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1. SUMMARY RESEARCH METHODS
1. CHAPTER 1: INTRODUCTION TO RESEARCH
Research: the process of finding solutions to a problem after a thorough
study and analysis of the situational factors , business research applies this
principle in a work setting → Clearly defining the problem is thus very
important
Knowledge of research is important for managers, because it helps to…
1. Identify and effectively solve minor problems in the work setting
2. Know how to discriminate good from bad research
3. Appreciate and be aware of the multiple influences and effects of
factors impinging on a situation
4. Take calculated risks in decision making while being aware of the
probabilities associated with the different possible outcomes
5. Prevent possible vested interests from exercising their influence in a
situation
6. Relate to hired researchers and consultants more effectively
7. Combine experience with scientific knowledge while making
decisions
Qualitative data: data in the form of words, generated from open
questions in an interview or questionnaire, through observation or from
existing materials
Quantative data: data in the form of numbers, generally gathered through
structured questions
Applied research: research to solve an existent problem within a work
setting
Basic/fundamental research: research to generate a general body of
knowledge
Internal consultants/researchers:
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