EU Green Deal Market is the key new growth strategy for the EU to move the EU economy toward a sustainable economic model. Analysis on Europe and other Countries Smart Agriculture Market. Read Report Overview: https://bisresearch.com/industry-report/eu-green-deal.html

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Focus on Trade Impact, Sustainable
Development Goals, and Country Analysis
Analysis: 2019-2023
May 2023
EU Green Deal:
Impact Analysis
on Europe/Other
Countries Smart
Agriculture
Market–
A Regional and
Global Analysis
Table of Content

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BIS Research is a leading market intelligence and technology research company. BIS Research publishes in-
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Table of Content
Executive Summary..........................................................................12
1. Markets .....................................................................................21
1.1 EU Green Deal Overview.................................................................................22
1.1.1 European Union Green Deal: Introduction..............................................22
1.1.2 Market Definition .......................................................................................24
1.1.3 Farm to Fork Strategy: Action Plan .........................................................26
1.1.3.1 Building a Food Chain that Benefits Consumers, Producers, Climate, and
the Environment................................................................................................. 28
1.1.3.1.1 Sustainable Food Production................................................................................... 28
1.1.3.1.1.1 New Business Model ........................................................................................ 28
1.1.3.1.1.2 Integrated Pest Management (IPM) ................................................................. 29
1.1.3.1.1.3 Nutrient Losses................................................................................................. 29
1.1.3.1.1.4 Antimicrobial Resistance (AMR)....................................................................... 29
1.1.3.1.1.5 Organic Food Market........................................................................................ 30
1.1.3.1.1.6 Eco-Schemes ................................................................................................... 30
1.1.3.1.1.7 Sustainable Fish and Seafood Cultivation........................................................ 30
1.1.3.1.2 Ensuring Food Security............................................................................................ 31
1.1.3.1.3 Encouraging Sustainable Food Processing, Retail, Wholesale, and
Hospitality Services................................................................................................. 32
1.1.3.1.4 Fostering Transition to a Sustainable Diet and Encouraging the Consumption
of Sustainable Food ................................................................................................ 33
1.1.3.1.5 Minimizing Food Loss and Waste............................................................................ 34
1.1.3.1.6 Preventing Food Fraud along the Food Supply Chain ............................................ 34
1.1.3.2 Making the Transition Possible.......................................................................... 34
1.1.3.2.1 Investments, Technology, Research, and Innovation.............................................. 34
1.1.3.2.2 Consultancy Services, Knowledge Exchange, and Skills........................................ 35
1.1.3.3 Promoting the Transition Globally...................................................................... 36
1.1.4 European Union Food Production: Self-Sufficiency Analysis ..............37
1.2 Dynamics..........................................................................................................40

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1.2.1 Green Deal for Agriculture: Targets for 2030..........................................40
1.2.1.1 Research Studies by Agriculture Institutions ..................................................... 41
1.2.2 Global Trade Impacts of High Sustainability Standards........................44
1.2.3 Impact of EU Green Deal on Pesticide Usage in the EU ........................45
1.2.4 Corporate Scenario for the Implementation of the EU Green Deal
in Agriculture.............................................................................................48
1.2.4.1 Companies Implementing EU Green Deal Policies ........................................... 48
1.2.4.2 Investment Landscape for the Implementation of the EU Green Deal .............. 49
2. Countries...................................................................................51
2.1 Countries Importing Agricultural Produce from the European Union:
Impact Analysis ...............................................................................................52
2.1.1 U.S. .............................................................................................................52
2.1.1.1 Challenges and Opportunities for Smart Farming Service Providers in the
U.S..................................................................................................................... 53
2.1.2 Canada .......................................................................................................54
2.1.2.1 Challenges and Opportunities for Smart Farming Service Providers in
Canada .............................................................................................................. 55
2.1.3 Mexico ........................................................................................................56
2.1.3.1 Challenges and Opportunities for Smart Farming Service Providers in
Mexico ............................................................................................................... 57
2.1.4 Brazil...........................................................................................................58
2.1.4.1 Challenges and Opportunities for Smart Farming Service Providers in
Brazil.................................................................................................................. 58
2.1.5 Chile............................................................................................................59
2.1.5.1 Challenges and Opportunities for Smart Farming Service Providers in
Chile................................................................................................................... 60
2.1.6 Peru ............................................................................................................61
2.1.6.1 Challenges and Opportunities for Smart Farming Service Providers in
Peru ................................................................................................................... 62
2.1.7 South Africa ...............................................................................................63
2.1.7.1 Challenges and Opportunities for Smart Farming Service Providers in
South Africa ....................................................................................................... 64

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2.1.8 Saudi Arabia ..............................................................................................65
2.1.8.1 Challenges and Opportunities for Smart Farming Service Providers in
Saudi Arabia ...................................................................................................... 66
2.1.9 U.A.E...........................................................................................................67
2.1.9.1 Challenges and Opportunities for Smart Farming Service Providers in the
U.A.E. ................................................................................................................ 68
2.1.10 Egypt ..........................................................................................................69
2.1.10.1 Challenges and Opportunities for Smart Farming Service Providers in
Egypt.................................................................................................................. 70
2.1.11 Turkey.........................................................................................................71
2.1.11.1 Challenges and Opportunities for Smart Farming Service Providers in
Turkey................................................................................................................ 71
2.1.12 Israel...........................................................................................................73
2.1.12.1 Challenges and Opportunities for Smart Farming Service Providers in
Israel.................................................................................................................. 73
2.1.13 Hong Kong.................................................................................................74
2.1.13.1 Challenges and Opportunities for Smart Farming Service Providers in
Hong Kong......................................................................................................... 75
2.1.14 South Korea ...............................................................................................76
2.1.14.1 Challenges and Opportunities for Smart Farming Service Providers in
South Korea....................................................................................................... 76
2.1.15 Vietnam ......................................................................................................77
2.1.15.1 Challenges and Opportunities for Smart Farming Service Providers in
Vietnam.............................................................................................................. 78
2.1.16 China ..........................................................................................................79
2.1.16.1 Challenges and Opportunities for Smart Farming Service Providers in
China ................................................................................................................. 79
2.1.17 Japan..........................................................................................................80
2.1.17.1 Challenges and Opportunities for Smart Farming Service Providers in
Japan................................................................................................................. 81
2.1.18 Singapore...................................................................................................82

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2.1.18.1 Challenges and Opportunities for Smart Farming Service Providers in
Singapore .......................................................................................................... 83
2.1.19 Australia.....................................................................................................85
2.1.19.1 Challenges and Opportunities for Smart Farming Service Providers in
Australia............................................................................................................. 86
2.1.20 New Zealand ..............................................................................................87
2.1.20.1 Challenges and Opportunities for Smart Farming Service Providers in New
Zealand.............................................................................................................. 88
2.2 Profitability Analysis: Smart Farming Adoption across Different Farm
Sizes .................................................................................................................89
2.2.1 Digital Technology Adoption in Large Farms .........................................90
2.2.2 Digital Technology Adoption in Medium Size Farms .............................90
2.2.3 Digital Technology Adoption in Small Farms .........................................90
2.2.4 Profitability Analysis across Farms.........................................................91
2.3 Impact of Sustainable Development Goals in Europe..................................92
2.3.1 European Union.........................................................................................93
2.3.1.1 Role of Smart Farming Service Providers in the EU.......................................... 95
2.3.2 Non-EU Regions ........................................................................................96
2.3.2.1 Role of Smart Farming Service Providers in the Non-EU Countries ................. 97
2.3.2.2 Impact of the Ukraine-Russia Crisis on the Agriculture Sector.......................... 97
2.3.2.2.1 Loss of Production ................................................................................................... 99
2.3.2.2.2 Disruption of Supply Chains..................................................................................... 99
2.3.2.2.3 Price Increase .......................................................................................................... 99
2.3.2.2.4 Uncertainty among Stakeholders............................................................................. 99
2.3.2.2.5 Environmental Impact .............................................................................................. 99
2.3.2.3 Impact of the Ukraine-Russia Crisis on the Sustainable Development
Goals ................................................................................................................. 99
2.4 Conclusion and Recommendations.............................................................101
2.4.1 Recommendations ..................................................................................102
2.4.1.1 Emphasis on the EU Organic Action Plan ....................................................... 102
2.4.1.2 Integration of Agri-Voltaics............................................................................... 104

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2.4.1.3 Foster Circular Economy ................................................................................. 105
2.4.1.4 Implementing Long Range Wide Area Network (LoRaWAN) in Agriculture
Systems........................................................................................................... 107
2.4.1.4.1 Smart Farming ....................................................................................................... 107
2.4.1.4.2 Livestock Management.......................................................................................... 107
2.4.1.4.3 Water Management ............................................................................................... 108
2.4.1.4.4 Pest and Crop Disease Monitoring ........................................................................ 108
2.4.1.4.5 Farm Management Systems.................................................................................. 108
2.4.1.4.6 Supply Chain Traceability ...................................................................................... 108
2.4.1.4.7 Energy Efficiency ................................................................................................... 108
3. Research Methodology ............................................................110
3.1 Data Sources..................................................................................................110
3.1.1 Primary Data Sources .............................................................................110
3.1.2 Secondary Data Sources ........................................................................110
3.1.3 Data Triangulation...................................................................................111

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List of Figures
Figure 1: Age Groups of Agriculture Labors and Farm Managers in Europe, 2020
Figure 2: Benefits of the EU Green Deal for Smart Farming Companies
Figure 3: Amount of Pesticide Used if EU Green Deal is Implemented, Million Kilograms, 2020-2030
Figure 4: EU SDG Index Score, 2015-2021
Figure 5: Some Non-EU Countries’ SDG Index Score, 2015-2021
Figure 6: EU Green Deal: Impact Analysis on Europe/Other Countries Smart Agriculture Market Coverage
Figure 7: Elements of the EU Green Deal
Figure 8: Goals of the EU Green Deal in the Agriculture Sector
Figure 9: EU’s Action Plan for Promoting the Farm to Fork Strategy
Figure 10: European Union Crop Production Area, Million Hectares, 2011-2031
Figure 11: EU Dairy Herds in Millions, and Yield in Tons/Cow, 2020-2030
Figure 12: EU Per Capita Meat Consumption, Kilograms, 2011-2031
Figure 13: Status of the EU Green Deal 2030 Targets for Agriculture, 2020
Figure 14: Pesticides Used in the Agricultural Fields in the EU, Million Kilograms, 2020 and 2021
Figure 15: Amount of Pesticide Used if EU Green Deal is Implemented, Million Kilograms, 2020-2030
Figure 16: Agricultural Production in the EU, Million Tons, 2019-2021
Figure 17: European Union SDG Index Score, 2015-2021
Figure 18: Some Non-European Union Countries’ SDG Index Score, 2015-2021
Figure 19: Challenges Posed by the Ukraine-Russia Crisis on the Agriculture Sector in Europe
Figure 20: Total Utilized Agricultural Area under Organic Farming in the EU (by Country), Thousand
Hectares, 2019
Figure 21: Role of Smart Farming Companies in the Success of the EU Organic Action Plan
Figure 22: Benefits of Agri-Voltaics
Figure 23: Ways to Implement Circular Economy in the EU
Figure 24: Data Triangulation

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List of Tables
Table 1: Factors Considered in the Green Deal Impact Analysis Studies on Agriculture, February 2022
Table 2: Global Trade Impact of Various Farm to Fork Strategy Targets, 2022
Table 3: Companies Implementing EU Green Deal in Agriculture
Table 4: Agricultural Trade Agreements between the EU and the U.S., 2022
Table 5: Challenges and Opportunities for Smart Farming Service Providers in the U.S.
Table 6: Challenges and Opportunities for Smart Farming Service Providers in Canada
Table 7: Challenges and Opportunities for Smart Farming Service Providers in Mexico
Table 8: Challenges and Opportunities for Smart Farming Service Providers in Brazil
Table 9: Challenges and Opportunities for Smart Farming Service Providers in Chile
Table 10: Challenges and Opportunities for Smart Farming Service Providers in Peru
Table 11: Challenges and Opportunities for Smart Farming Service Providers in South Africa
Table 12: Challenges and Opportunities for Smart Farming Service Providers in Saudi Arabia
Table 13: Challenges and Opportunities for Smart Farming Service Providers in the U.A.E
Table 14: Challenges and Opportunities for Smart Farming Service Providers in Egypt
Table 15: Challenges and Opportunities for Smart Farming Service Providers in Turkey
Table 16: Challenges and Opportunities for Smart Farming Service Providers in Israel
Table 17: Challenges and Opportunities for Smart Farming Service Providers in Hong Kong
Table 18: Challenges and Opportunities for Smart Farming Service Providers in South Korea
Table 19: Challenges and Opportunities for Smart Farming Service Providers in Vietnam
Table 20: Challenges and Opportunities for Smart Farming Service Providers in China
Table 21: Challenges and Opportunities for Smart Farming Service Providers in Japan
Table 22: Challenges and Opportunities for Smart Farming Service Providers in Singapore
Table 23: Challenges and Opportunities for Smart Farming Service Providers in Australia
Table 24: Challenges and Opportunities for Smart Farming Service Providers in New Zealand
Table 25: Main Categories of Farm Sizes
Table 26: Smart Farming Application Adoption by Farm Segment
Table 27: Profitability Analysis for Maize Cultivation across Different Farm Sizes in Bangladesh, 2020
Table 28: SDG Index Scores and Rankings by Country in the EU, 2022

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