESSES & JUMP SUITS - - - 29,440 4,450 562% - - - 51,570 56,240 -8%
JEWELLERY 590 6,340 -91% 29,150 76,130 -62% - - - - - -
SKIRTS - - - - - - - - - - - -
TIES & BOWS 1,770 190 832% - - - - - - - - -
ACTIVEWEAR 29,890 105,190 -72% 12,390 48,290 -74% - - - - - -
TOTAL 15,243,592 14,390,342 6% 5,315,969 4,061,399 31% 5,189,253 3,998,406 30% 3,164,453 2,890,644 9%
CLASS
MEN WOMEN BOYS JUNIOR BOYS TODDLER

7. BUSINESS REPORTS (ANNEXTURE-C)
(GENDER WISE / CLASS WISE LIQ)
CLASS WOMEN MEN GIRLS TODDLER BOYS TODDLER BOYS JUNIOR GIRLS JUNIOR TOTAL
11% 16% 12% 14% 13% 6% 13%
UNDERWEAR 4% 2% - - 1% 1% 2%
OPEN SHOES 8% 10% 6% 4% 8% 4% 6%
SOCKS 5% - 0% - 7% 0% 3%
TEES & POLOS 13% 17% 12% 11% 15% 7% 14%
TROUSERS 17% 18% 15% 32% 26% 6% 17%
CAPS & HATS 10% 40% - 20% 18% 11% 17%
BAGS & WALLETS 0% 0% - - 21% 25% 9%
SHORTS - 19% 20% 18% 7% - 12%
SHIRTS/BLOUSES 10% 13% 12% 18% 17% 8% 14%
JEANS 12% 27% - 24% 8% 9% 19%
SCARVES & FOULARDS 25% 2% - - - - 16%
SUITS 15% 15% 22% 9% 11% 1% 9%
WATCHES - - - - 8% 9% 9%
DRESSES & JUMP SUITS 4% - 12% - - - 11%
CLOSED SHOES 13% 3% - - - - 8%
BELTS & BRACES 8% 23% - - 13% 3% 11%
SUMMER-22 13%
OPENING SOLD BALANCE
17,106 2,237 14,869

8. VM CHECKLIST (ANNEXTURE-D)
Date: .
WINDOWS Checked Time Checked By Checked Time Checked By
Windows area and mannequins are clean and tidy
Window lighting is working fine
Window logo is working and clean
SIGNAGE/MUSIC/SMD
Main signage (OUTFITTERS) is working
All signages are in place (Fitting room, Directional signs etc.)
All lights are working
SMD is operational without faults
Music is working with updated Dapler's music
WALL UNITS
Merchandise displayed on wall is ironed and neat
Tops are in the upper tier and bottoms are below on front arms
Shelf Talkers and graphics are in place
FLOOR UNITS
Floor fixtures are in place and not dragged infront of behind (A-Stands, T-Stands,
Up-down Stands, Tables, D-Stands etc.)
Merchandise is piled neatly on Tables
Merchandise is ironed and hanged neatly on fixtures
A5 on all stands is in place with New Arrivals and Sale callouts
A4 on all acrylic stands are in place with New Arrivals and Sale callouts
Size sets are complete
Fragrance tray is set on Cash counter as per VM Standards
Denim Table is Filled with Ample stock
5:00 PM 7:00 PM
Visual Visit Report – OUTFITTERS STORES

9. WEEKLY ACTIVITY PLANNER (ANNEXTURE-E)
Cash counter cleaning
AC filter cleaning / Washing
Shelves cleaning / Hangers Segrigations
Complete cash counter dusting and cleaning
Stock Room setting
Ceiling corners cleaning
Walls / Wall panels
Fixtures maintenance & dusting
Stock Room setting
Rendomly Hard Tags verification
Walls / shelves cleaning
Security anntena / CCTV checking
Stock room setting
Front glass washing / cleaning
Fixture cleaning
Accessories demand
Stock room setting
Vrify system updation
VM overview/ Steaming
Verify stock replenishment
Stock room setting
Tryroom cleaning
Staff grooming checking / every Saturday
Stock room setting
Up coming week roaster
Finalize weekly reports
Askari cash collection
Stock room setting

10. CLOSING RITUALS (ANNEXTURE-F)
Walk Store for Standards
Sales Floor
All product merchandised in size order
All items priced
All items steamed
Correct hangers used as per guideline
Internal mannequins/busts in good condition
Mirrors are spotless
Floor is clean without any marks
Fitting Rooms
No garments hanging on hooks
Mirror is spotless
Walls & Floor are clean without any marks
Light is in working conditon
Door locks are in working condition
Over all Fitting Room is in operational condition
Cash Counter
Cash Counter is Cleared with Exchange Products
All the TILLS are clean and no cash or Bank Credit Card slips
available in them
Shopping Bags are refilled in appropriate places
Security tags and pins are removed and sent back to Stock
room
Cash Sales is Verified and Cash Placed in Back E. Safe
Stock room
Organized
Racks, Walls & Floor are clean without any marks
Every product is according to the Stock room map
Hangers and other accessories are in designated area
All marketing material is placed in designated area
Damage garments transferred to Damage Bin
Inspect General Housekeeping
Empty Garbage Cans and Replace Liners
Sweep
Mop
Dust
Closing Rituals

11. STORE REPLENISHMENT SHEET
Location Cetagory Style No
Small Medium Large X-Large Alternate
Staff Name

12. THANK YOU
BETTER TOGETHER