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Get your imagination…
1

Kristy Talukdar
Managing Director
12.01.07.017
2

 under one roof
 relaxed & pleasurable
 superior customer service
Mission:
3

 network of customers and
professionals
 inspire to reach potential
 creating values & making
difference
Vision:
4

 Middle class
 Upper middle class
Target Market:
5

 Walima
 Dhanmondi
Name & Place:
6

 exclusive premises
 family environment
 special discount
 customization
 advisor
Feasible Strategies:
7

 one-stop-shop
 strong referral network
 stellar customer service
 fresh mix of inventory
Key to success:
8

Rashna Tasmin Mumu
Marketing Manager
12.01.07.025
9

Bridal:
 Saree
 Lehenga
 Cosmetics
 Footwear
 Bags
Attire & Accessories:
10

 Sherwani
 Suit
 Footwear
Other
decorative
items
Groom:
11

 local publications & marriage related websites
 media coverage with celebrity
 TV & Radio shows
 bridal fair
 discount on packages
 sponsoring celebrity wedding
Marketing Plan & Strategy:
12

 different shops for different products are costly
 large amount of shopping discard cost
 alternative to the costly shops
Pricing Strategy:
13

 well organized
 easy to find contact
 full company description
 easy to access any information
Web Plan:
14

 online wedding store
 wedding shops near Dhanmondi -
Bashundhara city
Katabon wedding accessories market
New market
Lubnan
Competitor:
15

Masud Parvez
Financial Manager
12.01.07.23
16

according to a public survey,
• 80% consumers want one stop wedding shop
• 47% consumers are agreed to open a wedding shop
at Dhanmondi
• 87% people think that present scenario is not cost
effective
17
Statistical Data &
Analysis:

Initial cost:
Cost Analysis:
Place 30 lakh
Interior 8 Lakh
Stationary 8 Lakh
Marketing 20 Lakh
Total 66 Lakh
18

Overhead Cost:
Cont…
Salary 10 Lakh
Bags & Cosmetics 12 Lakh
Footwear 2 Lakh
Clothing 40 Lakh
Decoration 5 Lakh
Jewellery 8 lakh
Bills 1 Lakh
Total 78 Lakh
19

 Variable cost:
We are assuming 26 packages on hand inventory
Variable cost= Overhead cost/Total packages
= 78/26
= 3 Lakh
 Fixed Cost:
Fixed cost= Initial cost+ Overhead cost
= (66+78) Lakh
= 1 core 44 lakh
Cont…
20

 Selling Price:
Selling Price= {(Initial cost + Overhead cost) /
Packages} + Profit
= {(66+78)/26}+.75 (20% profit)
= 3 Lakh 75 Thousand
Cont…
21

 Total cost, T.C. = F.C + V.C.
=( 144+3X) Lakh
 Total Sales = 3.75X Lakh
 At Break Even Point,
Total revenue = Total cost
Or, T.R = T.C
3.75X = 144+3X
X= 192
So if we want to reach break Even we have to sell 192
packages.
Break-even Analysis:
22

23

Monwar Anik
Manager
12.01.07.024
24

Investment = 144 Lakh
 Estimated Sales:
Net Present Value:
Year Demands
1st 60
2nd 80
3rd 100
25

Revenue from Cash flow:
Future Value
 1st Year = 45Lakh
 2nd year= 60 Lakh
 3rd Year= 75 Lakh
Cont…
26

Now,
PV= FV/(1+i)ⁿ PV= Present Value
FV= Future Value
i= Interest rate = 8%
n= year
PV₁ = 41.66
PV₂ = 51.44
PV₃ = 59.53
NPV= {(41.66+51.44+59.53)-144} Lakhs
= 8.63 Lakhs
NPV>0
so the business proposal is accepted.
Cont…
27

Strengt
h
•Labor employment opportunities
•Concurrent & well cherished concept
Weakne
ss
•Completely new in market
•Addiction of customers towards selected brands
Opportunit
y
•No competitor
•Advertisement options are high
Threats
•Political instability
•Inadequate safety options
SWOT analysis:
28

We will..
 work on management
 try to train our clients In communication skills like
calling emergency number
Approach to solve this
problem:
29

it is the possible way to make the wedding
shopping most memorable and cost effective…
In the end:
30

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Wedding Shop