Compro Semesta Wahana Research 2016 - final

Office :
Gedung Menara Rajawali Lantai 7-1,
Jl. Dr. Ide Agung Lot#5.1 Kawasan Mega Kuningan
Setiabudi, Jakarta Selatan 12950
Phone : +6221-29490548; +6221-29490549
Email : ptswp@semestawahana.com
Workshop:
Jl. Nusantara Raya No. 290 Depok
Contact persons: Muhammad Komarudin S.Si. (+62
Ade Hamzah (+62813 1062 3212),
M. Sodikin (+62813 1481 9862)
Website : www.semestawahana.com
SemestaResearch–PT.SemestaWahanaPerkasa
1

Pendahuluan
 Since it was founded in 2012 “Semesta Research" intends to realize a research
institute that is authoritative and capable of providing a complete service in a
variety of technology-based activities
 High commitment to quality, we continue to try to answer the problems of the
customers, by developing a variety of research services program package
 Our commitment is to provide comprehensive services, with the best quality, so
that we will be a partner to solve customer problems
 Sejak didirikan (2012) Semesta Research (SR) berkeinginan mewujudkan
sebuah lembaga riset yang berwibawa dan mampu memberikan layanan
paripurna dalam berbagai aktivitas yang berbasis teknologi
 Komitmen tinggi terhadap mutu, maka kami terus berusaha menjawab
permasalahan para pelanggan, dengan mengembangkan berbagai variasi
paket program layanan riset
 Merupakan komitmen kami untuk memberikan layanan menyeluruh,
dengan mutu terbaik, sehingga kami akan menjadi partner untuk
mengatasi masalah pelanggan
2

VISION:
 Be a reliable research institute known for
promoting quality in service, with the
balance of dynamic business, thus
providing optimum benefit to the
shareholders.
 Provide excellent service at competitive
prices.
MISION:
Assist clients in:
 Improve product quality through surveys
and research, whether in relation to the
social field and the field of marketing
 Expanding the business to overall business
development
 Maintain client trust by fostering an
ongoing relationship and mutual benefit.
 Improve the quality of products and
services produced
 Provide data to formulate marketing
strategies more effective.
VISI:
 Menjadi lembaga riset terpercaya yang
dikenal karena mengedepankan kualitas
dalam pelayanan, dengan keseimbangan
bisnis yang dinamis, sehingga memberikan
manfaat yang optimal bagi para stake
holder
 Memberikan layanan prima dengan harga
kompetitif
MISI:
Membantu klien dalam:
 Meningkatkan kualitas produk melalui
survey dan riset baik bidang sosial maupun
bidang marketing
 Memperluas bidang usaha untuk pengem-
bangan bisnis internal secara menyeluruh
 Menjaga kepercayaan klien dengan cara
membina hubungan yang saling mengun-
tungkan untuk kerjasama yang berkelan-
jutan.
 Meningkatkan kualitas produk dan layanan
 Menyediakan data guna menyusun strategi
pemasaran yang lebih tepat sasaran
3

Kami dapat melakukan pekerjaan riset
secara utuh (menyeluruh) maupun
pekerjaan riset secara terpisah (parsial).
 Pekerjaan riset secara utuh dilakukan
mulai dari identifikasi masalah,
penyusunan desain riset, pelaksanaan
lapangan, pengendalian mutu, data
processing & analisa data, hingga
pelaporan & rekomendasi.
 Sedangkan pekerjaan riset secara
terpisah dilakukan hanya bagian
tertentu saja, misalnya:
 Pekerjaan Lapangan (Fieldwork)
 Pengendalian mutu (Quality Control)
 Pengolahan data (Data processing)
 Analisis Data
We can do research work in whole
(overall) or separately (partially).
 Research work as a whole (overall)
performed starting from problem
identification, preparation of
research design, field
implementation, quality control, the
data processing and analysis,
reporting and recommendations.
 While research work separately
(partially) done only certain parts of
it, such as:
 Field Work Only
 Quality control Only
 Data processing Only
 Data Analysis Only
4

Lingkup Pekerjaan (lanjutan)
Kami dapat melakukan riset:
 Berdasarkan permintaan dari klien
(Single Client/Taylor Made)
 Didisain oleh SR kemudian ditawarkan
kepada klien yang berminat ikut serta
dalam pelaksanaan lapangannya
(Sindicated/Omnibus Research), dan
 Didisain dan dilaksanakan sendiri oleh
SR untuk kemudian hasil riset
ditawarkan kepada klien (Multiclient
Research)
Scope of Work(continued)
We can do research:
 Based on requests from clients (Single
Client/Taylor Made)
 Designed by the SR and then offered to
clients who are interested in participa-
ting in the implementation of the field
(Syndicated/Omnibus Research), and
 Designed and implemented by the SR for
research then offered to clients
(multyclient Research)
5

Quantitative &
Qualitatve Methods:
Quantitative research:
• Personal/Face to face Interview
• Personal Telepon Interview
• Mail Survey
• Internet Survey
• Observation Survey
• Mystery Shopping
• Mystery Observation
• Desk research
Qualitative research:
• Focus Group Discussion (FGD)
• In-Depth Interview (IDI)
Respondent Type:
• Consumers Research
• Industrial research/Business to Business
Metoda Kuantitatif &
Kualitatif:
Riset Kuantitatif :
• Wawancara tatap muka
• Wawancara melalui Telpon
• Survei dengan surat menyurat
• Survei melalui jaringan Internet
• Survei Observasi
• Mystery Shopping
• Mystery Observation
• Riset data sekunder
Riset Kualitative :
• Diskusi dengan topik khusus
• Wawancara mendalam
Jenis Responden:
• Riset Konsumen
• Riset Industri/Perusahaan
6

7

Keunggulan SR
1. Dengan kualitas riset yang sebanding
dengan lembaga riset lain, biaya yang
dikeluarkan lebih terjangkau.
2. Dapat melaksanakan riset lebih
optimal, disesuaikan dengan budget
yang tersedia.
3. Dapat melaksanakan riset secara
terpisah (parsial) dengan kualitas
pekerjaan yang bisa diandalkan.
4. Proses pelaksanaan riset tidak cukup
simpel (mudah diikuti).
5. Klien dapat mengikuti atau
memantau jalannya riset secara lebih
terbuka.
6. Waktu pelaksanaan lebih fleksibel;
waktu pelaksanaan riset dapat
disesuaikan berdasarkan kebutuhan
klien.
SR Advantages
1. With the quality of research that is
comparable with other research
institutions, the costs were
affordable.
2. Can carry out research more
optimal, customized with the
available budget.
3. Can conduct research separately
(partial) with the quality of work
that can be relied upon.
4. Research implementation process is
not simple or straightforward.
5. Clients can follow or monitor the
implementation of research more
openly.
6. Execution time is more flexible;
research execution time can be
customized based on client needs.
8

Wilayah Kerja
SR working area covers the whole of
Indonesia, both in large cities (Urban)
as well as in small towns (Sub-Urban)
even rural areas (Rural).
Coverage Area
Wilayah Riset tenaga profesional SR
mencakup seluruh Indonesia, baik di
kota-kota besar (Urban) maupun di
kota-kota kecil (Sub-Urban) bahkan
daerah peda-laman (Rural).
9

PRESIDENT DIRECTOR
Muhammad Komarudin S.Si.
FIELD MANAGER
M. Sodikin
QC MANAGER
Lathif Gufron
DATA ENTRY
RESEARCH MANAGER
Rieke Suprapto
RESEARCH EXECUTIVE
Fachry Ramadhan & R. Bayu
Nur Eko
QC HEAD
Dwi Handono
INTERVIEWER/SHOPPER
TEAM LEADER
Hermein H
DP EXECUTIVE
Hidayat
QC STAFF
Bagas
DP MANAGER
Aditya Susanto
CODER
FIELD SUPERVISOR
Fauza Lestari, Nunik N
DATA PREP.
CHECKER
MANAGING DIRECTOR
Ir. Ade Hamzah, MSi.
10

11

Quality control dilaksanakan pada setiap
tahap penelitian, mulai dari pemaha-
man/briefing materi, persiapan kue-
sioner, rekrutmen/seleksi staff quality
control dan interviewer, cek metode
penelitian dan hasil kuesioner di lapang-
an
Standar QC:
 10% Witnesses By Supervisor/Team
Leader
 30% Call backs By QC Controllers/
Supervisors
 100% Interviews checked by Checkers
Quality control is carried out at every
stage of research, ranging from
understanding/briefing material, pre-
paration of questionnaires, recruit-
ment/selection and quality control staff
interviewer, checks on the methods of
research and checking the questionnaire
results of field work
QC standards:
 10% Witnesses By Supervisor/Team
Leader
 By 30% Call backs QC Controllers/
Supervisors
 Interviews 100% checked by
Checkers
12

Perangkat Lunak yang Digunakan
 Sistem Operasi DOS & Windows XP
Prof
 Sistem Operasi Jaringan LAN
(Windows System)
 Aplikasi Pengolahan Data MQ System
& QPS
 Sistem Data Konversi (ASCII dan
Raw Data)
 SPSS System
 Lisrel 8.51 untuk Structural Equation
Modelling (SEM)
 Aplikasi Software Marketing
Research lainnya
The Software Used
 Operating System DOS & Windows
XP Professional
 LAN Network Operating Systems
(Windows System)
 MQ Application Data Processing
System and QPS
 Data Conversion System (ASCII and
Raw Data)
 SPSS System
 Lisrel version 8:51 for Structural
Equation Modeling (SEM)
 And other Software Application for
Marketing Research
13

 SR memiliki total 12 staf full time,
dimana 3 diantaranya adalah staf
peneliti inti. Disamping itu juga
memiliki sekitar 300 tenaga lepas
(free lance) baik untuk tenaga
lapangan maupun di luar tenaga
lapangan.
 Tenaga profesional SR telah menja-
lankan pekerjaan riset pemasaran di
lebih dari 33 kota di Indonesia,
termasuk 6 kota besar (Jakarta,
Bandung, Semarang, Surabaya,
Medan dan Makassar).
 Dalam pekerjaan lapangan, SR dapat
melengkapi interviewer dengan GPS
(Global Positioning System) sehingga
dapat terdeteksi keberadaannya dari
waktu ke waktu; dengan demikian
tingkat akurasi data menjadi lebih
baik.
 SR has a total of 12 full-time staff, of
which 3 of them are staff researchers.
Besides, it also has about 300
freelancers for both interviewers and
other admin staff.
 Professionals SR has conducted
market research in more than 30
cities in Indonesia, including 6 major
cities (Jakarta, Bandung, Semarang,
Surabaya, Medan and Makassar).
 In field work, SR interviewer can be
equipped with a GPS (Global
Positioning System) so that they can
be detected its presence from time to
time and thus the accuracy of the
data would be better.14

15

PENGALAMAN KUANTITATIF
No Year Client Topic Area Nb of Resp Methodology
1 2012
Perhuta
ni Customer Engagement Survey PHT 2012
11 Cities (Java
Island)
319 (Corp)
362 (Tourist)
8 (IDI)
FtF & Indepth
Interview
2 2012
Gapura
Angkasa
Customer Satisfaction on Ground
Handling Services 2012
4 Airports
(CGK, DPS,
SUB & MDS)
402 FtF Interview
3 2012
Gapura
Angkasa
Employee Opinion Survey (Employee
Satisfaction) PT. GA 2012
All of
Indonesia
Branch
2.428 FtF Interview
4 2013
Gapura
Angkasa
Customer Satisfaction on Ground
Handling Services 2013
4 Airport
(CGK, DPS,
BPN & UPG)
417 FtF Interview
5 2013 FFI QC for Cable TV Survey Jkt, Sby & Mdn 1.942 FtF Interview
6 2013 FFI QC for Baby Diapers Survey Jakarta 391 FtF Interview
7 2013 FFI QC for City Car Vehicle “Mirage” Survey Jakarta 75 FtF Interview
8 2013 FFI QC for Milk Powder Survey Jakarta 260 FtF Interview
9 2013 FFI QC for TV Broadcasting Survey Jakarta 160 FtF Interview
QUANTITATIVE EXPERIENCES
16

10 2014 TNS LPS Knowledge Bank Jakarta 23 (Banks) FtF Interview
11 2014 TNS
Customer Satisfaction & Preferences for
Car owners
Greater
Jakarta
65 FtF Interview
12 2014 IFF Home Placement Test – Shampoo Surabaya 770 FtF Interview
13 2014 IFF Home Placement Test – Shampoo Jakarta 550 FtF Interview
14 2014 TNS Customer Satisfaction for Truck Owners
Greater
Jakarta
50 FtF Interview
15 2014
Tri
Swardan
a Utama
(TSU)
Customer Satisfaction & Loyalty for Truck
Owners
Jakarta 100 FtF Interview
16 2014 IPSOS Customer Satisfaction & UAI for Car Owners
14 Cities
(Jkt,
Bodetabek,
Bdg, Smg, Sby,
Dps, Mdn,
Pku, Plb, Bpn,
Mks, DIY, Crb,
Mlg)
1.300
Phone
Interview
&
House to
house Visit
17

17 2014 FFI Home Placement Test – Whitening Jakarta 780 FtF Interview
18 2014 FFI Study for Advertising NET TV Jakarta 1,070 CLT
19 2014 IPSOS QC for Healt Survey
Jakarta,
Surabaya &
Medan
1,200 CLT
20 2014 IPSOS QC for Life Style Jakarta 800 FtF Interview
21 2014 IPSOS QC for Milk Powder Survey Jakarta 260 FtF Interview
22 2014 FFI Study for Advertising NET TV Jakarta 1,070 CLT
23 2014 IPSOS Customer Satisfaction & UAI for Car Owners
14 Cities
(Jkt,
Bodetabek,
Bdg, Smg, Sby,
Dps, Mdn,
Pku, Plb, Bpn,
Mks, DIY, Crb,
Mlg)
1.300
Phone
Interview
&
House to
house Visit
18

1 2009 Panasonic
Market Shared & Market Size Study of
Wiring Device 2009
30 Cities 300 FtF Interview
2 2009 Panasonic
Down Light 2009
3 2009
JICA
(Nielson
Indonesia)
Evaluation for JICA project Bekasi 480 FtF Interview
4 2010
Bank
Indonesia
Passanger Exit Survey & Outbound
Survey 2010
Jkt, Sby, Dps,
Mdn, & Btm
2000 FtF Interview
5 2010 Panasonic
Wiring Device 2010
6 2010
Infomedia
Nusantara
Survey Kepuasan Pemasang Iklan Yellow
Pages & Direktori Khusus
Jkt, Bdg, Smg,
Sby, & Mdn
F2F=750 &
IDI=10
FtF & In-
Depth
Interview
7 2010
Indoceme
nt Tunggal
Perkasa
Retail Survey Jawa Timur 895 FtF Interview
8 2010
PT.
Pembangun
an Jaya
Ancol, Tbk
Customer Satisfaction Survey High
Season Lebaran 2010
Jakarta, Bogor,
Bekasi
1340 FtF Interview
19

9 2011
PT.
Pembangun
an Jaya
Ancol, Tbk
Customer Satisfaction Survey Low
Season 2011
Jakarta, Bogor 1500 FtF Interview
20

1 2009 BTN Measurement of Service Quality Branches 51 Cities 108 Branches Mystery Shopping
2 2010
Permata
Bank
Frontliner KPI evaluation of “PermataBank” 61 Cities 813 Frontliner
Mystery
Observation
3 2010
Bank
Muamalat
Service Quality Measurement of “Bank Mega”
Branches
Jkt, Smg, Yogja,
Sby, Mlg, Gsk, Dps,
Mdn, Plmbg, Pdg,
Smd, Bpp, Mks
dan Manado
121 Branches Mystery Shopping
4 2010 Optik Seis
Measurement of Service Quality in the “Optik Seis”
Branches & Benchmarking Competitors
Jakarta and
surrounding areas
45 Branches Mystery Shopping
5 2010
Media
Network
Wahana
(MRA
Group)
Service Quality Measurement of Savings "Batara
Pos" (E-Batara)
Jakarta dan
sekitarnya, Serang
dan sekitarnya
50 cabang Kantor
Pos
Mystery Shopping
6 2011
Permata
Bank
Frontliner KPI evaluation of “PermataBank" 2011 All of Indonesia 1064 Frontliners
Mystery
Observation
7 2011 BTPN
Service Quality Measurement of “Bank BTPN”
2011
All of Indonesia 86 Branches
Mystery
Observation
8 2012 BRI Service Quality Measurement of “Bank BRI” All of Indonesia 586 Branches Mystery Shopping
21

9 2012
Commonw
ealth Bank
Service Quality Measurement of Commonwealth
Bank Branches
33 Cities 85 Branches Mystery Shopping
10 2012
Bank
Muamalat
Service Quality Measurement of “Bank Muamalat” All of Indonesia 74 Branches Mystery Shopping
11 2013
Bank
Muamalat
Service Quality Measurement of “Bank Muamalat” All of Indonesia 80 Branches Mystery Shopping
12 2013 Bank Jabar Service Quality Measuremment of “Bank BJB” All of Indonesia 117 Branches Mystery Shopping
13 2013
Bank
Ekonomi
Service Quality Measurement of “Bank Ekonomi” All of Indonesia 33 Branches Mystery Shopping
14 2013
Bank
Ekonomi
Service Quality Measurement of “Bank Ekonomi” All of Indonesia 91 Branches Mysteri Shopping
15 2013
Bank
Ekonomi
Service Quality Measurement of “Bank ekonomi” All of Indonesia 92 Branches Mystery Shopping
16 2013
Blittz
Megaplex
Service Quality Measurement of “Cinema of
Blitzmegaplex”
3 Cities 7 Cinemas Mysteri Shopping
17 2014
Bank
Muamalat
Service Quality Measurement of”Bank Muamalat” All of Indonesia 82 Branches Mysteri Shopping22

No Year Client Topic Area
Nb of
Group
1 2004
PT. Sari
Sedap
Ready to Dring Tea: UAI & Product Testing Jakarta 6
2 2004 PT. SA Internet Service Provider: UAI Jakarta 2
3 2004
PT. Kalbe
Farma
Antacid Quick Dissolve: New Product Development Jakarta 4
4 2005 PT. MB Cosmetic for Men: UAI Jakarta 4
5 2005
PT. Kalbe
Farma
Health Drink: UAI & Product Testing Jakarta 5
6 2008 PT. MKP Hospital Services Jakarta 2
7 2009
Supermall
Karawaci
Market Positioning & Preference Shopping Center Tangerang 2
8 2009
Colliers
Internation
al
Potential Market for School & Hospital Jakarta 2
9 2009 FI Group Potential Market Survey for Microfinance Business 11 Cities 23
10 2010
Jaklarta Eye
Center
Pre Concept Test Study Toward New Appearance Jakarta 7
11 2010
Colliers
Internation
al
Potential Market Survey & Concept Test Development “Kota
Mandiri” in Krian – East Java
Surabaya
4 FGD &
4 IDI
23

No Year Client Topic Area
Nb of
Group
12 2010
Jakarta Eye
Center
Pre Concept Test Towards New JEC Jakarta
7 FGD &
10 IDI
24
13 2010
Colliers
Internation
al
Potential Market Survey & Concept Test Development CBD
in Medan - North Sumatra
Medan
4 FGD &
3 IDI
14 2010
Colliers
Internation
al
Potential Market Survey & Concept Test Development in
Sentul Bogor – West Java
Bogor
4 FGD &
5 IDI

Memiliki pengalaman dalam mengem-
bangkan bisnis Information Technology
(IT), Marketing Research, Survei &
Pemetaan, serta Sumberdaya Alam &
Lingkungan. Memiliki latar belakang
pendidikan sebagai master degree dalam
Program Studi Pengelolaan Sumber-
daya Alam & Lingkungan, di Institute
Pertanian Bogor (IPB). Kepiawaian-nya
dalam mengelola sebuah perusahaan
menjadi modal yang sangat kuat dalam
mengembangkan Semesta Research.
.
Muhamad Komarudin S.Si. M.Si. – Director
Having experience in the business,
developed the Information Technology (
IT ), Marketing Research, Surveying &
Mapping, and the Natural Resources and
Environment. Have an educational
background as a master's degree in
Management Studies Program-power
Natural Resources and Environment, at
the Institute of Agriculture (IPB ). His
expertise in managing a company
becomes a very strong capital in
developing Universe Research.
25

Have research experience (in mar-
keting) more than 10 years. Educational
background as a master degree (S2) in
the Department of Marketing Manage-
ment Sciences, University of Indonesia.
Highly experienced in conducting con-
sumer research as well as Business to
Business research. Expertise in process-
ing the data using a variety of appli-
cation programs and statistical mar-
keting research tools, is helpful in ana-
lyzing various types of data both simple
and complex. He often times doing
research using the Advance Analysis
such as Structural Equation Modeling
(SEM).
Ir. Ade Hamzah, MSi. – Managing Director
Memiliki pengalaman riset lebih dari 10
tahun, dengan latar belakang pendidikan
S2 jurusan Ilmu Manajemen Pemasaran
Universitas Indonesia. Sangat berpe-
ngalaman dalam melaksanakan consu-
mer research maupun Business to
Business research. Keahliannya dalam
pengolahan data dengan menggunakan
berbagai program aplikasi riset pema-
saran maupun statistic tools, sangat
membantu dalam analisa data sederhana
maupun kompleks sekalipun. Beberapa
kali melakukan riset dengan menggu-
nakan Advance Analysis seperti Struc-
tural Equation Modeling (SEM).
26

Mengawali karir dalam dunia riset
sebagai Field Supervisor pada tahun
1989 di salah satu perusahaan riset di
Jakarta. Keuletan dan kegigihannya ber-
karir di berbagai perusahaan riset telah
mengantarkannya menjadi seorang Field
Manager yang tangguh. Berbekal penga-
laman 24 tahun menggeluti divisi
lapangan menjadi modal yang sangat
kuat untuk memimpin divisi lapangan
SR sebagai suatu bagian riset yang
sangat penting yang dapat diandalkan.
M. Sodikin – Field Manager
He began his career in the world of
research as a Field Supervisor in 1989 in
one of the research agency in Jakarta.
Persistence career in various research
company is to become a formidable
Field Manager. With the experience of
24 years in the field division, is a very
strong capital to lead the field SR
division as a very important research
part, which can be relied upon.
27

Pengalaman riset lebih dari 15 tahun
diberbagai perusahaan riset besar di
Indonesia, baik lokal maupun multina-
sional. Memiliki pengalaman survey
mulai dari Interviewer, Team Leader,
Field Supervisor hingga Field Manager.
Pengalaman yang luas dalam mengelola
tenaga lapangan sangat membantunya
dalam menjalankan pekerjaannya saat ini
sebagai peneliti (researcher). Saat ini
Rieke ditugasi untuk mengembangkan
Divisi Research SR sebagai Research
Manager.
Having experience of more than 15
years of research in various research
companies in Indonesia, both local and
multinational. Have experience of
running a survey ranging from Inter-
viewer, Team Leader, Field Supervisor
to Field Manager. Extensive experience
is greatly helped in the work as a
researcher. Rieke is currently tasked to
develop the Research Division of the
SR as a Research Manager.
28
Rieke Suprapto – Associate Research Manager

Dengan latar belakang pendidikan S1
Teknik Kimia Universitas Sultan Ageng
Tirtayasa dan pengalaman dibidang riset
lebih dari 6 tahun diberbagai peru-
sahaan riset besar di Indonesia. Sangat
berpengalaman dalam mengerjakan
Mystery Shopping (MS) dan Mystery
Observation (MO). Pengalaman MS dan
MO Bank yang luas seperti MO Bank
Permata, Bank BTPN, Bank BRI, MS
Bank BRI, Bank Muamalat, Bank BJB,
Bank Ekonomi and MS Blitzmegaplex.
Saat ini Bayu ditugasi untuk mengem-
bangkan Divisi Research SR sebagai
Research Manager.
R Bayu Nur Eko W – Research Manager
Educational background as a Strata (S1) in
the Department of Chemical Engineering,
University of Sultan Ageng Tirtaysa.
Having experience of more than 6 years of
research in various research companies in
Indonesia. Have experience of running
Mystery Shopping (MS) and Mystery
Observation (MO). Experience MS and MO
of banking such as MO Permata Bank,
BTPN Bank, BRI, MS of Muamalat Bank,
BJB, Ekonomi, and Cinema of Blitz-
megaplex. Bayu is currently tasked to
develop the Research Division of the SR as
a Research Manager.
29

Memiliki pengalaman dibagian Data
Processing lebih dari 6 tahun di bebe-
rapa perusahaan riset besar di Indone-
sia. Sangat berpengalaman dalam
menggu-nakan software pengolahan
data riset pemasaran yang sederhana
seperti Survey Craft, QPS, MQ System
dan lain-lain, hingga yang komprehensif
seperti Structural Equation Modelling
(SEM) dan CHAID Analysis.
Aditya Susanto – Associate Data Processing
Manager
Having experience at the Data
Processing more than 6 years in several
research companies in Indonesia.
Highly experienced in the use of mar-
keting research data processing soft-
ware is as simple as Survey Craft, QPS,
MQ System and others, until such a
comprehensive Structural Equation
Modeling (SEM) and CHAID Analysis.
30

Pengalaman riset lebih dari 15 tahun
diberbagai perusahaan riset besar di
Indonesia, seperti Mark Plus, Synovate,
dan Kadence Indonesia. Pengalaman
profesionalnya dalam menjalankan pe-
kerjaan lapangan (fieldwork) selama
lebih dari 11 tahun, menjadikan Lathif
Gufron memahami banyak metode
survei, baik yang mudah maupun yang
sulit. Dengan pengalaman tersebut akan
sangat membantu Lathif Gufron dalam
memimpin divisi Quality Control di SR.
Lathif Gufron – QC Manager
Having experience more than 15 years
of research in various research
companies in Indonesia, such as Mark
Plus, Synovate, and Kadence Indonesia.
Professional experience in conducting
field work for more than 11 years,
making Lathif Gufron understand the
many methods of the survey, both the
easy and the difficult. With that expe-
rience, Lathif Gufron will be able to lead
the Quality Control division in the SR.
31

Memiliki pengalaman riset lebih dari 17
tahun. Pernah bekerja di salah satu
perusahaan riset terkemuka di Indonesia
(Synovate) selama lebih dari 10 tahun,
mulai dari Interviewer, Quality Control,
QC Supervisor hingga menduduki posisi
Area Supervisor.
Kuatnya pengalaman dalam mengelola
riset pemasaran dan ditunjang dengan
latar belang pendidikan di bidang ilmu
sosial dan politik menjadikan Andri
memiliki kemampuan yang handal
dalam melakukan serangkaian kegiatan
marketing di SR.
Andri M. Ismail – Associate Marketing Manager
Having experience more than 17 years
of research. Ever worked in one of the
leading research company in Indonesia
(Synovate) for more than 10 years,
ranging from the Interviewer, Quality
Control, Quality Assurance Supervisor
to the position of Area Supervisor.
Strong experience in managing mar-
keting research and education support-
ed by the striped background in social
science and politics make Andri has a
powerful ability to perform a series of
marketing activities in the SR.32

Office :
Gedung Menara Rajawali Lantai 7-1,
Jl. Dr. Ide Agung Lot#5.1 Kawasan Mega Kuningan
Setiabudi, Jakarta Selatan 12950
Phone : +6221-29490548; +6221-29490549
Email : ptswp@semestawahana.com
Workshop:
Jl. Nusantara No. 290 Depok

Compro Semesta Wahana Research 2016 - final

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