1. CityofDallasBUZ1605
GraphicDesign&CreativeMarketingServicesPresentation
02.09.16
ZielinskiDesignAssociates/TheHallAgency

3. Whatwebring
totheTable.

4. Over125YearsofcombinedIndustryExperience
• TwoSeniorCreativeDirectorsassignedtotheCityofDallas
• Concept/Design/Copywriting
• PrintandBroadcastProduction
• TraditionalandDigitalMediaPlanningandPlacement
• SocialMediaCreationandMaintenance
• WebsiteDesign
• PublicRelations
• PromotionalProducts
• Events/PromotionsPlanningandImplementation

6. PastClients.

7. WehaverepresentedabroadSpectrum
ofClientsinthepast35Years
• Automotive:ParkPlaceDealerships,CrestCars
• Restaurant:CiCi’sPizza,GoldenChick,CrossroadsDiner,MOZZ
• B2B:BrimLaundryMachinery,JurassicRanchBoots
• RealEstate:WeitzmanGroup,Caruth,RegencyCenters
• Retail:Bag‘NBaggage,NeimanMarcus,JustAddWater
• Financial:ProfessionalBank,BlueblonnetSavings
• Medical:TenantHealthcare,BaylorMedicalCenter,Dr.MitchellBrooks/
HealthoftheNation,EverWell–WhereEastTreatsWest
• Miscellaneous:FreedomPark,IdealFeet,SquirrelBrandNuts

10. CurrentClients.

11. You’veprobablynoticedthatwedon’t
specialize,bydesign
• Automotive:BerrymanProducts
• Retail:Nicholson-HardieGardenCenters,PlazaatPrestonCenter,
SallyBeauty
• B2B:TrinityIndustries,SiemensMobility,CosmoProf,BeautySystems
Group,USPolyco,UnivarOil&Gas
• RealEstate:Cushman&Wakefield,CBRE,LeadcoreGroup,Qualico,
VentureCommercial,BehringerHarvard
• Travel:CelebrityCruises
• Arts:ShakespeareDallas,BusinessCounciloftheArts—ProBono

13. Whatwe’recapable
ofonbehalfofthe
CityofDallas.

14. Capabilities
• Results-DrivenIdeas
• Award-winningDesign
• AfullSpectrumofAdvertisingandMarketingResources
• AnexperiencedTeamofProfessionalsfromToptoBottom
• APromisetostayOnBudgetandWithinDeadlines
• StrategicPlanning
• CreativeSolutions
• CustomerService
• CustomerService(soimportantwelistedittwice)

16. Service&Support.

17. Above&Beyond
• We’reclose—locationsinUptownandLakewood
• We’recoordinated—multipleTeamMembers,oneDirection
• We’reorganized—projectsaremanagedthroughavarietyofworkflow
systems—basecamp,dedicatedURLsites,GoogleDocs,E-Mail,etc.
• We’rededicated—theCityofDallaswillbegiventopPriority
• We’recommitted—wearepassionatetopromotingourCityinthebest
possibleLight

19. Processes&
Procedures.

20. HowWeWork
• ProjectInitiationwillinvolvetheprimaryAccountExecutive
• AppropriateTeamMembersarebroughtinforReviewofClientNeeds
• CreativeDirector(s)willthenworkwithallTeamMemberstodevelop
aCreativeBriefforApproval
• Withapproval,Strategy/CreativeDirection/BudgetEstimatesare
developedandpresented
• ProjectManagerwilltraffictheJobthroughouttheProcess
• 24/7ProjectProgresswillbeavailabletoallappropriateParties
throughouttheProcessviathemostappropriateProjectManagement
System
• PriortoImplementation,theProjectisre-presentedforfinalApproval

22. CaseStudies.

23. AFewSuccessStories
• AdvocateMagazines
• CelebrityCruises/CaféMomentum
• ExallPark
• ShakespeareDallas

25. AllocatedHours.

28. ThankYou!
We’rereadytobegin.

29. ZielinskiDesignAssociates/TheHallAgency
©2016