Startup idea by McGill University Students

1. Exploit It Technologies
Presentation By Team Blue

2. THE TEAM
Ammar
Raufi
Lahore, Pakistan
Justin
Hawrysh
from
Miao
Zhao
from
Rafic
Osseiran
from
Dante
Filice
from

3. VISION
Exploiting overlooked green,
renewable and sustainable
forms of energy

4. PRODUCT
PowerSole ™
A sole insert that stores the
energy people expend when
walking, running or doing any
physical activity
May be placed inside any
shoe or sandal

5. HOW IT WORKS
Tiny air cushion pumps air into a micro-generator when
compressed by a person’s foot
Air flows through a tiny tube into a micro-turbine to
generate power
The power is stored in a tiny battery pack that can be
clipped onto the side of the shoe or on top of the laces.
The battery pack may be removed at any time to power
any device through a USB cable

6. OPPORTUNITY AND VALUE PROPOSITION
The Opportunity We See
The growing interest in sustainable and
renewable forms of energy
Everyone wants to do their part in
ensuring a sustainable future!
The Value We Offer
For people who perform outdoor
activities regularly, to transform all the
energy they lose into clean and useful
energy
Solution for situations when people
have no other way of charging their
portable electronic devices
Helping environment conscious people
do their small part in ensuring a
sustainable future

7. PRODUCT ROADMAP - OVERVIEW
• Build-measure-learn feedback loop
• Initial release
• Identify potential early adopters
• MVP aimed at early adopters
• Early adopter feedback
• Measure response to product
• Ongoing customer assessment
• Constant iteration and experimentation
• Adjust product and observe the response
Image 1 [1]

8. PROPOSED TIMELINE

9. BUILD:
PRELIMINARY COST ANALYSIS

10. MEASURE/LEARN:
ACTIONABLE METRICS
• Key measurements
• Types of shoes worn with PowerSole
• Gender, age, socio-economical status
• Sales figures
• Actionable vs. vanity metrics
• Actual net sales vs. customer interest
• Net sales = sales – returns/refunds
• Sales normalized by advertising expenditures

11. LONG-TERM DEVELOPMENT
STRATEGY
• Licensed PowerSole technology
• Build-measure-learn
• Pivot/persevere
• Based on actionable metrics
• Technology pivot
• Piezoelectric (mechanical stress)
• Dynamoelectric (pressure)
• Zoom-out pivot
• Geothermal thermoelectric household power generation system

12. MARKET SIZE
21227 Million USD / Year

13. GROWTH

14. MARKET STRATEGY
• Paid Engine of Growth
• Identify Opinion Leaders
• Use Word of Mouth

15. COMPETITORS
PIEZO ELECTRIC SHOE

16. COMPETITORS

17. THANK YOU