Small business branding

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Small business branding & Customer Loyalty 2.0 presented at #cenphocamp on 10/09/10 at ASU.

The video of this presentation can be found here:
http://blog.gannettlocal.com/2010/10/11/small-business-branding-loyalty-2-0-presentation/

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Small business branding

  1. 1. Small Business Branding: Customer Loyalty 2.0<br />#cenphocamp 2010 <br />@kspidel<br />
  2. 2. Workshop Sponsor<br />Some people want to live in cozy suburbs and some people want to live in active urban environments. Phoenix has the suburbs. But can we attract and keep the growing number of people that are looking for the urbanity?<br /> <br />Add the fact that urban areas are more efficient uses of resources, and Phoenix's future economically depends on achieving a vibrant, character-filled urban core where communities are tight, pedestrians are catered to, and cars are optional.<br /> <br />That's what I strive for and am always looking to meet new people interested in seeing our downtown flourish, because I think Phoenicians deserve that much.<br />
  3. 3. Small Business Branding?<br /><ul><li>Neighborhood
  4. 4. Culture
  5. 5. Customer Service
  6. 6. Word on the street
  7. 7. After-taste
  8. 8. Community</li></li></ul><li>Your neighborhood brands?<br />
  9. 9. Word of Mouth Remarketing<br />How do you remarket?<br />Does your brand have a loyalty program?<br />Who are your “Norms” (Cheers)<br />
  10. 10. Local 2.0<br />Social media<br />Online Reputation<br />Checked in?<br />Engagement<br />
  11. 11. Engagement!<br />
  12. 12. True Engagement<br />
  13. 13. Online to Offline<br />
  14. 14. Reward Loyalty<br />Foursquare Mayor Discount<br />Digital “Norms”<br />Stalk Yelp!<br />Whrrl Society Stalk<br />Twitter/Facebook Love<br />
  15. 15.
  16. 16. Loyalty 2.0 <br />Invest in your customers<br />Empower them with the tools to remarket<br />Listen to truly understand your brand<br />Adopt branding techniques<br />Create community<br />
  17. 17. Kevin Spidel<br />@kspidel<br />facebook.com/kspidel<br />iam@kevinspidel.com<br />blog.gannettlocal.com<br />BrandingCamp.org<br />MoreBitesAZ.com<br />

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