Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle

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o The 21st century consumer; The times are changing faster than ever – technologically, demographically, socially, and economically. We need to understand what influences the 21st Century Consumer. What is the real value of Social Media? What are the trends? What are the consumption patterns? What are the generational differences? What are the emerging segment opportunities?

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  • http://www.oecd.org/document/57/0,3746,en_33873108_33844437_43833529_1_1_1_1,00.htmly Prakash Nair and Jay Litman, Fielding Nair International, United StatesSinarmas World Academy in Indonesia offers a combination of flexible spaces to allow for the different ways in which children learn.Diverse learning modalitiesThe design of Sinarmas World Academy utilises modern research which shows that learning is not linear and uni-dimensional, but holistic and multi-faceted; in other words, children learn differently, using different learning strategies, or modalities, and at different speeds.The modalities can range from group lecturing, one-on-one learning with the teacher, independent study and peer tutoring, to project-based learning, performance- and music-based learning and seminar-style learning. Each way of learning requires a different sort of environment. The traditional classroom comes up short against these diverse learning modalities because it is set up primarily for group lecturing.
  • Shaping experiences: Personal computer, AIDS, single parent families, growth of multiculturalism, downsizing of companies. Fears: financial future, terrorism, relationally – will they marry and have children (median age has risen) and whether they’ll make the most of their life.Desire: Life balance not bank balance. Looking for something beyond their earnings. Work is work – they work to live not live to work. Hudson report: For X & Y when deciding whether to accept a job consider “more interesting work, ongoing training, work flexibility” about “better remuneration and benefits”.Average age of first marriage for women shifted from 20 for Boomers to 30 for Xers. Divorces have increased from 8% when Boomers were growing up to 42% today. Marriage rates are declining.Median age of population risen from 32 in 1991 to 37 today – being mirrored in workplace – median age of employee is 40.
  • Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle

    1. 1. Mark McCrindle #Socialbiz2014 18 February 2014
    2. 2. POST
    3. 3. POST
    4. 4. TWEETS
    5. 5. TWEETS
    6. 6. TABLETS
    7. 7. TABLETS
    8. 8. CLOUD
    9. 9. CLOUD
    10. 10. SHARE
    11. 11. SHARE
    12. 12. SOCIAL BUSINESS
    13. 13. SOCIAL BUSINESS
    14. 14. SOCIAL TRANSACTORS
    15. 15. SOCIAL TRANSACTORS SOCIAL INTEGRATORS
    16. 16. SOCIAL INTEGRATORS SOCIAL TRANSACTORS SMS WWW E-mail
    17. 17. SOCIAL INTEGRATORS SOCIAL TRANSACTORS SMS WWW E-mail
    18. 18. 3. TEMPLE RUN 2
    19. 19. 2. YOUTUBE
    20. 20. 1. CANDY CRUSH SAGA
    21. 21. Expertise in "community management" and "social engagement" is becoming as important on the senior manager's resume as financial skills and market analysis.
    22. 22. MONO-SEGMENTATION
    23. 23. MULTI-SEGMENTATION
    24. 24. MICRO-SEGMENTATION DEMOGRAPHIC PSYCHOGRAPHIC SOCIOECONOMIC GEOGRAPHIC

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