Mollydooker website design brief for digital painting artist freelance.

1. Mollydooker Website Design Brief
We will try and be really specific here so we head in the right direction.
The overall feel we wanted to have the fantasy, look and feel of Alice in
Wonderland. ( Digital Painting Style )
The illustration will have logo and open book in the middle of it, so you cant
have necessary detail behind that.
We would like to have full figure versions of Sarah Sparky Luke & Holly (so
that we can use them again inside the website: see following pages for more
details) We must look like present day ages, S&S in King&Queen outfits with
crowns, and L&H in the same clothes as guide. See rough sketch for
positioning of characters and ideas.
Label Character details:
All label characters need to look the same as on the labels, same dress, actions
& age:
Boxer: exact same action as on the label looking to his left at Miss Molly
Miss Molly: exact same action as on the label looking ahead
Violinist: exact same action as on the label
Maitre D': exact same action as on the label
Jester and white horse: don't have to be the same action as they are
recognizable.
Background:
Carnival tent / Bright Colour Trees / Castle in the background
Foreground: to look like Alice in Wonderland drawing with roses, wine and
flowers.
Please allow for top navigation menu to cover the top of the illustration, but
look good if taken away, same as when we take the logo and book away.
Vineyards in the distance
To conclude: This illustration is a digital painting closed to photograph
fantasy version of our family and labels. The drawing will be a beautiful art
piece on it’s own, but allow for the navigation, logo and book to be present for
the website.

3.
Sarah
Dress:
Good
Position:
great
except
please
make
me
look
straight
ahead
(use
new
photo
as
reference
)
Please
keep
me
with
long
hair
as
suits
the
princess
look.
My
left
hand
looks
a
bit
stiff.
Sparky
Please draw him standing
like
this picture shows, more
relaxed and open hands with
the
dress as guide.

4. Holly
Dress: needs to be A line ( see actual dress,
so make it bellow out a bit more at the waist
seam )
No flower in hair.
Socks: great frill but half that size.
Legs: a bit slimmer and she looks a bit
pigeon toed (RH shoe needs to point to the
right more )
Shoes: lower cut to show more white sock
on the top ( more girl style than boys, see
above )
Dress: Blue Eyed Boy outfit
Position: as pictured. At
this point we are unsure
whether he should be on a
barrel or something, so for
now just draw him on his
own. When we are further
down the track we can see
if he needs to be on
something.

5.
To
clarify
exactly
what
we
are
after
for
the
label
characters,
see
above.
We
would
like
them
to
look
like
the
3D
style
above.
This is great, just make sure they are
3d cartoon versions of the girls on
the label. I.e same eye shape, lips,
arm shape

6. Characters
Boxer
Miss
Molly
Jester
Violonist
Maitre
D