Wedding shop
Bangladeshi wedding ceremonies have been transformed in the last decade in tandem with contemporary trends. The budget, splendor, fashion, and social significance associated with marriage have seen an upward trend. The concept of Bangladeshi wedding shopping has undergone a sea change thanks to the economic revolution and rising consumerism. People now splash more money than before on shopping and preparations related to marriage.. There are hundreds of things need to buy for the wedding. And the fact is people need to move to number of different places to avail these things. If one get clothes in one places, they will not get jewelry to that places. If one get cosmetics to one place, they will not get accessories to that place. In this way if people get one thing in a place, then they need to go to other places for availing other important things. Which is really time consuming and a burden as well.
For that reason I am proposing a plan to remove this burden. If I could bring all the A to Z things of wedding under one floor, then people will have an opportunity to do shopping by doing relax and their time will also be saved. If a variety of collection can be kept on that massive store, then it will be a great business to attract the potential customer.
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local publications & marriage related websites
media coverage with celebrity
TV & Radio shows
bridal fair
discount on packages
sponsoring celebrity wedding
Marketing Plan & Strategy:
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13.
different shops for different products are costly
large amount of shopping discard cost
alternative to the costly shops
Pricing Strategy:
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14.
well organized
easy to find contact
full company description
easy to access any information
Web Plan:
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15.
online wedding store
wedding shops near Dhanmondi -
Bashundhara city
Katabon wedding accessories market
New market
Lubnan
Competitor:
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17.
according to a public survey,
• 80% consumers want one stop wedding shop
• 47% consumers are agreed to open a wedding shop
at Dhanmondi
• 87% people think that present scenario is not cost
effective
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Statistical Data &
Analysis:
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Total cost, T.C. = F.C + V.C.
=( 144+3X) Lakh
Total Sales = 3.75X Lakh
At Break Even Point,
Total revenue = Total cost
Or, T.R = T.C
3.75X = 144+3X
X= 192
So if we want to reach break Even we have to sell 192
packages.
Break-even Analysis:
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26.
Revenue from Cash flow:
Future Value
1st Year = 45Lakh
2nd year= 60 Lakh
3rd Year= 75 Lakh
Cont…
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27.
Now,
PV= FV/(1+i)ⁿ PV= Present Value
FV= Future Value
i= Interest rate = 8%
n= year
PV₁ = 41.66
PV₂ = 51.44
PV₃ = 59.53
NPV= {(41.66+51.44+59.53)-144} Lakhs
= 8.63 Lakhs
NPV>0
so the business proposal is accepted.
Cont…
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Strengt
h
•Labor employment opportunities
•Concurrent & well cherished concept
Weakne
ss
•Completely new in market
•Addiction of customers towards selected brands
Opportunit
y
•No competitor
•Advertisement options are high
Threats
•Political instability
•Inadequate safety options
SWOT analysis:
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29.
We will..
work on management
try to train our clients In communication skills like
calling emergency number
Approach to solve this
problem:
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30.
it is the possible way to make the wedding
shopping most memorable and cost effective…
In the end:
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