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Betagroup November 30th, 201 Flagey Studio 1
- 2. Looking back to December 2015, Brussels was so sadly empty
- 3. but campaigned hard to win its visitors back early 2016
- 4. and as terror strikes again on March 22nd 2016
- 5. everyone was invited to contribute
- 7. then this image poped back in my mind and I thought the approach could be improved …
- 8. Sprout
- 9. Sprout Wifi
- 11. HotSprout Chase and find our HotSprout Wifi hidden in your city, log onto it and we will fly you next week to Brussels for an amazing all-inclusive week-end for two persons.
- 12. SproutSpot Delivering relevant content « Here & around, now ! » onto tourists’ devices without an app.
- 13. A few weeks and a couple of iterations later…
- 14. THE SEINGAGE PLATFORM Digital Signage, Social Engage
- 15. HOW DO YOU ENGAGE ANEWAUDIENCE ? A CROWD ?
- 16. WITH AN APP ?
- 17. A QR CODE ?
- 18. A BEACON ?
- 19. THERE IS A DIFFERENT WAY RIGHT HERE
- 20. RIGHT NOW
- 22. TO MEET THE WAOW Web Apps Over Wifi
- 24. IN NO TIME
- 26. ON ANY DEVICE
- 27. AND ANY DISPLAY
- 29. WappStore oW (Media over wifi) WaoW (WebApps over Wifi) manage push W W
- 30. X 1 2 3 Regular 3/4G Social login Web apps Connect Open internet flow Managed « internet » flow
- 31. AND IF YOU THINK OF THE WEB LIKE A LIBRARY…
- 32. WE DELIVER THE RIGHT CONTENT AT THE RIGHT TIME AND PLACE
- 33. ROADMAP
- 35. VALIDATE ON LARGER SCALE
- 36. DEVELOP NEW USE & BUSINESS CASES
- 37. @MUSEUM @CONVENTION RIGHT HERE, RIGHT NOW : @ PLACE &
- 38. WHAT FOR? Gamifying Polling opinions Engaging socially YOU name itCouponing Retailing
- 39. COMPETITION?
- 40. RISKS?
- 41. OPPORTUNITIES : GOOGLE’S NEARBY & PERSONAL WEB, (BIG) DATA,… CONTEXTUAL SESSIONS?
- 42. ABOUT ME?
- 43. ABOUT YOU?
- 44. SEED AND NURTURE
- 45. ASSEMBLE A GREAT TEAM
- 46. REMEMBER, IT IS AS EASY AS 1 Sight
- 47. REMEMBER, IT IS AS EASY AS 1 Sight it 2 Connect
- 48. REMEMBER, IT IS AS EASY AS 1 Sight it 2 Connect (and accept if requested) 3 Engage!
- 49. SEINGA GE
Editor's Notes
- As a father, I was lucky enough that my son wasn’t onboard the metro train he was supposed to be As an entrepreneur, it brought an abrupt end to the Bags and Pax story As a man,
- As an individual, I wondered how I could contribute in making my city zen again…. and a happy place again.
- Visit Brussels + Brussels Airlines + Hotels + …. Leveraging distressed inventories from airlines and hotels, empty seats and rooms, setup a social media contest « à la pokemon GO)
- Help tourists navigate the city in the most simple way using their own gears. Case SproutSpot (here and now/ what to see, when, agenda, happy hours,…) Issue : the website’s content and/or display is not optimized for the purpose
- How do you advertise the Wifi -> need for (digital) signage . And if you do digital signage, why don’t you integrate it with the rest of the solution ? -> Signage over Wifi.
- How do you engage a new audience… in the real world. Appstore are overcrowded : There is an app for everything & anything App overflow on devices It gets harder and harder to make an app stand out The dawn of the app ?
- Localization
- Localization
- Web Apps Over Wifi Bringing (web) apps to people rather than get them to reach the app Taken from (http://mobiletest.me/htc_one_emulator/?u=http://smartflats.impress.ly)
- WAOW (Digital) Signage
- WAOW (Digital) Signage
- http://mobiletest.me/
- PromifiConvention PromifiEvent PromifiFordGT PromifiForeignLanguage PromifiHotSproutBruxx PromifiMyShopiCashBack PromifiSmartFlats PromifiSplash PromifiSproutSpotMarolles PromifiTomandCare PromifiTourism PromifiTripAdvisor PromifiVenteImmo
- PromifiConvention PromifiEvent PromifiFordGT PromifiForeignLanguage PromifiHotSproutBruxx PromifiMyShopiCashBack PromifiSmartFlats PromifiSplash PromifiSproutSpotMarolles PromifiTomandCare PromifiTourism PromifiTripAdvisor PromifiVenteImmo
- Technologies : QR Code, iBeacons, But You need : apps (to read qr codes or to interact), Internet connection and to be (very) close Competition ? Yes ! (but not with Signage, nor Waow/MWappstore’s)
- Contextual sessions
- And now, test it for your self !