In this edition of Trends Across the Planet, we take a look at an app for Sneakerheads, moody teapots, an up-Lyfting idea—and much more. Happy reading!

1. 01
JUNE 2019

2. June2019
TRENDS
ACROSS
THE PLANETIN THIS EDITION OF TRENDS ACROSS THE PLANET,
we take a look at an app for Sneakerheads, moody
teapots, an up-Lyfting idea—and much more.
Happy reading!
Team Momentum

3. June2019
CONTENTS
PAGE PAGE
PAGE
05 06
07
PAGE
04 SPORTS
HEALTH
QUOTE & STAT OF THE MONTH
TECHNOLOGY
ENTERTAINMENT
APP OF THE MONTH JUST FOR FUN

4. June2019
mVIEW
mVIEW
AUTHENTICITY, SUSTAINABILITY, CONNECTING WITH YOUR CONSUMER. If you’re a brand and that’s not
part of your focus, then you’d better start thinking about what you want your legacy to look
like. Today’s consumers, especially younger Millennials and Gen Z, expect every brand to
be making efforts to give back to the community around them. The deal breaker? If your
attempts are off-brand or obvious, today’s consumer sees right through it. Lyft’s Grocery
Access Program is the perfect example of how a brand can extend its original purpose to
give back without feeling inauthentic. We hope other brands follow their lead.
NIKE
RUNNER’S CLUB
IN JANUARY 2019, Nike opened a community space for runners
at the same location as the brand’s first-ever store in Santa
Monica, California. The store originally opened in 1967, when
Nike was known as Blue Ribbon Sports (BRS), and quickly
became a space for local runners and fitness devotees to
gather and share experiences. Nike is now tapping into that
heritage and hoping the appropriately named BRS will once
again become a place for runners to meet and talk.
OFFERING
A LYFT
TRANSPORTATION COMPANY LYFT announced this past April that
it was significantly expanding its Grocery Access Program
to areas across the US and Canada. The program offers
discounted rides to people living in low-income or rural areas
who have difficulty accessing grocery stores and healthy
food options because of distance or lack of transportation.
The program was initially tested in Washington D.C., where
families with children enrolled in participating schools could
claim up to fifty $2.50 shared rides. With hundreds of families
taking part in the program during the first four months of the
trial period, the program has been seen as a success.
NIKE HAS THE RIGHT IDEA: bring people together who share common passions.
Not in the expected social media way we’ve become accustomed to, but in a
more intimate, collaborative setting. The BRS community space has become a
place for strangers with similar interests to connect, share and perhaps make a
friend or two. It’s refreshing to see a brand taking a “back to basics” approach,
given how we as a society have become tethered to our devices and social media
platforms. Believe it or not, consumers are craving a more human connection—
brands just need to create the opportunity.
SPORTS
HEALTH

5. June2019
Experience is the new luxury. The
more people become conscious of the
negative side effect of excessive digital
consumption, the more they will choose
real-life immersive sensorial experiences.
–Ishwari Thopte
Brand strategist co-founder
The Pop
QUOTE STAT OF THE MONTH
TEA AND
SYMPHONY
JUST THIS PAST MARCH, US-based Teplo unveiled a smart
teapot that brews tea based on a user’s emotional
state. The teapot’s built-in sensors determine the
user’s heart rate and body temperature, along with
environmental factors such as room temperature and
humidity level. It then uses the data to brew a pot of
tea at the best temperature for the optimal amount of
time. Funded on Kickstarter, the teapot is scheduled
to sell in April 2020 and is expected to retail at $349.
WE CONFESS, WE LOVE THE IDEA OF THIS TEAPOT. It is completely in line with the trends we’ve been following for years
now: consumers want to express their identity and be recognized for their individual tastes. Personalization!
Customization! Me first! They want products and services that tap into their fundamental human need—to feel in
control, be understood and be seen as individuals. What’s more controlled and individualistic than tea brewed to
match your feelings? Teplo has clearly done their research, reaching out to their core consumers and delivering
whattheyneed.Weexpectthatthislittlekettleisgoingtogetalotofpeopletalking—andalotofcopycatversions.
mVIEW
TECHNOLOGY
GEN ZS FEEL THAT PERSONAL
ACHIEVEMENT – EDUCATIONAL
OR PROFESSIONAL (43%) – AND
HOBBIES AND PASTIMES (42%)
ARE THE THINGS MOST CENTRAL
TO THEIR IDENTITY.
Source: Barna

6. June2019
mVIEWmVIEW
June2019
FEET
FIRST
BELARUS-BASEDSTARTUP Wannaby recently launched
a beta of Wanna Kicks, an iOS app that uses AR
to make it easier for shoppers to find the perfect
sneakers. Choosing from a list of 3D models,
sneaker lovers point their camera at their feet
and then see themselves “wearing” their choice
of footwear. Wanna Kicks lets users save a photo
of themselves “wearing” the sneakers, which they
can then share on social media.
SNEAKERHEADS, YOUR INFLUENCE AND POWER CONTINUE TO AMAZE US! Not only does Wanna
Kicks provide consumers with convenience (what’s better than virtually trying on
sneakers anywhere you may be?) but also gives consumers the feeling of control and
confident decision-making. But, we’ve highlighted this app not for its uniqueness—
in fact, this is a technique that beauty companies like Sephora have been using for
some time now. We feel that Wanna Kicks is further proving that shopping online,
layered with the right tools and services, is quickly becoming as rich an experience
as its offline counterpart. And that is truly a trend to be watching.
FUN AND
GAMES
THE STEAMPUNK VR SCOOTER opened at the Erlebnispark
Schloss Thurn theme park in Nuremberg, Germany in April
2019, inspired by the steampunk science fiction genre.
Developed by US-based motion capture company Qualisys
and Munich-based Holodeck VR, the bumper car game
enables headset-wearing players to compete against each
other, as well as robotic enemies in a virtual environment.
And just like other VR-powered games, players can pay for
extras and upgrades to overcome the various challenges
and other competitors.
TRADITIONAL BUMPER CARS KICKED UP TO THE NEXT LEVEL, that’s what we envision this game to be like.
However, what this example truly represents is the human desire for escapism. To play and have fun—
be surprised and disappear into another world, if only for a moment. In our own proprietary research, we
learned that 78% of consumers around the world find it important that a brand be able to help them
take away some of their stress and anxiety. This doesn’t necessarily have to be through large-scale
events or gestures, it can be something as simple as taking a spin on the Steampunk VR Scooter.
ENTERTAINMENT
APPOFTHEMONTH

7. June2019
COSMETIC
CHOCOLATE
BY NOW, MANY OF YOU HAVE HEARD ABOUT THE BENEFITS OF RAW COCOA (all those antioxidants!), so naturally,
consumption is on the rise. And, with every new discovery, brands look for surprising, unique
ways for consumers to actually consume products. Raw cocoa is no different. US beauty brand
Ceramiracle’s newest supplement, Ageless Delight Beauty Chocolate, caters to this demand with
the aim of promoting glowing skin. Each chocolate square contains a mixture of ingredients to
firm and protect the skin: fucoidan (brown seaweed extract) stimulates collagen production and
promotes skin elasticity and polyphenols (a compound found in plants) aids skin rejuvenation and
locks moisture in cells. The chocolate attracts an older health-and-beauty-conscious consumer by
touting the youthful benefits of its core ingredients. Sounds delicious!
JUSTFORFUN

8. 01
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SOURCES
Trendwatching.com
Stylus
Barna
Cassandra Daily
Momentum Worldwide