3. REVENUE OPTIMIZATION PROCESS
Analyzed Categories
1. Categories A – G
The pages in the optimization list are the ones with highest potential, due to:
1. Revenue it already brings
2. High CTR with traffic potential
3. Positions 11-20 to push to the first page
6. OPTIMIZATION PLAN
Based on the relative tab - we'll start optimize those pages as follow:
1. Keyword research
2. Content optimization
3. Add FAQ widget
4. Work on internal linking
5. Add top performing pages to main navigation bar
6. Check / test CTA elements
7. Align partners affiliate link
8. Work on link building (specially for pages ranked on page 2, quick win)