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Team KATUSHA - Social Media Strategy
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Team KATUSHA - Social Media Strategy
1.
2.
3.
#SPORTSYEAR2016 MARCH 3RD
4.
5.
6.
7.
The strategy « Become
the favorite team on the tour » Communication « We » live to ride The team Make this cycling team a team of human riders The riders Be part of our life Be part of our victories OUR OBJECTIVES
8.
WE TRAINED ALL
THE TEAM ON SOCIAL MEDIA
9.
RIDERS STAFF =/
10.
+ 1.000.000 followers MORE
THAN 1MIILIONS FOLLOWERS COMBINED
11.
RIDERS MUST BECOME
AN ONLINE BRAND
12.
WE HELPED THEM
WITH THEIR SOCIAL MEDIA IDENTITIES
13.
TEASING ABOUT THE
LAUNCH OF THE TEAM
14.
REVEAL OF THE
NEW IDENTITY OF THE TEAM
15.
MORE THAN 10.000.000
ORGANIC REACH IN 3 DAYS
16.
Philippe Maertens Communications Manager QUESTIONS
FOR PHILIPPE
17.
WHAT IS THE
ROLE OF SOCIAL MEDIA TODAY AT TEAM KATUSHA ? HOW DID SOCIAL MEDIA CHANGE YOUR DAILY JOB? WHAT DO YOU EXPECT FROM SOCIAL MEDIA ?
18.
LAUNCHING OF A
NEW PRO CLOTHING CYCLING BRAND
19.
PRO RIDERS FOR
PRO PRODUCTS
20.
21.
IDENTIFYING KEY OPINION
LEADERS THROUGH SOCIAL MEDIA
22.
Users LobbyingBrands Shops Content &
events Media UNDERSTAND LOCAL CYCLING ECOSYSTEM THROUGH SOCIAL MEDIA
23.
London - @LadyVelo
- 60k tweets - 6k followers - Eroica / Vulpine IDENTIFIED CYCLING KEY OPINION LEADER IN LONDON
24.
IDENTIFYING KEY OPINION
LEADERS AROUND THE WORLD
25.
26.
Thank you
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