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Business Communication 11( DB 1121)
Semester 2
Session 3
Learning Objectives
After completing this session you should be able to
• Define conflict and its consequences
• Demonstrate and understanding of the levels of conflict
• Apply appropriate methods to resolve conflict
• Understand the importance of being assertive
Dealing with conflicts in negotiations
What is a conflict?
It is the state in a relationship or interaction where two or more people are
attempting to have different needs met in a way that creates discomfort and
results in negative reactions.
Causes & Signs of conflict
• Conflicting expectations
• Ambiguity & uncertainty
• Discomfort
• Aggressive behaviour
Basic levels of conflict
• Emerging conflict – two or more people either directly or indirectly
involved with each other feel discomfort.
• Existing conflict – conflict on your hands when someone is behaving
angrily or aggressively towards you.
Stages of conflict
• Smouldering Stage
• Ignition Stage
• Full-Blown/Open Stage
Factors that affect development of conflict
• People factors
• Environmental Factors
People factors
• Needs & Wants
• Self –concept
• Past experience
• Health
Environmental Factors
• Management culture
• State of business
• Pressure from clients
• Weather
Management Styles ( Organizational)
• Hands off
• Bull at the gate
• What conflict ?
• Intervention in all situations
• Conciliation
Management styles( Individual)
• Denial that a conflict exists
• Hiding from a conflict situation
• Smoothing things over at all costs
• Aggression
• Cooperative/People centred
• Problem solving
Steps to dealing with conflict
• Identify the problem
• Plan
• Communicate effectively
• Use an effective close
• Follow up the out comes
Plan
• Identify your goals
• List the relevant issues
• Identify participant’s needs & wants
• Identify the main points for approaching the situation
• Select the most appropriate strategy.
Effective communication skills
• Be assertive
• Active listening
Assertion
Assertiveness is standing up for personal rights and expressing thoughts ,
feelings and beliefs in a direct , honest and appropriate ways which do not
violate another person's personal rights.
Assertive communication
• Be clear about what you are offering and what you need from the other party
• Be prepared – think about what the other party needs from the deal, and take a comprehensive view of the situation
• Be consistent with how you present your goals, expectations and objectives
• Set guidelines for the discussion and ensure that you and the other party stick to them throughout the entire process
• Use effective communication skills including positive body language
• Prepare for compromise
• Strive for mutually beneficial solutions
• Consider whether you should seek legal advice
• Ask plenty of questions
• Pay attention to detail
• Put things in writing.
Assertion styles for people you know well
• Consensus
• Clarifying reasons
• Feed back
• Mutual change
Assertion styles for strangers
• Conditional
• Information exchange
• Empathy
Assertion styles for aggressive people
• Personal feedback
• “Can you tell me?”
• Repetition
• “You could be partly right….
Tips
• "I" Statements
Use "I want", "I need" or "I feel" to convey basic assertions and get your
point across firmly. For example, "I feel strongly that we need to bring in a
third party to mediate this disagreement. "
Tips
• Change Your Verbs
Try using verbs that are more definite and emphatic when you communicate. This will help you to send a clear
message and avoid "sugar-coating" your message so much that people are left confused by what it is that you want
from them.
To do this, use verbs like "will" instead of "could" or "should," "want" instead of "need," or "choose to" instead of
"have to."
For example:
"I will be going on vacation next week, so I will need someone to cover my workload."
"I want to go on this training course because I believe that it will help me to progress in my role and my career."
"I choose this option because I think it will prove to be more successful than the other options on the table."
Tips
Scripting
1.The event. Tell the other person exactly how you see the situation or
problem.
"Jay, the production costs this month are 23 percent higher than average. You
didn't give me any indication of this, which meant that I was completely
surprised by the news."
Tips
Scripting
2. Your feelings. Describe how you feel about the situation and express your
emotions clearly.
"This frustrates me, and makes me feel like you don't understand or
appreciate how important financial controls are in the company."
Tips
Scripting
3 Your needs. Tell the other person exactly what you need from them so that
they don't have to guess.
"I need you to be honest with me, and let me know when we start going
significantly over budget on anything."
Tips
Scripting
4 The consequences. Describe the positive impact that your request will have
for the other person or the company if your needs are met successfully.
"If you do this, we will be in a good position to hit our targets and may get a
better end-of-year bonus."
Developing assertiveness skills
• Practising
• Exchanging information
• Changing old habits
• Dealing positively with your own mistakes
• Believing in what you are standing up for
• Working for equality
• Knowing the right time & place

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Business Communication 11( DB 1121) session 3.pdf

  • 1. Business Communication 11( DB 1121) Semester 2 Session 3
  • 2. Learning Objectives After completing this session you should be able to • Define conflict and its consequences • Demonstrate and understanding of the levels of conflict • Apply appropriate methods to resolve conflict • Understand the importance of being assertive
  • 3. Dealing with conflicts in negotiations What is a conflict? It is the state in a relationship or interaction where two or more people are attempting to have different needs met in a way that creates discomfort and results in negative reactions.
  • 4. Causes & Signs of conflict • Conflicting expectations • Ambiguity & uncertainty • Discomfort • Aggressive behaviour
  • 5. Basic levels of conflict • Emerging conflict – two or more people either directly or indirectly involved with each other feel discomfort. • Existing conflict – conflict on your hands when someone is behaving angrily or aggressively towards you.
  • 6. Stages of conflict • Smouldering Stage • Ignition Stage • Full-Blown/Open Stage
  • 7. Factors that affect development of conflict • People factors • Environmental Factors
  • 8. People factors • Needs & Wants • Self –concept • Past experience • Health
  • 9. Environmental Factors • Management culture • State of business • Pressure from clients • Weather
  • 10. Management Styles ( Organizational) • Hands off • Bull at the gate • What conflict ? • Intervention in all situations • Conciliation
  • 11. Management styles( Individual) • Denial that a conflict exists • Hiding from a conflict situation • Smoothing things over at all costs • Aggression • Cooperative/People centred • Problem solving
  • 12. Steps to dealing with conflict • Identify the problem • Plan • Communicate effectively • Use an effective close • Follow up the out comes
  • 13. Plan • Identify your goals • List the relevant issues • Identify participant’s needs & wants • Identify the main points for approaching the situation • Select the most appropriate strategy.
  • 14. Effective communication skills • Be assertive • Active listening
  • 15. Assertion Assertiveness is standing up for personal rights and expressing thoughts , feelings and beliefs in a direct , honest and appropriate ways which do not violate another person's personal rights.
  • 16. Assertive communication • Be clear about what you are offering and what you need from the other party • Be prepared – think about what the other party needs from the deal, and take a comprehensive view of the situation • Be consistent with how you present your goals, expectations and objectives • Set guidelines for the discussion and ensure that you and the other party stick to them throughout the entire process • Use effective communication skills including positive body language • Prepare for compromise • Strive for mutually beneficial solutions • Consider whether you should seek legal advice • Ask plenty of questions • Pay attention to detail • Put things in writing.
  • 17. Assertion styles for people you know well • Consensus • Clarifying reasons • Feed back • Mutual change
  • 18. Assertion styles for strangers • Conditional • Information exchange • Empathy
  • 19. Assertion styles for aggressive people • Personal feedback • “Can you tell me?” • Repetition • “You could be partly right….
  • 20. Tips • "I" Statements Use "I want", "I need" or "I feel" to convey basic assertions and get your point across firmly. For example, "I feel strongly that we need to bring in a third party to mediate this disagreement. "
  • 21. Tips • Change Your Verbs Try using verbs that are more definite and emphatic when you communicate. This will help you to send a clear message and avoid "sugar-coating" your message so much that people are left confused by what it is that you want from them. To do this, use verbs like "will" instead of "could" or "should," "want" instead of "need," or "choose to" instead of "have to." For example: "I will be going on vacation next week, so I will need someone to cover my workload." "I want to go on this training course because I believe that it will help me to progress in my role and my career." "I choose this option because I think it will prove to be more successful than the other options on the table."
  • 22. Tips Scripting 1.The event. Tell the other person exactly how you see the situation or problem. "Jay, the production costs this month are 23 percent higher than average. You didn't give me any indication of this, which meant that I was completely surprised by the news."
  • 23. Tips Scripting 2. Your feelings. Describe how you feel about the situation and express your emotions clearly. "This frustrates me, and makes me feel like you don't understand or appreciate how important financial controls are in the company."
  • 24. Tips Scripting 3 Your needs. Tell the other person exactly what you need from them so that they don't have to guess. "I need you to be honest with me, and let me know when we start going significantly over budget on anything."
  • 25. Tips Scripting 4 The consequences. Describe the positive impact that your request will have for the other person or the company if your needs are met successfully. "If you do this, we will be in a good position to hit our targets and may get a better end-of-year bonus."
  • 26. Developing assertiveness skills • Practising • Exchanging information • Changing old habits • Dealing positively with your own mistakes • Believing in what you are standing up for • Working for equality • Knowing the right time & place