2. What is Choose Health L.A.?
Prevent disease, improve
nutrition and control obesity
Info of calorie count, sugar,
salt…
Community based public
education/skills building
“This perspective takes us
outside the realm of wanting
to change people and teach
them how to better live their
lives” (Dutta, 2008)
3. Why Does This Matter?
Los Angeles County:
58% overweight or obese
20% of kids in 5th, 7th and
9th grade obese
10 million residents in 80
cities
Portion control
Sedentary families
Families eat out 4x/week,
more calories consumed
5. Culture –Centered Approach
“The culture-centered approach
seeks to introduce the voice of
local communities into the ways
in which issues of health are
understood, interpreted and
communicated” (Dutta, 2008)
6. Down Stream
How to make your
food healthier
Motivation to
exercise
Micro-level individual
factors
Up Stream
Calories on posters
Food environment
Knowledge
Macro-level social
processes
7. Restaurant Partnership
Promote healthier eating
habits
Children’s menu – healthy
alternatives
Regular menu - smaller
portion sizes
Promotion of restaurant
Decals stating alliance
Does not completely omit un-
healthy options
9. Move Healthy
Engaging in regular physical activity and
exercise – 60 minutes a day for children and 30
minutes a day for adults – can help to:
Reduce the risk of heart disease, stroke and
cancer.
Lower blood pressure.
Strengthen bones and muscles.
Achieve and maintain a healthy weight.
Improve mental health and mood.
Provide opportunities for bonding with family
and friends.
Reduce the risk of becoming overweight or
obese and boost self-confidence, especially
in children.
10. Culture-Centered Approach
Structure
Aspects of social
organization that
constrain or
enable cultural
participants to
be healthy
Agency
An individuals
ability to
engage in
behaviors of
their choosing
Culture
A community’s
shared set of
beliefs/attitudes/val
ues
/norms/meanings
