This document discusses the importance of building urban communities and downtown areas in Phoenix that are pedestrian-friendly and do not require car use. It notes that achieving a vibrant urban core is important for Phoenix's economic future. The document then shifts to discussing topics related to small business branding, customer loyalty, and engagement through social media and online platforms. It emphasizes truly listening to customers, empowering them to remarket the brand, and creating a sense of community.

1. Small Business Branding: Customer Loyalty 2.0 #cenphocamp 2010 @kspidel

2. Workshop Sponsor Some people want to live in cozy suburbs and some people want to live in active urban environments. Phoenix has the suburbs. But can we attract and keep the growing number of people that are looking for the urbanity? Add the fact that urban areas are more efficient uses of resources, and Phoenix's future economically depends on achieving a vibrant, character-filled urban core where communities are tight, pedestrians are catered to, and cars are optional. That's what I strive for and am always looking to meet new people interested in seeing our downtown flourish, because I think Phoenicians deserve that much.

4. Culture

5. Customer Service

6. Word on the street

7. After-taste

9. Word of Mouth Remarketing How do you remarket? Does your brand have a loyalty program? Who are your “Norms” (Cheers)

10. Local 2.0 Social media Online Reputation Checked in? Engagement

11. Engagement!

12. True Engagement

13. Online to Offline

14. Reward Loyalty Foursquare Mayor Discount Digital “Norms” Stalk Yelp! Whrrl Society Stalk Twitter/Facebook Love

16. Loyalty 2.0 Invest in your customers Empower them with the tools to remarket Listen to truly understand your brand Adopt branding techniques Create community

17. Kevin Spidel @kspidel facebook.com/kspidel iam@kevinspidel.com blog.gannettlocal.com BrandingCamp.org MoreBitesAZ.com